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Why Apna's Business Model is so successful?

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Apna’s Company Overview

Apna, founded in 2019 by Nirmit Parikh, is a rapidly growing Indian professional networking platform. Headquartered in Bangalore, Apna aims to connect skilled professionals with job opportunities in various sectors, including blue-collar and entry-level positions. The platform focuses on empowering workers and job seekers by providing them with a space to showcase their skills, connect with potential employers, and access relevant job opportunities. Apna is a job search platform that helps job seekers find better job opportunities and employers find the best candidates in the market. The app allows you to find jobs in Retail, Logistics, Sales, Delivery, Backend, Field Sales, BPO/KPO, Accounts, Office Boy, Tele Calling, Receptionist/Front Office, Marketing, Driver, Peon, Data Entry, Security Guard, Cashier, Electrician, Beautician, Tailor, Trainer, Business Development, Welder, Machinist, Chef/Cook, Barista, Housekeeping, Nurse, Pharmacist, Beautician, Trainer, Business Development, and many more. Our app lets job seekers create their profile without a resume and uses AI to match them to the right job. Once you apply for a job, you can follow up with employers within the app. The business model of Apna revolves around creating a comprehensive job marketplace. The platform allows users to create detailed professional profiles, highlighting their skills, experience, and preferences. Employers, on the other hand, can post job opportunities and search for suitable candidates based on their specific requirements. Apna leverages technology to facilitate seamless interactions between job seekers and employers, creating a dynamic ecosystem for talent acquisition. Apna generates revenue through various channels. The platform may charge employers for premium services, such as accessing a larger pool of candidates or promoting job listings. Additionally, Apna may explore partnerships with training and educational institutions, offering courses and certifications to users seeking skill enhancement. As Apna continues to bridge the gap between job seekers and employers in India's diverse job market, its innovative business model and commitment to empowering the workforce contribute to its rapid growth and success.

Country: Haryana

Foundations date: 2010

Type: Private

Sector: Consumer Services

Categories: Freelance

Apna’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, fun/entertainment, therapeutic value

Functional: saves time, simplifies, reduces effort, avoids hassles, informs

Apna’s Related Competitors

Apna’s Business Operations


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Lead web:

Online lead generation is the technique of gathering or gaining a user's information ? often in return for an item, service, or information ? and then reselling that information to businesses interested in advertising to or selling to those gathering leads.


A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.

Two-sided market:

Two-sided marketplaces, also called two-sided networks, are commercial platforms featuring two different user groups that mutually profit from the web. A multi-sided platform is an organization that generates value mainly via the facilitation of direct contacts between two (or more) distinct kinds of connected consumers (MSP). A two-sided market enables interactions between many interdependent consumer groups. The platform's value grows as more groups or individual members of each group use it. For example, eBay is a marketplace that links buyers and sellers. Google connects advertising and searchers. Social media platforms such as Twitter and Facebook are also bidirectional, linking consumers and marketers.

Featured listings:

A highlighted listing is more important and noticeable than a regular listing, providing maximum exposure for your workplace to consumers searching in your region. In addition, customers are attracted to these premium listings because they include more pictures of your home ? and its excellent location.


Resellers are businesses or individuals (merchants) that acquire products or services to resell them instead of consuming or utilizing them. This is often done for financial gain (but could be resold at a loss). Resellers are well-known for doing business on the internet through websites. One instance is the telecommunications sector, in which corporations purchase surplus transmission capacity or take the call from other providers and resell it to regional carriers.


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