If you have a business website, you need to ensure that it works the way it should be and ranks high in search engines. Another important thing that you need to pay attention to is its conversion rate.
Across industries, the average landing page conversion rate is around two percent, meaning that for every one hundred visitors you get, only about two will become your actual customers. However, you should be aware that the majority of poorly designed websites only convert 0.1 or 0.2 visitors. In other words, they need a thousand visitors to get just one client.
If your website’s conversion rate is low, do not worry! You can always do something about it, and our article will guide you through the entire process. Below, you will find five tips on boosting a website’s conversion rate, ranging from implementing solutions like Fintel Connect to taking advantage of a countdown timer. Now, read on, familiarize yourself with all of our tips, implement them, and prepare to watch your business grow!
Make Your Website Stand Out from the Crowd
While it might seem like a fairly simple step, it is still extremely important that you do not skip it. In today’s competitive and saturated market, you should do everything you can to make your brand stand out from the crowd. The easiest way to go about using it is to use bold colors, catchphrases, and images to make your website different from the others.
Other than that, you should keep your color schemes, logos, and messaging consistent across the entirety of your business website. If it is full of various colors and fonts that do not really match, you will find it much harder to increase your brand awareness and, in the long run, conversion rate.
All in all, making sure that your website is different from your competitors’ websites is a great way to stand out from the crowd. It will also help you develop a unique brand image, which can aid you with generating leads.
Use a Countdown Timer
A countdown timer can be an incredibly useful tool if you want to encourage people to become your clients. Placing such a timer in a visible place on your website will create a sense of urgency and convince potential customers to purchase what you are selling as soon as possible. In addition, countdown timers can turn out to be helpful when it comes to decreasing bounce rate.
A countdown timer can be used in a variety of settings, but it is best used in relation to big sales, especially the ones that occur on Black Friday and Cyber Monday. The way the timer looks is also important. In general, it should be bright and eye-catching. For best results, use color combinations like red and white, as well as big and thick fonts.
Remove Unnecessary Form Fields
Filling out forms can end up being pretty frustrating, especially when the form consists of far too many fields that are not really necessary. It can effectively make the whole process much more complicated than it needs to be and cause a potential customer to simply leave your website in the middle of making a purchase.
For that reason, you should only use forms that are well-thought-out and do not contain any unnecessary fields. To achieve that goal, you will need to figure out what kind of information you need from your customers. It is recommended that you focus on absolute necessities, such as first name, last name, contact information, shipping address, and billing address.
Provide Customer Testimonials and Reviews
Asking for testimonials and reviews from previous customers and showcasing them on your website is one of the best ways to increase your conversion rate. By showing potential customers how satisfied other people are with your services or products, you make them more likely to purchase from you.
If you are selling physical products, such as cosmetics or hiking essentials, you should give your customers an option to review your products directly on your website and implement a five-star or six-star rating system. That way, your business will look more professional and transparent, and the customers will be less hesitant to buy from you.
Add Live Chat
Last but not least, you could add a live chat to your website. It will make it possible for you to solve your customers’ problems in real time, as well as make it easier for people who do not like sending emails or making phone calls to get in touch with you. As a result, your customers will end up more likely to feel happy and satisfied with their shopping experience.
In general, adding a live chat to a website can be quite useful for any business. People tend to have some questions to ask when shopping around, and many of them like to have the option to quickly get in touch with a company or a website owner without having to make a phone call. On top of that, live chat give each customer a quick way to provide you with feedback.
Obviously, you do not have to hire people to take care of the live chat for you, twenty-four hours a day, seven days a week. Instead, you could have a chatbot reply to people’s basic questions. It is guaranteed to make your live chat much more manageable!
Finding new clients can be difficult, especially if your website looks somewhat bland. If you want to be successful and increase your conversion rate, you will need to put in a lot of time and effort. For starters, you should implement all the tips listed above!
If possible, do not make your customers fill out unnecessary form fields, opt for unique and professional design, and use live chat to provide outstanding customer service. On top of that, you can also consider adding a countdown timer to your website during sales and provide your customers with testimonials and reviews left by previous customers.
If you can do all the things listed above, you should be able to increase your conversion rate in no time. And if that does not happen, remember that hiring a website optimization expert is always a viable option!
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