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Why Workboard's Business Model is so successful?

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Workboard’s Company Overview


Workboard Inc. is an innovative technology company that specializes in providing enterprise-level strategy and results management solutions. Founded in 2013 and headquartered in Redwood City, California, Workboard offers a dynamic goal-setting platform that helps organizations align their goals, improve team collaboration, and accelerate business growth. The company's software is designed to enable businesses to operate at their highest level by streamlining objectives and key results (OKRs), thereby enhancing productivity and efficiency. Workboard's clientele includes several Fortune 500 companies and industry leaders across various sectors. Workboard's business model is primarily based on a Software-as-a-Service (SaaS) model, where it offers its strategic planning and results management platform to businesses on a subscription basis. Customers can choose from different tiered pricing plans that cater to their specific needs, ranging from basic packages for smaller teams to enterprise-level solutions for large corporations. This flexibility allows Workboard to cater to a diverse range of businesses, from startups to multinational corporations. The company's revenue model revolves around the subscription fees it charges for its software platform. Workboard operates on a recurring revenue model, with clients paying a regular subscription fee to access the platform and its features. The cost of the subscription varies depending on the level of service and the number of users. In addition to the subscription fees, Workboard also generates revenue through professional services such as training, implementation, and custom integrations. This multi-faceted revenue model enables Workboard to maintain a steady income stream while providing valuable services to its clients.

https://www.workboard.com/

Country: US

Foundations date: 2013

Type: Private

Sector: Technology

Categories: Software


Workboard’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: provides access, design/aesthetics

Functional: saves time, simplifies, organizes, integrates, connects, reduces effort


Workboard’s Related Competitors



Workboard’s Business Operations


Collaborative production:

Producing goods in collaboration with customers based on their input, comments, naming, and price. It represents a new form of the socioeconomic output in which enormous individuals collaborate (usually over the internet). In general, initiatives based on the commons have less rigid hierarchical structures than those found on more conventional commercial models. However, sometimes not always?commons-based enterprises are structured so that contributors are not compensated financially.

Consumerization of work:

Consumerization of IT (consumerization) is a term that refers to the process by which Information Technology (IT) begins in the consumer market and then spreads to business and government organizations, primarily as a result of employees utilizing popular consumer market technologies and methods at home and afterward bringing them in the workplace.

Corporate innovation:

Innovation is the outcome of collaborative creativity in turning an idea into a feasible concept, accompanied by a collaborative effort to bring that concept to life as a product, service, or process improvement. The digital era has created an environment conducive to business model innovation since technology has transformed how businesses operate and provide services to consumers.

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Ecosystem:

A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Tiered service:

Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements. Such systems are widely used in the telecommunications industry, particularly in the areas of cellular service, digital and cable television, and broadband internet access. Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements.

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