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June 30, 2020

Everything about digital begins with culture.

Picture provided by NeONBRAND on Unsplash

Culture, culture and finally culture, speaks to you in founder of a technological startup that from the first to the last bit is 100% digital. This is not about adding more technologies and tools to your processes, but about creating an authentic and genuine digital culture, this is where the real transformation takes place.

Due to inertia, within the transformation processes of companies, there is a tendency to focus on the technological updating of old and cumbersome analogical processes, which will be miraculously solved with the deployment, implementation and accumulation of systems, tools and software that grow like mushrooms in the organization.

We understand that the basis for change in the digital world lies in this modification of processes, when in fact everything starts from the cultural base of the company, not from the processes, which are still management tools.

Everything starts from the inside, from the most basic, from the values, from your values as a person, these are the pillars of what in your company is known as the culture and this begins from top to bottom, the maximum responsible of the organization, is in turn the key element in which the culture of your company will be based downwards.

I lead a microenterprise, with a micro team, in a micro market, I do not aspire to have a team of 30 workers, or 100, nor do I want to have a turnover of 4 million euros in 2025, at this point, I do not know if I am a good or bad entrepreneur, but if anything I have been clear from the beginning, that my size would be that.

A small size, something homemade and very manageable, something that in the best scenario of explosive growth, will continue to be small, my obsession is focused on two variables, what my gross margin will be, which is around 95%, and how I can increase my scale factor with the resources I have available.

My goal is to take advantage of every single one of the advantages of being 100% digital until the last drop, and I intend to make the most of it.

I look closely at my previous generation of entrepreneurs, and I notice that they do give a lot of importance to the creation of large teams, to the boast of the increase in the number of employees as a sign of business health, to the fact that they manage to add physical values within the company as rising values, etc.

And I think … there is something that I am doing wrong, or I am going in the opposite direction, my focus is on the opposite, on how I am going to dematerialize my company to the minimum, to lighten the load, let’s fight for the concept that my company fits in my pocket, that’s how I would define the concept.

“If your company doesn’t fit in your pocket, you haven’t gone digital yet”.

From anywhere in the world, with a mobile phone and an Internet connection, we manage vizologi completely, I don’t need anything else, if you add a caipirinha we would complete the number of “physical values” that we need to manage the company remotely.

Fundamental values for the digital foundation.

Tables have four legs, cultures have four values, this is very simple to say, but very difficult to implement, the foundations on which a digital business culture is based on the concept of wrapping and revolving around the customer, using the intelligence of your data for business development, streamlining operations as a continuous iteration process and the philosophy of working remotely.

  •     Customer-centric innovation.
  •     Data intelligence for business development.
  •     Streamlining operations as a continuous iteration process.
  •     Remote working philosophy

Customer-centric innovation.

Everything is summarized by turning the axis of rotation of your company; The old school, taught us that everything revolved around the product or service of the company, here the value was created pushing the customer, instead of collecting from the customer, this slight change in grammar alters from the root the approach of your company.

In the digital or analog world, it doesn’t matter, the core of your business is not the product or service, nor the egos of your company, here and now you must fit the needs of your client as the core and engine that moves your company.

That your client expresses his needs, does not mean that it solves your problems, or that it helps you define your product or service, no, that is your job not that of the client, the solutions are provided by you, do not let the client also provide the solutions, better let him express his problems.

Data intelligence for business development.

You would be surprised to know the immense amount of data that you generate every day since you wake up, well, your company generates ten or one hundred times more data than you, your purpose is to capture, process, analyze, integrate it into your management, understand and accept it as the inputs of your company’s strategy.

It has never been easier to capture this data, one of the advantages of being digital or not, depends largely on how you manage data, your customers generate data continuously, manage them properly, they are the basis of your strategy, the guide for your decisions.

Being digital, means that you have the technological tools to capture the data of your customers, also process, analyze and understand them, and finally put them on the table in the strategic decision making of your company.

Streamlining operations as a continuous iteration process.

The world changes extraordinarily fast, just think that to be able to adapt to these changes, to the changes that your client is making, you have to have a really agile and flexible management of your operations.

Break the concept of medium and long term planning, in an “Agile” world, think in the day to day, in the week, in the month, create work windows of a month, if you encapsulate time in this way, you can respond to the continuous changing needs of the market and customers.

If you rely on annual plans and big plans of the medium and long term, you will never get to be “Agile”, you will not understand the philosophy behind it.

More than the implementation of the agile management culture and process itself, understand that to respond to an extraordinarily fast changing world, you have to adapt your way of working in periods of one month at most.

“At Agile, the only constant is change”.

Remote working philosophy.

Break the mold of work attendance that does so much damage to companies and employees, the remote work allows you to better reconcile and balance your work with your life, exploits all the possibilities of being digital, offshoring and ubiquity, are the two major vectors on which the digital culture is based,

People work for a purpose, or should work for a purpose other than money, and talent is anywhere in the world, it doesn’t make sense to lock all your employees in an office, if you haven’t passed on your purpose.

If you haven’t established a bond of trust, it doesn’t matter if you work from Kilimanjaro or Copacabana, what matters is commitment and responsibility, the rest is work and daily life habits.

“We have never lived a moment in history like this, where from any geographical point, you can collaborate with anyone in the world”.

The tools exist, but understand that what is important is the philosophy of creating bonds of trust in the other who is hundreds or thousands of miles away. There is no collaborative software that can teach you this.

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