Soy Henry's CASE STUDY

The tech education landscape in Latin America is rapidly evolving, driven by a remarkable surge in demand for digital skills and software development expertise. At the forefront of this transformation is Soy Henry, an innovative tech education company that's not just meeting the market's demands but redefining how tech education is delivered. In this case study, we explore the journey, business model, and impact of Soy Henry, a game-changer in the realm of digital learning.

Company Overview: Pioneering Tech Education in Latin America

Founded in 2020 and headquartered in Buenos Aires, Argentina, Soy Henry quickly emerged as a beacon of hope for many aspiring software developers across Latin America. Our mission was anchored in the belief that quality tech education should be accessible to everyone, particularly those from underprivileged backgrounds. This commitment to social impact has set us apart and been the driving force behind our exponential growth. Revolutionizing tech education, Soy Henry offers intensive, remote software development courses tailored to market needs. We ensure our curriculum is continuously updated to keep pace with the rapidly changing tech landscape. Our approach is distinctively student-centric, prioritizing not just learning but also employability.

Unique Business Model: "Study Now, Pay Later"

At the heart of Soy Henry's operations is our unique business model, which removes financial barriers to tech education. This "study now, pay later" model allows students to enroll in our comprehensive coding boot camps without any initial payment. Only once they secure a job in the tech industry do they begin to repay the cost of the course in manageable installments. This deferred payment system aligns our success with that of our students, ensuring mutual growth and commitment to outcomes. This innovative model has been crucial in amplifying our reach. According to data from our internal tracking, over 70% of our graduates land tech jobs within six months of completing the course, with a median salary increase of 150% compared to their previous employment.

Revenue Model: Aligning Success with Students

Our revenue model is intricately linked to our business model. By structuring the tuition fees as a percentage of the students' salaries post-employment, we ease the financial burden, making the repayment process more sustainable. This income-contingent repayment not only makes tech education accessible but fosters a community where success is mutually beneficial. Furthermore, Soy Henry has established partnerships with various tech companies eager to tap into our pool of skilled developers. These partnerships form an additional revenue stream, strengthening our ecosystem and providing our students with ample employment opportunities.

Addressing Key Customer Needs

Soy Henry's success is deeply rooted in our understanding of the diverse needs of our customer base. From social impact and life-changing opportunities to emotional and functional needs, we address each aspect meticulously. Social Impact: By offering free courses until employment, we are directly contributing to social mobility and empowering individuals from underprivileged backgrounds. Our programs are designed to target self-actualization and motivation, promoting a sense of belonging and affiliation within the tech community. Functional Needs: Our comprehensive and updated curriculum simplifies the learning process and integrates essential digital skills. We provide an informative and connective platform that ensures quality education. Emotional Needs: We prioritize design and aesthetics to offer an engaging learning experience. Our platform provides access to top-tier tech education, creating pathways for students to transform their lives.

Harnessing Business Patterns

Soy Henry leverages several business patterns that underscore our innovative approach: - Digital Transformation: We harness the power of digital tools and platforms to create an immersive e-learning environment. - Massive Open Online Courses (MOOC): Our model is reminiscent of MOOC structures, ensuring accessibility to a broad audience. - Revenue Sharing and Two-Sided Market: Our revenue model aligns with the concept of revenue sharing, ensuring both employer and employee benefit from our services. Additionally, our partnerships create a two-sided market, benefiting graduates and employers alike. - Lean Start-up: Our iterative approach to course development ensures relevance and adaptability to current tech trends. By codifying these distinctive service capabilities, we remain agile and responsive to market needs. As cited by Peter Drucker, a renowned management consultant, "The best way to predict the future is to create it." This ethos underpins our continuous evolution.

Key Partnerships and Resources

Our network of key partners is instrumental in our journey. From coworking spaces like Nave and SoundClub to training partners such as Blockchain 4data and IT Master, our collaborators enhance our course offerings and infrastructure. Supporters like the Ministry of Modernization and Banco Ciudad provide the necessary backing to sustain our mission. Our key activities extend beyond training and certifications. We focus on curriculum development, alumni support, and maintaining an updated platform. Our resources include top-tier teachers, talent acquisition teams, human resource experts, and the latest technological equipment, all ensuring our students receive unparalleled training.

Value Propositions and Customer Relationships

At Soy Henry, we provide access to the top 3% of tech talent, cost-effective hiring solutions, and hands-on mastery-based experiences. Our bilingual candidates and flexible internship programs are highly appealing to global businesses seeking world-class tech talent from Latin America. Our customer relationships are nurtured through one-on-one mentorship, continuous feedback, reviews, and an active online community. We believe in building a platform where reputation points for helping one another create a robust learning environment.

Channels and Cost Structure

Our channels for reaching prospective students and partners include our website, social media platforms, LinkedIn, online advertising, referrals, and networking events. These avenues ensure we maintain a strong presence and continuous engagement with our target audience. Regarding cost structure, investments in talent acquisition, training, technological equipment, benefits services, and staff augmentation are crucial for maintaining our high standards.

Conclusion: A Catalyst for Change

Soy Henry stands as a testament to the transformative power of innovative business models in education. By addressing the barriers to tech education and aligning success with student outcomes, we are reshaping the future of digital learning in Latin America. Our journey underscores the importance of accessibility, adaptability, and community in driving meaningful change. As we continue to grow and adapt, our commitment to empowering individuals through tech education remains unwavering. Through strategic partnerships, a robust curriculum, and a unique revenue model, Soy Henry is indeed a catalyst for change, lighting the way for many aspiring tech professionals in Latin America.