This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close
Are you looking for more examples of business models like this one?

FREE access to hundreds of business models

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.

Farmers Edge began as the vision of agronomists Wade Barnes and Curtis MacKinnon. The two friends and soon-to-be business partners believed they could use technology to help growers improve crop production while reducing waste and improving sustainability. Together, the two set out to explore the possibilities of Variable Rate Technology (VRT) alongside growers in Pilot Mound, MB, Canada. Over the next ten years, Wade and Curtis developed their version of VRT into a system that has helped thousands of farmers improve yields and cut wasted inputs across millions of acres.