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January 18, 2024, vizologi

Assess Your Plan with Strategy Canvas

Assessing and improving your business strategy can be done using a strategy canvas. This tool provides a visual way to compare your business’s performance with that of your competitors in your industry.

By using a strategy canvas, you can gain insights and make informed decisions to enhance your business plan. Let’s explore how to effectively leverage a strategy canvas for assessing and refining your business strategy.

Understanding Strategy Charts

The main differences between Blue Ocean and Red Ocean strategy charts lie in their focus.

A Blue Ocean strategy chart emphasizes creating uncontested market space and making competition irrelevant. In contrast, a Red Ocean strategy chart focuses on competing in existing market space.

To create a strategy chart, start by identifying the competition and analyzing the competitive factors that customers value. Then, evaluate the competition and chart competitive differentiation by choosing a unique combination of factors on which to compete.

Turning strategies into action using the four-step plan involves mapping out the organization’s current position and competitive environment, as well as future differentiation strategies. This can be accomplished by identifying strengths, weaknesses, opportunities, and threats, and then aligning these with the factors outlined in the Strategy Canvas.

The Blueprint of a Strategy Chart

Understanding a strategy chart is important for businesses. It helps them stand out from competitors by focusing on factors that attract customers. Creating a strategy chart involves identifying competition, competitive factors, evaluating the competition, and charting competitive differentiation.

This tool helps businesses map out their current position and competitive environment, as well as future differentiation strategies. By using a strategy chart, a business can determine a unique combination of factors to compete on, standing out and attracting customers with a compelling value proposition.

The link between SWOT Analysis and Strategy Canvases also emphasizes the strategic importance of understanding and utilizing a strategy chart for business success.

Why Use a Strategy Chart?

The Big Difference Between Blue Ocean and Red Ocean

A Blue Ocean strategy is less competitive because it focuses on creating new demand and being unique. On the other hand, a Red Ocean strategy is highly competitive, with companies fighting for market share in an existing space.

Understanding these differences can help companies position themselves uniquely and identify untapped market opportunities. This can lead to growth and increased profits.

Recognizing the contrast between these strategies enables companies to prioritize innovation and value creation over competition. This approach can result in a more successful and coherent business strategy.

Creating Your Strategy Chart Step by Step

Who Are You Playing Against?

The Strategy Canvas compares a company’s strategy with its competition. It shows how the company sets itself apart by focusing on unique factors to attract customers. Identifying these factors and mapping out the competition helps an organization to stand out, grow, and create value.

Using Strategy Canvases, companies can evaluate their strengths and weaknesses and take advantage of opportunities, while preparing for threats. The Canvas and SWOT Analysis work together to provide a complete view of the competition and assist in creating strategic plans.

Strategy Canvases help companies refine and adapt their strategy based on their competitors’ actions, allowing them to stay ahead and remain competitive in the long term.

What Moves Are They Making?

Competitors in different industries are taking specific strategic actions to stand out. The Strategy Canvas helps organizations identify what sets their competitors’ strategies apart. This visual tool allows for comparing factors that customers value when choosing a product or service. To differentiate itself, a company can evaluate competitive factors and create a unique competitive strategy.

This involves identifying the competition, assessing competitive factors, and mapping out a unique setof factors to compete on. The Strategy Canvas is a useful tool for understanding the current position and competitive environment, as well as planning future strategies for differentiation. Connecting Strengths, Weaknesses, Opportunities, and Threats (SWOT) Analysis with Strategy Canvases provides further insights into competitive positioning and strategic decision-making.

How Good Are Your Rivals?

Rival companies are constantly making strategic moves in the market. They aim to stand out and gain an advantage. These moves could involve new products, pricing changes, or improving customer experience. Studying the Strategy Canvas helps companies understand how rivals position themselves and find ways to be unique.

Companies can compare their performance and offerings to rivals by looking at factors that matter to customers. By focusing on a special mix of these factors, companies can differentiate themselves and attract customers with their unique value.

It’s important for companies to assess their rivals’ strengths and weaknesses. They should also compare these with their own strengths and weaknesses. This helps companies develop strategies to use their strengths and improve their weaknesses to compete effectively.

Draw a Map of How You’re Unique

One way to show your unique qualities and strengths is by creating a visual map. You can focus on what sets you apart from others in your field. This might include specific traits like innovation, exceptional customer service, or a unique product feature.

To stand out from the competition on the map, you can choose a mix of factors to create a new value curve. This will demonstrate how your offering differs from what your competitors are doing. You could approach pricing differently, focus on different features, or even carve out a whole new market segment.

By using the Strategy Canvas to plot these factors against your competitors’, you can clearly see where you excel and how you differ. This can help you make strategic decisions that have a big impact.

How to Stand Out From the Crowd

A Strategy Canvas helps visually showcase a person’s unique attributes. This allows them to identify and combine traits that set them apart. They can then prioritize and focus on factors of value to clients. By emphasizing these qualities, they can stand out from the competition. Understanding and outperforming rivals using a strategy chart offers benefits. It gives insight into areas where others are investing, specific industry competition, and what consumers get from existing offerings.

Thisunderstanding helps individuals adapt their strategies to better align with their audience’s values.

Turning Strategies Into Action

A company can turn their strategies into action using the Strategy Canvas. This helps visualize their current position and future prospects compared to competitors.

The key steps involve identifying competition, competitive factors, evaluating the competition, and charting competitive differentiation. Understanding blue ocean and red ocean strategies is important. It allows companies to differentiate themselves and focus on factors that attract customers.

This visual tool, popularized by W. Chan Kim and Renée Mauborgne in their book “Blue Ocean Strategy”, can also be used for SWOT Analysis to identify an organization’s strengths, weaknesses, opportunities, and threats.

The Four-Step Plan to Change Your Game

Understanding the blueprint of a strategy chart in “The Four-Step Plan to Change Your Game” is important. It helps highlight the factors that can set an organization apart from its competitors. By focusing on factors that attract customers, an organization can create a strategy chart step by step following the Four-Step Plan.

It is important to identify who the player is against, the moves they are making, and how good the rivals are. This allows the organization to strategically position itself in the market, evaluate competition, and chart competitive differentiation.

This understanding is crucial in making informed decisions and developing a compelling blue ocean strategy using the Strategy Canvas Assessment.

Vizologi is a revolutionary AI-generated business strategy tool that offers its users access to advanced features to create and refine start-up ideas quickly.
It generates limitless business ideas, gains insights on markets and competitors, and automates business plan creation.


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Zero to One by Peter Thiel.
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Blue Ocean Strategy by W. Chan.


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