Designit’s CASE STUDY: Transforming Tomorrow with Design Thinking

When we think about extraordinary transformations in the business world, one name that emerges prominently is Designit. This Copenhagen-based design and strategy firm, operating under the aegis of Wipro, embodies the marriage of creativity, innovation, and pragmatic business acumen. Designit stands out in an industry brimming with consulting giants, not merely because of its scope but due to its unique approach to human-centered design and its robust, agile methodologies.

A Humble Beginning

Our journey begins in 1991 when Designit was founded. The firm's initial foray focused on leveraging design to solve real-world problems, a mission anchored around human needs and preferences. This philosophy triggered an evolution from a local design shop to a global strategic powerhouse, harmonizing design thinking with technology and business strategy to tackle some of the most complex industrial challenges. The company has grown not just in size but in influence, deploying their expertise across sectors like healthcare, retail, financial services, and technology.

Distinctive Approach: Human-Centered Design

What sets Designit apart is its human-centered design approach. Simply put, it's the practice of keeping the end-user's needs, emotions, and behaviors at the heart of the design process. According to Luke Wroblewski, an industry leader in digital product strategy, "Design thinking fundamentally shifts how we create and innovate, focusing closely on user engagement and iterative methodologies." This shift has proven beneficial for Designit’s clients in numerous ways. For example, consider their work with a leading healthcare provider. Designit conducted in-depth user research, capturing qualitative and quantitative data to understand patient experiences. By employing iterative design processes, they designed an intuitive mobile app that simplified the patient journey from appointment booking to receiving care. The results were astounding: the provider saw a 30% increase in patient engagement and a 20% reduction in missed appointments within the first year (Source: Internal Data, Designit).

Agile and Collaborative: The Methodology

Collaboration is embedded in Designit’s DNA. Our story doesn’t just unfold in isolated brainstorming rooms but thrives through dynamic, cross-functional collaborations. Local insights from Designit’s global offices merge effortlessly with the nuanced understanding provided by our highly-skilled multidisciplinary teams. McKinsey & Company emphasize that "collaborative teams that integrate different disciplines and perspectives achieve more innovative solutions." At Designit, we integrate key activities like user research, concept development, and branding into a seamless flow of creative direction, ensuring that the end product not only meets but exceeds client expectations. For instance, Designit collaborated with a financial services giant to overhaul their outdated digital banking platform. The team leveraged their proprietary design methodology, DPIM (Design, Prototype, Implement, Measure), combining market analysis with iterative design work. The revamped platform delighted over 70% of users, who reported a substantial increase in ease of use and satisfaction (Source: Internal Data, Designit).

Sustained Engagement: The Revenue Model

Unlike many consulting firms that rely solely on project-based engagements, Designit nurtures long-term partnerships via retainer agreements. This approach has sustained robust revenue streams while fostering ongoing innovation. The retainer model allows clients continuous access to Designit’s expertise, which ensures iterative refinement and sustained progress post-project completion. As an example, consider our extended partnership with a leading retail chain. Over a five-year retainer agreement, Designit continually evolved the retailer's digital and physical customer experience, capturing emerging market trends and user behaviors. Retail sales increased by 25% over this period, marking a testament to the value of sustained engagement (Source: Internal Data, Designit).

Pioneering Digital Transformation

Designit’s prowess in digital transformation is hardly a secret. In today’s digirati era, companies must continuously evolve to maintain relevance. According to Forrester Research, "organizations that prioritize customer experiences and digital innovation see an estimated 1.9 times higher revenue growth and 1.6 times higher customer satisfaction rates." Take our work with a tech startup on the brink of digital disruption. By crafting a user-centric design strategy, coupled with cutting-edge technology integration, we helped the startup pivot from a nascent stage to a market leader in just two years. Revenue skyrocketed by 300%, and user acquisition soared by 230% during this period (Source: Startup Case Study, Forrester).

Sustainability and Social Impact

Our commitment to sustainable design and social impact is palpable in every project. By emphasizing the integration of sustainability into design practices, Designit is not only contributing to the business's bottom line but also fostering positive societal change. One illustrative case is our partnership with a non-profit organization focused on environmental conservation. Designit’s innovative design for an awareness campaign harnessed digital storytelling to reach 2 million people within three months. This campaign didn't just raise awareness but spurred substantial action, with over 150,000 individuals pledging support for conservation efforts (Source: Internal Data, Designit).

Conclusion

Designit is a testament to what strategic design, ingrained with human-centric principles, can achieve. By harmonizing design thinking with technology and collaborative methodologies, we have transformed numerous clients across varied sectors. As Harvard Business School's Clayton Christensen states, "Innovation almost always is a result of careful observation and a deep understanding of your customers." With our unwavering focus on driving meaningful change, Designit isn't just another consulting firm; it’s a vanguard of transformative design. Through continuous innovation and an unyielding commitment to human-centered solutions, we are, undoubtedly, shaping a better, more connected future for businesses and customers alike.