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January 9, 2024, vizologi

Approaches to Idea Evaluation Made Simple

Do you find it hard to decide which ideas to pursue? Evaluating your ideas doesn’t have to be complex. By simplifying the process, you can save time and energy and still make informed decisions.

In this article, we will explore simple and effective approaches to evaluating ideas that anyone can use. Whether you’re a business owner, a student, or someone with a creative spark, these strategies can help you sift through your ideas and determine their potential.

Simple Steps to Understand Idea Picking

What Is Idea Evaluation?

The ATAR model evaluates ideas by measuring awareness, trial, availability, and repeat aspects. This helps businesses assess market reach, customer adoption, and long-term viability of an idea.

Creating a fair idea evaluation process involves transparency, diverse evaluation team, and aligning criteria with strategic priorities. This ensures fairness and effectiveness.

To spot hidden gem ideas, focus on solving real problems and stay open to ideas from different sources. Tools like the Three Lenses of Innovation can help uncover innovative ideas.

Why Picking Good Ideas Matters

Understanding idea evaluation is important for businesses. It helps them identify breakthrough innovations and make well-informed decisions about which ideas to pursue. Without a clear evaluation process, organizations may waste time and resources on ideas that are not viable or valuable.

Using the ATAR model can help in picking good ideas. It provides a structured approach to evaluating awareness, trial, availability, and repeat potential of an idea. This model allows businesses to assess the market potential and scalability of an idea, which are essential factors in determining its success.

Missing out on hidden gems when evaluating ideas can have consequences. It includes overlooking innovative solutions to real business challenges and losing a competitive edge in the market. By not thoroughly evaluating each idea, businesses may miss out on opportunities for significant growth and improvement, ultimately limiting their potential for success.

Top Ways to Figure Out Cool Ideas

Looking Through Three Idea Lenses

To evaluate ideas using the ATAR model, you can consider the following factors:

  • Awareness
  • Trial
  • Availability
  • Repeat potential

By assessing these, you can determine the market potential and feasibility of each idea. This helps in a more comprehensive evaluation process.

Creating a chart of urgency and value provides a visual representation of the relationship between these two aspects. This helps to prioritize ideas offering high value and urgency.

Rating and giving points to each idea involves:

  • Establishing evaluation criteria
  • Assigning points to each criterion
  • Calculating the total score for each idea

This systematic method ensures that the most promising ideas rise to the top based on specific and quantifiable factors.

Making a Chart of Urgency and Value

A chart of urgency and value can help evaluate ideas visually. It shows each idea’s potential impact. By plotting ideas on this chart, we can understand their urgency and value. This guides decision-making and prioritization.

To make an effective chart, we first need to define criteria for urgency and value relevant to our business or industry. Then, we assess each idea and place it on the chart based on these criteria. Involving a diverse group of stakeholders enriches the evaluation process.

Key factors to consider when making the chart include the organization’s strategic priorities, the long-term impact of each idea, and its scalability. Transparency in the evaluation process is crucial. It ensures that the chart accurately reflects input from all parties involved.

Checking Ideas With a List of Questions

When checking ideas with a list of questions, it’s important to consider the following key questions:

  1. Does the idea effectively address a real problem or need?.
  2. Does it align with the company’s strategic priorities and goals?.
  3. Is it feasible to implement within the organization’s resources?.
  4. How does it compare to other ideas in terms of potential impact and innovation?

By using a list of questions, a team can systematically evaluate and select the best ideas by objectively comparing their strengths and weaknesses.

This helps to avoid bias and ensures that the most promising ideas rise to the top.

Applying the ATAR model, which stands for Awareness, Trial, Availability, and Repeat, can provide a structured approach to assess an idea’s potential for success in the market. It helps to gauge customer interest, demand, and long-term sustainability, adding an additional layer of evaluation to the list of questions.

By combining these methods at different stages of idea evaluation, teams can effectively filter and prioritize ideas for further development and implementation.

Using the ATAR Model

The ATAR Model is a method to evaluate ideas. It stands for Awareness, Trial, Availability, and Repeat. It helps businesses measure an idea’s potential success.

