Why Vorwerk's Business Model is so successful?
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Vorwerk’s Company Overview
Vorwerk owes its status as an internationally successful and old established company to its readiness to embrace change and its mission to produce exceptional quality. Vorwerk & Co. was founded in Wuppertal in 1883 and, over the more than 130 years of the company’s history, has made the transition from carpet factory to a broadly diversified, international corporate group. Nevertheless, Vorwerk remains a family business to this day.http://www.vorwerk.com/
Vorwerk’s Customer Needs
Life changing: heirloom, affiliation/belonging
Emotional: badge value, design/aesthetics, nostalgia
Functional: makes money, quality, sensory appeal
Vorwerk’s Related Competitors
Vorwerk’s Business Operations
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