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Why Electreon's Business Model is so successful?

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Electreon’s Company Overview


Electreon is a pioneering technology company based in Israel, specializing in the development and implementation of wireless electric road systems (ERS). Founded in 2013, the company is committed to advancing the adoption of electric vehicles (EVs) by establishing a wide-ranging infrastructure that supports their use. Electreon's innovative technology allows electric vehicles to charge while in motion, thereby eliminating the need for frequent stops to recharge and increasing the efficiency of electric transportation systems. The company's work is at the forefront of EV technology, offering a promising solution to some of the most significant challenges faced by the electric vehicle industry today.

Electreon operates under a unique business model, which primarily focuses on collaborating with governments, municipalities, and transportation companies. The company designs, constructs, and maintains the wireless electric road infrastructure, providing these entities with a comprehensive solution to electrify their transportation systems. This model enables Electreon to tap into the growing demand for sustainable transportation solutions and to position itself as a key player in the EV infrastructure market.

Regarding its revenue model, Electreon primarily generates income through the sale and installation of its wireless electric road systems. The company also earns revenue from the ongoing maintenance and operation of these systems. Additionally, Electreon charges a usage fee to vehicle operators who utilize their infrastructure, creating a consistent stream of income. As the number of electric vehicles increases worldwide, the company expects its user base to expand, leading to increased revenue from both system installations and usage fees. This diversified revenue model ensures a steady income flow, allowing Electreon to continue investing in the development and enhancement of its unique technology.

https://electreon.com/

Headquater: Caesarea, Israel, Middle East

Foundations date: 2013

Company Type: Private

Sector: Energy & Utilities

Category: Mobility

Digital Maturity: Digirati


Electreon’s Related Competitors



Electreon’s Business Model Canvas


Electreon’s Key Partners
  • Chess consultancy
  • Contractors
  • Telco providers
  • Energy producers
  • Real Estate Developers
Electreon’s Key Activities
  • Design
  • Planning and building
  • Testing
  • Deployment
  • Development of the technology
  • Networking
Electreon’s Key Resources
  • Intellectual Property
  • Technology
  • Expertise
  • Design
  • Engineers
  • Electricity grid
  • ICT infrastructure and associated software
Electreon’s Value Propositions
  • Charging as a Service
  • Cheap energy for EV wireless charging through solar roads
  • Electreon aims to lower the costs of charging systems and store energy in order to make electric transportation much more affordable
  • It’s wireless charging technology paves the way for all kinds of new possibilities. Electric vehicles the likes of cars
  • Trucks and buses can be recharged while still in motion
  • Prevents the need for cars to power up at centralized charging stations
Electreon’s Customer Relationships
  • Solution is based on a real-time wireless power transfer
  • Joint venture
  • Electreon's technology will be built into both highways and major city roads
  • Trialing and advising on integration of the technology for both highway and mixed use cases of heavy trucks
  • Impacts wide range of vehicles
  • User-friendly
  • Automation
  • Self-service
  • On-demand
  • Digital
  • Trust
Electreon’s Customer Segments
  • Cities
  • Trains
  • Cars
Electreon’s Channels
  • Long-term agreements
  • Electric road demonstrations
  • Social Media
  • Website
  • Press
  • News
Electreon’s Cost Structure
  • Product development
  • Testing
  • Marketing
  • Contract operations
  • Projects
  • Infrastructure
  • Technology and software
  • Employees
  • Traffic and transport
Electreon’s Revenue Streams
  • Licensing fees
  • Electrification and infrastructure-as-a-service fees

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Electreon’s Revenue Model


Electreon makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Licensing
  • Energy
  • Digital transformation
  • Technology trends
  • Sustainability-focused
  • Product innovation
  • Infrastructure as a Service (IaaS)
  • Transportation as a Service (TaaS)
  • Solution provider
  • Combining data within and across industries
  • Skunkworks project
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
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Electreon’s Case Study


Electreon's CASE STUDY

The Rise of Electreon

In the rapidly evolving landscape of electric vehicle (EV) technology, few companies stand out as markedly as Electreon. Headquartered in Caesarea, Israel, this pioneering technology firm has established itself as a keystone in the adoption of electric vehicles through its groundbreaking wireless electric road systems (ERS). Founded in 2013, Electreon's journey is emblematic of innovation, perseverance, and a deep commitment to sustainable transportation. Electreon's vision is straightforward yet revolutionary: enabling electric vehicles to charge while in motion, thereby eliminating the need for frequent stops at charging stations. This task is far from trivial, yet the company has not only dared to dream it but has also demonstrated its viability through a blend of cutting-edge technology and strategic partnerships.

