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Giffgaff business model is so successful?

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Giffgaff business model | How does Giffgaff make money?

Giffgaff is a mobile telephone network running as a Mobile Virtual network Operator (MVNO) using the United Kingdom O2 network. Owned by O2's owners Telefónica, Giffgaff was launched on 25 November 2009.

mobile telecom internet messaging broadband members infrastructure calling communications MVNO start-ups
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