This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why Getir's Business Model is so successful?

Get all the answers

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.

Getir’s Company Overview


Getir is a revolutionary and innovative on-demand delivery service based in Istanbul, Turkey. Founded in 2015, the company has significantly disrupted the traditional grocery delivery sector with its promise to deliver a wide range of products to customers' doors in as little as 10 minutes. Getir's product assortment includes everything from grocery items, snacks, and beverages to personal care products and household goods. The firm operates 24/7, ensuring convenience and accessibility for its customers. With a robust logistics network and advanced technology, Getir has quickly expanded to several cities across Turkey and internationally to London, Amsterdam, Berlin, and Paris, demonstrating its ambitious growth plans.

Business Model:

Getir's business model is centered around speed, convenience, and customer satisfaction. The company operates a network of micro-fulfillment centers in the cities where it operates. These centers are stocked with an assortment of products that customers typically need on short notice. When a customer places an order through the Getir app, the closest fulfillment center processes the order, and a Getir courier delivers it within minutes. This model allows Getir to minimize delivery times and maximize customer satisfaction. The company also leverages data analytics to understand customer behavior and preferences, which helps in inventory management and personalizing the customer experience.

Revenue Model:

Getir's revenue model is primarily based on selling goods through its platform. The company purchases products from suppliers at wholesale prices and sells them to customers at retail prices, earning a margin on each sale. Additionally, Getir charges a small delivery fee for each order, contributing to its revenue. As the company grows and expands into new markets, it can generate additional income through partnerships with local businesses, advertising on its platform, and offering premium services. Getir's focus on rapid delivery and convenience justifies a slight premium on its products, which customers are willing to pay for the time and effort saved.

https://getir.com/us/

Headquater: Istanbul, Turkey, Western Asia

Foundations date: 2015

Company Type: Private

Sector: Consumer Services

Category: Internet

Digital Maturity: Digirati


Getir’s Related Competitors



Getir’s Business Model Canvas


Getir’s Key Partners
  • Delivery drivers
  • Farmers
  • Manufacturers
  • Brands
  • Suppliers
  • Producers
  • Network providers
  • Getir bike delivery team
  • Business angels
  • Payment providers
  • Food industry
  • Getir has made a deal with Starbucks at its new service dubbed "Getir Coffee" to deliver customers' purchased coffees to their doorsteps
  • Investors
Getir’s Key Activities
  • Product delivery
  • Product discounting
  • App development
  • Order placement
  • Marketing channels
  • Payment methods
  • Management
Getir’s Key Resources
  • Associates
  • Local warehouses
  • Shopping assistance
  • Delivery team
  • App
  • Cash flow
  • Local infrastructures
  • Intellectual property
Getir’s Value Propositions
  • Uber for groceries
  • Fast delivery - 1500 products in 10 minutes
  • Immediate delivery – in approximately 10 minutes
  • Free delivery in 10 minutes
  • Customer Satisfaction
  • Quality
Getir’s Customer Relationships
  • Rapid delivery
  • Gif-based advertisements
  • Informative
  • Recommendation
  • Award-winning
  • Human on the ground
  • Customer care
Getir’s Customer Segments
  • Individual customers
  • Urban customers
  • Early adopters
  • Busy customers
  • People who forgot something to buy
  • Mini taxi-drivers
  • Restaurants
Getir’s Channels
  • IOS and Android app (marketplaces)
Getir’s Cost Structure
  • Fast and reliable logistics
  • Orders are packed at a Getir distribution center and delivered to a Getir point where couriers can pick them up for delivery to the customer
  • Free delivery
  • Couriers work on a flexible schedule which enables them to earn some extra money in place of a part-time job or even a full-time job
  • Office
  • Salaries and benefits
  • Marketing
  • App development and IT maintenance
  • Licensing
  • Taxes
  • Legal
Getir’s Revenue Streams
  • App profit margin of 20%
  • Delivery fee of 3TL ($1) per order
  • In-app micropayments
  • Sale of groceries
  • Sale of personal care products and cosmetics
  • Sale of home items
  • Sale of electronics
  • Sale of pet shop products
  • Sale of baby products
  • Sale of movie tickets
  • Sale of books
  • Sale of toys
  • Sale of beverages
  • Sale of snacks
  • Sale of bakery products
  • Sale of foods
  • Sale of ice-creams
  • Sale of stationery
  • Sale of cleaning products
  • Sale of gifts
  • Sale of breakfast products
  • Sale of newspapers

Vizologi

A generative AI business strategy tool to create business plans in 1 minute

FREE 7 days trial ‐ Get started in seconds

Try it free

Getir’s Revenue Model


Getir makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Transaction facilitator
  • Uberization
  • Lean Start-up
  • Mobile first behavior
  • Experience selling
  • On-demand economy
  • Two-sided market
  • Revenue sharing
  • Online marketplace
  • Sharing economy
  • Supermarket
  • Codifying a distinctive service capability
  • Digital transformation
  • Dynamic pricing
  • Sustainability-focused
  • Discount club
  • Spectrum retail
Analytics


Market Overview
  • Patterns
  • Sectors
  • Categories
  • Companies
  • Right click on the nodes to explore

Getir’s Case Study


Getir's CASE STUDY

We have witnessed companies emerge and reshape entire industries throughout the years, but few have done so as rapidly and prominently as Getir. Founded in 2015, Getir, a revolutionary on-demand delivery service based in Istanbul, Turkey, has created a new paradigm in how consumers shop for groceries and everyday essentials. With a promise to deliver a wide range of products to customers' doors in as little as 10 minutes, Getir has disrupted the traditional grocery delivery sector and redefined convenience in modern consumer services.

