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B2B whiteBoard’s Business Strategy Case Study

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B2B whiteBoard’s Company Overview


B2Bwhiteboard is a company dedicated to prepare, design and publish digital learning resources (videos and slides) in the marketing field. It helps students to capture the most relevant aspects of the content in an easy way and allow instructors and educational centers to make possible better teaching strategies.

http://www.b2bwhiteboard.com

Country: Australia

Foundations date: 2010

Type: Private

Sector: Consumer Services

Categories: Education


B2B whiteBoard’s Customer Needs


Social impact:

Life changing: motivation

Emotional: rewards me, provides access, design/aesthetics

Functional: saves time, simplifies, organizes, integrates, reduces effort, informs, avoids hassles


B2B whiteBoard’s Related Competitors


Moodle Tellus Senior Planet Wranx Udemy AC online

B2B whiteBoard’s Business Operations


Advertising:

This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Digital:

A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Disruptive trends:

A disruptive technology supplants an existing technology and fundamentally alters an industry or a game-changing innovation that establishes an altogether new industry. Disruptive innovation is defined as an invention that shows a new market and value network and ultimately disrupts an established market and value network, replacing incumbent market-leading companies, products, and alliances.

Why B2B whiteBoard’s Business Model is so successful?

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