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Philip Morris International Inc., incorporated on January 4, 2007, is a holding company. The company is engaged in the manufacture and sale of cigarettes, other tobacco products, and other nicotine-containing products in markets outside of the United States. Its portfolio consists of both international and local brands. The company's Segments include European Union (EU); Eastern Europe, Middle East & Africa (EEma); Asia, and Latin America & Canada. The company's portfolio of international and local brands is led by Marlboro. Its mid-price brands are L&M, Lark, Merit, Muratti and Philip Morris. Its other international brands include Bond Street, Chesterfield, Next and Red & White.