The Genesis of Getir

The story of Getir begins with a vision to bring ultra-fast delivery to urban dwellers – bridging the gap between consumers’ needs and the delays often experienced with traditional delivery services. When we examined the landscape of grocery delivery in 2015, waiting times of several hours to days were the norms. Getir's founders saw an opportunity to drastically shorten this window, promising delivery within minutes. The company leveraged advanced technology and an extensive logistics network, coupled with a dense array of strategically placed micro-fulfillment centers, to make this vision a reality.

The Business Model: Speed, Convenience, and Customer Satisfaction

At the core of Getir's operational model is its network of micro-fulfillment centers scattered across the cities it serves. These centers are stocked with a curated assortment of products, ensuring that customers have access to various items, including groceries, snacks, beverages, personal care products, and household goods. This decentralized inventory system allows orders to be processed quickly and delivered by the nearest courier, a vital factor in achieving delivery times as short as 10 minutes. Beyond infrastructure, Getir employs cutting-edge data analytics to understand customer behavior meticulously. This data-driven approach enables individualized inventory management and personalized customer experiences. According to a study by McKinsey, companies that leverage big data analytics can increase their operating margins by up to 60%, a testament to the competitive advantage Getir has gained through its technological prowess (McKinsey & Company, 2018).

The Revenue Model: Multifaceted Streams of Income

Getir’s revenue model is anchored in its ability to sell goods at a margin. By procuring products at wholesale prices and reselling them at retail prices, Getir captures a significant profit on each transaction. Additionally, the company charges a minimal delivery fee, which can vary but typically hovers around 3 TL (approximately $1) per order. This fee is often viewed as a nominal expense by consumers in exchange for the immense convenience and time savings Getir provides. In addition to direct sales and delivery fees, Getir has explored and capitalized on several other revenue streams. Partnerships with local businesses, such as their collaboration with Starbucks for ‘Getir Coffee,’ open doors for additional revenue and customer engagement avenues. Furthermore, offering premium services and in-app advertising allows Getir to diversify its income sources, ensuring robust profitability and sustainability.

Expansion and Market Penetration

Since its inception, Getir has exhibited ambitious growth plans, expanding far beyond Turkey’s borders into major European cities like London, Amsterdam, Berlin, and Paris. Each market presents unique challenges and opportunities, demanding tailored strategies to localize operations while maintaining the brand’s rapid delivery promise. For instance, in London, Getir faced stiff competition from established local services like Ocado and Deliveroo. However, the company's distinct model of ultra-fast delivery carved out a niche and attracted significant customer loyalty. As of 2022, Getir has reported delivering over 10 million orders globally, a remarkable achievement that speaks volumes about its operational effectiveness and market appeal (Company Reports, 2022).

Impact on Customer Needs and Social Factors

Getir has successfully aligned its value proposition with crucial customer needs. On a functional level, the service saves time, simplifies shopping, reduces effort, and offers a high-quality, varied selection of products. From an emotional perspective, Getir appeals to customers' desire for immediate access and convenience, turning mundane tasks into seamless experiences. Moreover, Getir contributes to customers' sense of belonging and social affiliation by integrating local culture into its services, whether through product assortment or partnerships with local businesses. This approach has proven effective in fostering a loyal customer base.

Expert Opinions and Analysis

Industry experts have lauded Getir's innovative approach. According to a Harvard Business Review analysis, companies that can codify a distinctive service capability often dominate their sectors (HBR, 2021). Getir's unique capability of delivering products within 10 minutes sets it apart from competitors and creates significant barriers to entry for new players. William H. Davidow, a renowned business strategist, emphasized in his work on the dynamics of the modern market that speed and convenience are paramount in the digital age (Davidow, 2019). In line with this perspective, Getir’s business model has been underpinned by these very principles, ensuring its relevance and appeal in a rapidly evolving marketplace.

Future Prospects and Challenges

Looking ahead, Getir is poised for further expansion into new regions and product categories. As it scales, maintaining the balance between speed, convenience, and customer satisfaction will be critical. Moreover, navigating regulatory landscapes and local market conditions will require adept strategy and operational flexibility. There are also lessons to be drawn from Getir’s cultivation of a robust delivery network and its integration of technology for efficiency. These elements will continue to be pivotal as the company innovates and adapts to future trends in consumer behavior and technological advancement. In conclusion, Getir serves as a compelling case study in successfully disrupting a traditional sector through technology, speed, and a customer-centric approach. As we observe its journey, there are invaluable insights to be gleaned from its strategies and execution – lessons that resonate not only within the consumer services domain but across the broader spectrum of business innovation and entrepreneurship.


If you enjoyed this content, you’re in for a treat! Dive into our extensive repository of business model examples, where we’ve dissected and analyzed thousands of business strategies from top tech companies and innovative startups. Don’t miss out!

+100 Business Book Summaries

We've distilled the wisdom of influential business books for you.

Zero to One by Peter Thiel.
The Infinite Game by Simon Sinek.
Blue Ocean Strategy by W. Chan.