For example, a company may be aware of an idea but hasn’t fully tested it. This step helps determine if the idea is feasible before investing significant resources. The ATAR Model is important because it provides a clear framework for assessing an idea’s potential success. By using this model, businesses can make informed decisions about which ideas to pursue and which ones to set aside. This method helps avoid wasted time and resources on ideas that may not have a high likelihood of success, leading to more efficient innovation processes.

Finding Out Which Ways Work Best for You

Picking Your Idea Sorting Rules

Creating a fair and open process for choosing ideas can be achieved through various methods. Some of these methods are Three Lenses of Innovation, Urgency vs. Business Value Matrix, Idea Question Checklist, and ATAR (Awareness Trial Availability Repeat). These methods offer a structured approach to evaluating ideas, ensuring equal consideration for all.

Identifying ideas that may not be ready yet involves considering factors like urgency and business value. The focus should be on solving real problems rather than getting bogged down by details in the early stages of idea evaluation. It’s important to remain open to ideas from different sources and not get overwhelmed by a large volume of ideas to keep the evaluation process fair and open.

Effective techniques for rating the importance of different ideas include evaluation matrices, crowdsourced, expert group, and individual evaluations. These techniques provide a transparent and structured approach, making a clear distinction between proper and incremental innovation. Moreover, it’s crucial to consider organizational strategic priorities when shaping the evaluation metrics, ensuring alignment with the organization’s goals.

Rating What’s Most Important

When evaluating ideas for innovation, it’s important to consider three main criteria: potential impact on solving real problems, alignment with strategic business goals, and level of urgency.

These criteria help determine which ideas will bring the most value to the organization and its customers.

To effectively rate the importance of these criteria, structured approaches like the Urgency vs. Business Value Matrix or the Three Lenses of Innovation can be used.

Assigning points to ideas based on their importance can be achieved through a detailed evaluation process, such as the ATAR (Awareness Trial Availability Repeat) method. This method provides a systematic way to rate ideas based on their potential for success in the market.

By combining these methods and staying open to ideas from various sources, organizations can ensure a thorough and effective evaluation of innovation ideas to drive breakthrough solutions.

Giving Each Idea Points

When evaluating and prioritizing ideas, it’s important to consider several criteria. These include uniqueness, feasibility, potential impact, and alignment with strategic objectives.

For example, a unique and feasible idea with a high potential impact on solving a real problem and aligning with organizational goals would receive a higher score. These points can then be used to determine the best idea by comparing the total scores of all ideas and identifying the one with the highest score as the most promising for implementation.

Potential biases can be addressed by involving a diverse group of evaluators, setting clear evaluation criteria, and ensuring transparency in the process to minimize individual biases and favoritism.

By using these methods, organizations can effectively give each idea points and identify the most promising idea for further development and implementation.

Adding Up The Points to Choose the Best One

To choose the best idea, you need to consider the steps for adding up points. This involves evaluating and prioritizing ideas based on specific criteria. One effective method is to use a point system to assign values based on factors like urgency, business value, awareness, and trial availability.

For example, you can use an idea question checklist and ATAR method to assign points to potential ideas. These points enable clear comparison and assessment, aiding the decision-making process.

Considerations for making the best choice include transparency in the evaluation process, alignment with organizational priorities, and ensuring chosen criteria reflect desired outcomes. It’s important to stay open to ideas from various sources and avoid feeling overwhelmed.

By following a structured approach, such as a five-step process for building an ideal evaluation matrix, you can add up points to choose the best innovation idea.

Ideas That Are Super Similar

Casting Votes on Lots of Ideas

One effective method for casting votes on lots of ideas is by using innovative evaluation methods. Some of these methods include the Three Lenses of Innovation, Urgency vs. Business Value Matrix, Idea Question Checklist, and ATAR (Awareness Trial Availability Repeat).

These methods help assess numerous ideas systematically, ensuring a balanced approach to evaluation. Additionally, involving experts in the process can significantly improve the quality of idea evaluation by leveraging their expertise and diverse perspectives.

Experts offer valuable insights, constructive feedback, and contribute to a more thorough and well-rounded evaluation of ideas.

For individuals evaluating ideas alone, using evaluation templates and checklists can help facilitate a structured and objective assessment. By employing these resources, individuals can critically evaluate the potential of ideas, consider various factors, and make informed decisions when casting their votes on innovation ideas.

