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Why Gympass's Business Model is so successful?

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Gympass’s Company Overview

Gympass is a global fitness platform that empowers companies to engage their workforce in physical activity by providing access to the world's largest network of workout facilities. With a single membership, companies can offer their employees access to fitness classes, gyms, and wellness apps in numerous countries. Gympass partners with over 50,000 gyms and studios around the world, offering a range of activities including yoga, martial arts, dance, and high-intensity interval training. The company aims to defeat inactivity by making fitness accessible and affordable, and by creating a community that is supportive, inclusive, and motivational. The business model of Gympass is based on a B2B2C approach. They partner with companies who pay a fee to offer Gympass as a benefit to their employees. The employees then have the option to pay a reduced rate for a membership that gives them access to any gym or fitness class within the Gympass network. This model encourages gym attendance and helps companies improve the health and productivity of their workforce. Gympass's revenue model is a win-win for all parties involved. The company earns its income from the fees paid by corporate partners, and a portion of the employee membership fees. For the gyms and fitness studios in the network, Gympass provides them with a larger customer base and a steady stream of revenue. They receive payment from Gympass based on the number of visits by Gympass members. This model ensures a continuous flow of income for Gympass and its partners, and promotes a healthy lifestyle for users.

Country: England

Foundations date: 2012

Type: Private

Sector: Consumer Services

Categories: Health

Gympass’s Customer Needs

Social impact:

Life changing: motivation, affiliation/belonging

Emotional: wellness, provides access, fun/entertainment

Functional: connects, variety, simplifies, integrates

Gympass’s Related Competitors

Gympass’s Business Operations

Access over ownership:

The accessibility over ownership model is a business concept that allows consumers to utilize a product without owning it. Everything serves a purpose. As a result, consumers all across the Western world are demanding more value from their goods and services, and they are rethinking their relationship with stuff.' Furthermore, with thriving online communities embracing the idea of access above ownership, the internet is developing as a robust platform for sharing models to expand and prosper.

Collaborative consumption:

Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).


Disrupts by offering a better understanding that customers are willing to pay for. Experience companies that have progressed may begin charging for the value of the transformation that an experience provides. An experienced company charges for the feelings consumers get as a result of their interaction with it.

Membership club:

Belonging to a group, either individually or collectively. Certain memberships may charge a fee to join or participate, while others are free. Others have particular skill criteria that must be met before membership is granted. Members are entitled to specific benefits or advantages, but not all members may enjoy the same rights and privileges. Another method is taken by a members-only luxury lifestyle management business that offers concierge services such as vacation reservations, restaurant suggestions, and event access.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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