This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies


Documentation and tutorials



Brainstorming ideas


Make a safe haven. A judgment-free environment where criticism is not tolerated is essential for preventing alienation and inspiring creative thinking.

How to Create Your First Idea?

Step 1: Click on Brainstorming Ideas from the dashboard.

Step 2: Choose wisely two keywords that define the idea you want to develop, such as cats and social media or agriculture, and drones, or recycling, and plastic, whatever. You can click on view examples and you will get inspiration, then click submit.

Step 3: Get AI-powered ideas that will inspire you, then save the best idea or ideas that you want to add to a project.

How to Generate a Name for Your Idea?

Step 1: Click on Product naming from the dashboard.

Step 2: Paste the text description of your idea in the first field, then think about three tags that define the subject of your idea, and click submit.

Step 3: Get AI-powered names that will inspire you, then save the best name or names that you want to add to a project, or use it as a name to open a new project.


Business intelligence


Once you have your business idea, you should analyze the market you are targeting, study the competition in detail, and understand the best strategies, and disruptions.

How to analyze the market?

Step 1: Click on Market exploration from the dashboard.

Step 2: Launch your question(s) about the specific market that you are researching.

  • Calculate the size of the market $.
  • Analyze market trends.
  • Evaluate opportunities.
  • Identify competitors.

Then click submit. You can click on *View examples to get the reference of valid queries.

Step 3: Get AI-powered answers that will help you understand and contextualize the nature of the market and the tricks behind the scene, then save this information that you want to add to a project.

How to get strategic data about the competitors in the arena?

Step 1: Click on Competitive intelligence from the dashboard.

Step 2: Launch your question(s) about the specific competitor or company that you are researching.

  • Transcends the simple cliché “know your enemy”
  • Gather and use the information on factors like economics, products, users, tactics, operations, etc.
  • Evaluate opportunities to disrupt your competence.

Then click submit. You can click on *View examples to get the reference of valid queries.

Step 3: Get AI-powered answers that will help you understand and contextualize the nature of the competitor and the tricks behind the scene, then save this information that you want to add to a project.

How to access premium strategy data?

Step 1: In each of the Business Intelligence module work areas, we offer you recommendations of companies or startups related to the criteria of your questions.

  • Each of these companies contains very concrete and specific information about developing its business model in a particular market niche.
  • You can send and save any company or companies that have served as a reference or inspiration to any project you have underway.
  • You can also bookmark and save this company(s) in one of your favorite lists.
  • To access this premium information about company cards, click on any of the companies we recommend you.

Step 2: Company cards contain strategic data to learn how company X works; you can also add this company to a specific project that you are working on or mark as a favorite in one of your lists.

It contains the following data fields:

  • Company description.
  • Contextual data.
  • Customer needs.
  • Digital maturity index.
  • Related business patterns.
  • Related companies.
  • Business model canvas.
  • Analytics.

How to explore the strategic insights network?

Step 1: The objective of the graph visualization tool is to discover quicker and more effortless in one view what are the relations within a market or between different markets.

There are four different types of nodes:

  • Two hundred red nodes are business patterns; we refer to this as a business model replicated within a specific market or shared between different needs. Usually, one company has more than one business model or business strategy; other business models flourish in innovation companies.
  • Ten blue nodes are sectors, like technology, or telecommunications, significant areas that englobe different industrial categories, the sum of all industries derives in a complete view of the market.
  • Fifty green nodes represent different industry categories, like software or entertainment.
  • One thousand five hundred yellow nodes are companies, a sample of the best companies with different business models, from big Fortune 500 companies to small startups of one employee.

The idea is to provide enough examples of similar companies in a niche market that you want to enter with your project or idea.

The node’s size means the number of connections that this node has, big nodes indicate a high number of connections and the importance within the market; small nodes refer to a low number of connections with less weight or impact.

Every year we will add a new company analysis to obtain better decisions based on strategic data.

Explore the connections between markets by interacting visually with graphs, use zoom in, zoom out of your mouse to center the graphs to the area you are working.

Step 2: Click into the nodes, and you will open cards with information.

Step 3: Click explore node, and you will access the connections of this specific node that you want to isolate from the rest of the nodes.

How to review the data analytics graphs?

Step 1: By clicking into the recommended companies or nodes from the network, you will access a complete analysis that will guide you about the most popular business models and strategies within an industry sector.

