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Why Shogun's Business Model is so successful?

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Shogun’s Company Overview


Shogun is a leading software technology company that specializes in the development and provision of advanced e-commerce solutions. Founded in 2015, the company is committed to empowering brands and businesses to create unique, conversion-optimized, and aesthetically pleasing e-commerce websites without the need for complex coding. Shogun offers a suite of tools that includes Shogun Page Builder, a drag-and-drop page builder, and Shogun Frontend, a headless commerce solution. These tools are designed to enhance user experience, improve conversion rates, and drive business growth. The company serves a diverse clientele, ranging from small businesses to large enterprises across various industries worldwide. Shogun operates on a SaaS (Software as a Service) business model. This model involves providing clients with access to its software and applications over the internet on a subscription basis. The business model is centered around providing high-quality, user-friendly, and scalable e-commerce solutions that can be customized to meet the specific needs and preferences of each client. By offering a flexible and feature-rich platform, Shogun enables businesses to streamline their operations, improve their online presence, and ultimately increase their sales. On the revenue side, Shogun primarily generates income through subscription fees for its software solutions. Clients can choose from various pricing tiers depending on the features they require, the size of their business, and their budget. Each tier offers a different set of tools and capabilities, allowing businesses to scale their operations as they grow. Additionally, Shogun also offers custom plans for enterprise-level clients, providing them with advanced features and dedicated support. This diversified pricing structure allows Shogun to cater to a wide range of businesses, thereby ensuring a consistent and robust revenue stream.

https://getshogun.com/

Country: California

Foundations date: 2015

Type: Private

Sector: Technology

Categories: eCommerce


Shogun’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: saves time, simplifies, integrates, reduces effort, reduces cost, quality


Shogun’s Related Competitors



Shogun’s Business Operations


Add-on:

An additional item offered to a customer of a primary product or service is referred to as an add-on sale. Depending on the industry, add-on sales may generate substantial income and profits for a firm. For example, when a customer has decided to purchase the core product or service, the salesman at an automotive dealership will usually offer an add-on sale. The pattern is used in the price of new software programs based on access to new features, number of users, and so forth.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

eCommerce:

Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Tiered service:

Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements. Such systems are widely used in the telecommunications industry, particularly in the areas of cellular service, digital and cable television, and broadband internet access. Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements.

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