Having Experts Look at Ideas

When evaluating ideas with experts, it’s important to use a variety of criteria. Experts should consider factors such as feasibility, market potential, and alignment with strategic goals. This helps provide a comprehensive analysis and valuable feedback beyond personal preferences. It can identify strengths, weaknesses, potential risks, and opportunities, guiding the decision-making process.

Thinking About Ideas on Your Own

When coming up with ideas on your own, different methods for evaluating ideas can help assess and prioritize them.

For example, the Three Lenses of Innovation method can assess an idea’s feasibility, viability, and desirability. Meanwhile, the Urgency vs. Business Value Matrix can determine the potential impact and urgency of an idea. These methods allow for a structured approach to idea evaluation.

Additionally, when figuring out which ideas work best, individuals can use strategies like focusing on solving real problems and not getting caught up in details during the initial evaluation stages. This practical approach ensures that chosen ideas align with the individual’s goals and objectives.

Lastly, when selecting the winners, individuals can use rules and processes, such as using evaluation criteria templates and staying open to ideas from different sources. By being transparent and considering organizational strategic priorities, individuals can effectively prioritize the most promising ideas for implementation. These rules and processes provide a clear framework for evaluating and selecting the most suitable ideas for further development.

Rules for Picking the Winners

Having Clear Rules Everyone Knows

Having clear rules for idea evaluation and selection is important. It ensures a fair and open process by providing a transparent framework. This framework guides the evaluation of innovative ideas and eliminates ambiguity and bias. Clear rules also contribute to a streamlined and efficient evaluation process. They enable evaluators to focus on the most relevant aspects of an idea.

Additionally, this approach helps ensure that hidden gems are not missed in the idea selection process. By establishing clear rules, organizations are better equipped to identify breakthrough innovations that align with their strategic priorities. This clarity increases the likelihood of generating impactful and transformative ideas that can drive the organization’s success.

Creating a Fair and Open Process

Creating a fair and open process for idea selection involves considering a variety of criteria to ensure comprehensive and unbiased evaluation. Factors such as feasibility, potential impact, and alignment with organizational goals are important. This supports the need to evaluate ideas using different lenses, such as urgency versus business value and awareness trial availability repeat, as outlined in the blog.

This approach helps ensure a wide range of perspectives and ideas are considered, promoting inclusivity and diversity of thought in the selection process. Transparency and equity can be achieved by providing clear evaluation criteria and using tools like idea question checklists and evaluation matrices.

By doing so, the evaluation process becomes more transparent, allowing for fair treatment of all ideas and reducing the potential for bias or discrimination. This encourages open and honest feedback, ultimately resulting in a more fair and open process for idea selection.

Making Sure Not to Miss Hidden Gems

How to Spot an Idea That’s Not Ready Yet

Signs that indicate an idea is not ready for implementation include:

  • Lack of clarity on how it solves a specific problem
  • Inability to differentiate from existing solutions
  • Absence of a viable business case

Determining an idea’s lack of full development can be done by examining:

  • Its alignment with strategic priorities
  • Relevance to market needs
  • Feasibility within existing resources

Evaluating and identifying potential flaws in an idea before execution can involve:

  • Applying critical lenses like ATAR or the Urgency vs. Business Value Matrix
  • Considering market demand
  • Assessing potential risks


  • Seeking feedback from diverse sources
  • Using idea evaluation templates can help in thorough idea evaluation and eventual implementation.

What to Do When You Have to Say ‘No’

When evaluating ideas, it is important to find respectful ways to say ‘no’. One way is to give constructive feedback that points out the idea’s strengths and suggests areas for improvement. For instance, recognizing the creativity and problem-solving approach can soften the impact of rejection. Another approach is to offer alternative suggestions or shift the focus of the idea to match the organization’s goals.

Mishandling the process of saying ‘no’ to an idea can lead to demotivation and demoralization among the team. This can hinder future idea generation and innovation, as well as harm relationships and communication within the team. It might create an environment where employees hesitate to share their ideas. Therefore, it is important to handle idea rejection with tact and professionalism to maintain a positive and collaborative atmosphere during the evaluation process.

Vizologi is a revolutionary AI-generated business strategy tool that offers its users access to advanced features to create and refine start-up ideas quickly.
It generates limitless business ideas, gains insights on markets and competitors, and automates business plan creation.


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