This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies


Why M Kopa's Business Model is so successful?

Get all the answers

M Kopa’s Company Overview

M-KOPA is a pioneering fintech company headquartered in Nairobi, Kenya. Founded in 2011, the company is at the forefront of driving financial inclusion in East Africa and beyond. M-KOPA's primary mission is to make high-quality energy affordable to everyone. The company offers a pay-as-you-go solar power system, which allows customers to have access to electricity for their basic needs. M-KOPA is a socially conscious company committed to empowering individuals and communities by providing them with clean, safe, and affordable energy solutions. The company has connected over 750,000 homes in East Africa to solar power, highlighting its significant impact on the region. M-KOPA operates under a unique and innovative business model. The company uses a pay-as-you-go system, which allows customers to make small, regular payments towards owning a solar home system. This model is particularly effective in regions where the upfront cost of solar panels is prohibitively expensive for most households. Customers can make payments conveniently through mobile money platforms, making the service accessible even in remote areas. Regarding its revenue model, M-KOPA primarily earns income from the sale of its solar home systems. Customers make a small initial deposit for the solar system, and then complete the payment over a period of one to two years. The payments are collected via mobile money platforms, ensuring a consistent and reliable revenue stream for the company. In addition, M-KOPA also generates revenue from additional services such as TV and internet connectivity, which can be bundled with the solar home system. The company's innovative approach to financing and its commitment to social impact has made it a leader in the off-grid solar industry.

Country: Kenya

Foundations date: 2011

Type: Social enterprise

Sector: Energy & Utilities

Categories: Energy

M Kopa’s Customer Needs

Social impact:

Life changing: motivation, affiliation/belonging

Emotional: provides access

Functional: simplifies, connects, reduces cost, informs

M Kopa’s Related Competitors

M Kopa’s Business Operations

Disruptive banking:

The banking industry's disruptors are changing the norms that have been in place for decades. These new regulations, however, will only be effective until the next round of disruption occurs. Banks and credit unions must thus be nimble and responsive. We need audacious tactics. 'Disruptive Innovation' is a term that refers to the process whereby a product or service establishes a foothold at the bottom of a market and then persistently climbs up the value chain, ultimately replacing existing rivals.

Embedded social enterprises:

The built-in social model is predicated on the premise that everyone wants to do good and lose weight in their awareness in a highly consumerist society. Toms Shoes was the first business to establish a successful strategy for include contributions in the value of its bids. Concentrating on shoe sales, the company gained notoriety in the media and its consumers when they announced that another team is given to a charity for every pair of shoes bought.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.


Microfinance provides financial services to entrepreneurs and small companies who may not access traditional banking and financial services. The two primary delivery methods for financial services to such customers are (1) relationship-based banking for individuals and small companies and (2) group-based models, in which many entrepreneurs pool their resources to apply for loans and other services together.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.


Energy development is an area of study concerned with adequate primary and secondary energy sources to satisfy society's requirements. These activities include those that promote the development of conventional, alternative, and renewable energy sources and the recovery and recycling of energy that otherwise would have been squandered.

Target the poor:

The product or service provided here is aimed towards the bottom of the pyramid rather than the top. The target of the flawed business model is a financially feasible strategy that helps low-income communities by integrating them in the value chain of a firm on the demand side as customers and consumers and the supply side as producers, entrepreneurs, or workers in a sustainable manner. While the business earns a little profit on each product sold, it profits from the increased sales volume often associated with a large client base.

Pay as you go:

Pay as you go (PAYG) business models charge based on actual consumption or use of a product or service. Specific mobile phone contracts work on this principle, in which the user may purchase a phone card that provides credit. However, each call is billed separately, and the credit balance is depleted as the minutes are used (in contrast to subscription models where you pay a monthly fee for calls). Pay as you go is another term for pay & go, pay per use, pay per use, or pay-as-you-go.

Embed code:

Copy the code below and embed it in yours to show this business model canvas in your website.