This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

close

Why GoGuardian's Business Model is so successful?

Get all the answers


GoGuardian’s Company Overview


GoGuardian is a leading education technology company, dedicated to helping K-12 schools create safer and more effective learning environments. Founded in 2014, the company offers a suite of tools that allow educators and administrators to harness the power of the internet for learning, without harmful content or distractions. GoGuardian's solutions include advanced filtering, classroom management, school mental health, and theft recovery tools. The company's mission is to empower educators to transform the digital learning experience and ensure students can utilize technology safely and efficiently. GoGuardian operates on a B2B SaaS (Software as a Service) business model, targeting schools and educational institutions. The company provides its clients with a subscription-based service, giving them access to a range of digital tools that can be utilized across various devices and platforms. This model allows for regular updates, continuous customer support, and scalability to meet the needs of any size institution. In terms of its revenue model, GoGuardian primarily generates income through the subscription fees paid by schools and educational institutions for access to its software suite. The pricing is tiered, based on the size of the institution and the specific tools they choose to utilize. This provides a steady stream of recurring revenue for the company. Additionally, GoGuardian may also generate revenue through professional services such as onboarding, training, and customer support.

https://www.goguardian.com/

Country: California

Foundations date: 2014

Type: Private

Sector: Technology

Categories: Education


GoGuardian’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: provides access

Functional: saves time, simplifies, integrates, connects, reduces effort, informs


GoGuardian’s Related Competitors



GoGuardian’s Business Operations


Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Tiered service:

Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements. Such systems are widely used in the telecommunications industry, particularly in the areas of cellular service, digital and cable television, and broadband internet access. Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements.

:

Embed code:

x
Copy the code below and embed it in yours to show this business model canvas in your website.