Addressing a Critical Need

The widespread adoption of electric vehicles faces numerous challenges, primary among them being the limitations of existing charging infrastructure. Presently, EV owners are often tethered to charging stations, which can be both time-consuming and inconvenient. These limitations also pose significant barriers to the adoption of EVs for commercial fleets, where time is quite literally money. Enter Electreon, with its wireless electric road systems that deploy coils under roadways to enable real-time wireless power transfer. This technology transforms the roads into dynamic charging zones, offering a solution that is both elegant and highly functional. The impact is immediate and multifaceted: reduced downtime for vehicles, less strain on existing charging infrastructure, and a significant leap towards sustainable urban mobility.

Collaborative Partnerships

Electreon's business model is distinguished by its emphasis on collaboration with governments, municipalities, and transportation companies. These strategic partnerships are vital for the deployment of wireless electric road systems. Governments and municipalities benefit from cleaner urban environments and increased energy efficiency, while transportation companies enjoy reduced operational costs and enhanced fleet performance. A notable example of Electreon's successful collaboration is their project with the City of Tel Aviv. In this pilot, a section of Tel Aviv's roads was integrated with Electreon’s technology, showcasing the feasibility and benefits of wireless charging in a bustling urban environment. According to a 2021 report, the pilot demonstrated up to 90% efficiency in energy transfer, outperforming many traditional charging methods (Electreon).

Diversified Revenue Model

Electreon's revenue model primarily hinges on the sale and installation of its wireless electric road systems. Each project is a complex orchestration of design, construction, and ongoing maintenance, creating multiple revenue streams. The company also benefits from a usage fee structure, wherein vehicle operators are charged for utilizing the infrastructure. Given the uptick in the global adoption of EVs—a market projected to grow from 2.5 million units in 2020 to 31.1 million units by 2030 (Statista)—Electreon is poised for substantial growth. Moreover, the company’s diverse revenue channels include licensing fees and long-term service agreements, providing financial stability and allowing for continuous investment in research and development. By 2022, Electreon had already sealed deals worth approximately USD 60 million, demonstrating the commercial viability of their approach (Electreon Financial Report, 2022).

Technological Innovation

Electreon distinguishes itself through its relentless focus on technological innovation. The wireless electric road system is a testament to their engineering prowess, featuring advanced coils and energy transfer technology designed to minimize energy loss and maximize efficiency. The company’s intellectual property portfolio is robust, ensuring a competitive edge in a market where innovation is key. Additionally, Electreon is actively integrating renewable energy sources such as solar roads to power its wireless systems. This aligns perfectly with global sustainability goals, making electric transportation more affordable and further reducing the environmental impact of EVs. According to Dr. Oren Ezer, CEO of Electreon, "Our technology doesn’t just aim to make EVs convenient; it aims to make them part of an overarching sustainable infrastructure" (Forbes, 2022).

Meeting Customer Needs

Electreon’s mission extends beyond technological innovation; it is deeply rooted in addressing the multifaceted needs of its customers. At a functional level, the technology integrates seamlessly, providing uninterrupted connectivity and real-time data transfer. This is particularly crucial for commercial fleets that rely on consistent and predictable operations. From an emotional perspective, Electreon’s solutions offer peace of mind and enhance the user experience by eliminating the stress associated with frequent charging. The design aesthetics of the technology, being mostly out of sight, add to the seamless urban landscape rather than detracting from it. The social impact of Electreon’s technology cannot be overstated. By reducing reliance on fossil fuels and minimizing urban pollution, Electreon is making cities not just cleaner but healthier. Their systems empower municipalities to meet stringent environmental regulations and promote a sustainable future.

Business Patterns and Future Prospects

Electreon’s business approach combines several modern business patterns, including Infrastructure as a Service (IaaS) and Transportation as a Service (TaaS). This combination allows for scalable solutions that can be implemented in various contexts, from city roads to highways. By leveraging its proprietary technology and skunkworks project status, Electreon remains at the forefront of digital transformation and product innovation. Looking ahead, the company is focused on scaling its operations globally. With ongoing projects in Europe, North America, and the Middle East, Electreon is well-positioned to become a leader in the EV infrastructure market. As more cities and countries commit to electrifying their transportation systems, the demand for solutions like Electreon’s wireless electric roads is expected to surge. In conclusion, Electreon's story is one of innovation, strategic collaboration, and a steadfast commitment to sustainability. By addressing the critical barriers to EV adoption through its unique technology and diversified business model, Electreon is not just meeting the needs of today but is paving the way for the smart cities of tomorrow.


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