Using this information will guide you to decide the business models for your company or idea; if you want to play safe, follow the trends about the most performed strategies if you don’t want to follow the mainstream.

Please focus on the less common business models; the disruption is in using unusual business models to provoke changes in your market niche.

  • Two hundred red nodes are business patterns; we refer to this as a business model replicated within a specific market or shared between different needs. Usually, one company has more than one business model or business strategy; other business models flourish in innovation companies.
  • Ten blue nodes are sectors, like technology, or telecommunications, significant areas that englobe different industrial categories, the sum of all industries derives in a complete view of the market.
  • Fifty green nodes represent different industry categories, like software or entertainment.
  • One thousand five hundred yellow nodes are companies, a sample of the best companies with different business models, from big Fortune 500 companies to small startups of one employee.

The idea is to provide enough examples of similar companies in a niche market that you want to enter with your project or idea.

The node’s size means the number of connections that this node has, big nodes indicate a high number of connections and the importance within the market; small nodes refer to a low number of connections with less weight or impact.

Every year we will add a new company analysis to obtain better decisions based on strategic data.

Explore the connections between markets by interacting visually with graphs, use zoom in, zoom out of your mouse to center the graphs to the area you are working.

Step 2: Click into the nodes, and you will open cards with information.

Step 3: Click explore node, and you will access the connections of this specific node that you want to isolate from the rest of the nodes.


Business plan


Create a simple and useful business briefing presentation of your project using the power of the mash-up methodology to combine data from your favorite companies, and export pdf and pptx files to your particular use.

How to create a list of your favorite companies?

Step 1: In each of the Business Intelligence module work areas, we offer you recommendations of companies or startups related to the criteria of your questions.

You can bookmark and save any company(s) in one of your favorite lists by clicking the heart icon.

Step 2: You will have two options, you can create a new list (so-called favlist), or save it into a list previously created; when you click to create a new favlist the tool will ask you about the list’s name and the description.

Step 3: View your company listings from the favlist tab of the dashboard, divide the work topics you are working on, and add your favorite companies to your interest lists, each of these lists can be called from any project.

How to create a project portfolio?

Step 1: In each of the Business Intelligence module work areas, we offer you recommendations of companies or startups related to the criteria of your questions

You can add and save any company(s) in one of your projects by clicking the Add to project button.

Or you can create directly a project from the dashboard section, or the project tab by clicking New project.

Step 2: You will have two options, you can create a new project, or save it into a project previously created; when you click to create a new project the tool will ask you about the project’s name and the description.

Step 3: View your list of projects from the projects tab of the dashboard. Create a portfolio of innovation projects. Add your favorite companies to your projects; you can also call a list of companies to work on it from any project.

How to implement the innovation method called Mash-up?

Step 1: Using the power of the innovation method called mash-up, you can combine data from your favorite companies into a project. You will build a powerful, creative, and unique business model by mixing the different elements and strategies.

First of all, click on one of your projects and access the business plan area, here you can edit and create your project briefing presentation.

Step 2: On the left side, you will find the thumbnails of your presentation; click mash-up and see the companies you added previously; just in case, you can add new companies or load a list of favorites companies directly.

Step 3: On the left side, you will find the thumbnails of your presentation, click strategy, and select the company (s) that you want to get information on.

This section covers six fields: business patterns, sectors, categories, customer needs, digital index, and tags that define your project.

You can add, select and deselect the post-its elements of the companies that inspired you, working in this sense, you create a combination of different strategies to create something new.

How to create a Business Model Canvas for your idea?

Step 1: On the left side, you will find the thumbnails of your presentation; click canvas and see the business model canvas template.

Step 2: Clicking into the plus element, you will open any specific module, key propositions, customer segments, etc.

You can add, select and deselect the post-its elements of the companies that inspired you, working in this sense, you create a combination of different strategies to create something new.

How to analyze your startup idea’s SWOT?

Step 1: On the left side, you will find the thumbnails of your presentation; click SWOT and see the template. Start editing directly into the free fields, the grey text shows you an example as a guide.

How to analyze your startup idea’s PEST?

Step 1: On the left side, you will find the thumbnails of your presentation; click PEST and see the template. Start editing directly into the free fields, the grey text shows you an example as a guide.

How to export a briefing of your project into a pdf or pptx file?

Step 1: By clicking on the download button, you will open a pop-up to export your project easily to a ppt presentation or a PDF file.