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Why Zando's Business Model is so successful?

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Zando’s Company Overview

Zando is a leading online fashion retailer based in South Africa, offering a comprehensive selection of clothing, footwear, and accessories from both local and international brands. Founded in 2012, Zando has quickly established itself as a trendsetter in the e-commerce industry, known for its commitment to providing high quality products, excellent customer service, and a seamless online shopping experience. The company strives to cater to the diverse fashion needs of its customers, offering a wide array of styles and sizes for men, women, and children. The business model of Zando revolves around an e-commerce platform that operates on a B2C (business-to-consumer) model. The company sources products from various fashion brands and designers, and sells them directly to consumers through its website. Zando invests heavily in technology and logistics to ensure efficient operations, from order placement to delivery. The company also places a strong emphasis on customer service, with a dedicated team available to assist customers with their shopping needs. Zando's revenue model is primarily based on the sale of products. The company generates income through the markup it places on the products it sells, which is the difference between the wholesale price it pays to suppliers and the retail price it charges customers. In addition, Zando also earns revenue through shipping fees, although it often runs free shipping promotions to attract and retain customers. The company may also generate additional income through advertising and partnerships with fashion brands.

Country: Western Cape

Foundations date: 2012

Type: Private

Sector: Consumer Services

Categories: eCommerce

Zando’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access, attractiveness

Functional: quality, variety, informs

Zando’s Related Competitors

Zando’s Business Operations


This approach generated money by sending promotional marketing messages from other businesses to customers. When you establish a for-profit company, one of the most critical aspects of your strategy is determining how to generate income. Many companies sell either products or services or a mix of the two. However, advertisers are frequently the source of the majority of all of the revenue for online businesses and media organizations. This is referred to as an ad-based income model.

Curated retail:

Curated retail guarantees focused shopping and product relevance; it presents a consumer with the most appropriate options based on past purchases, interactions, and established preferences. It may be provided via human guidance, algorithmic recommendations, or a combination of the two.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).


Electronic commerce, or e-commerce (alternatively spelled eCommerce), is a business model, or a subset of a larger business model, that allows a company or person to do business via an electronic network, usually the internet. As a result, customers gain from increased accessibility and convenience, while the business benefits from integrating sales and distribution with other internal operations. Electronic commerce is prevalent throughout all four main market segments: business to business, business to consumer, consumer to consumer, and consumer to business. Ecommerce may be used to sell almost any goods or service, from books and music to financial services and airline tickets.

Fashion sense:

In any customized sense of style, the golden guideline is to buy garments that fit correctly. Nothing ruins an ensemble more than an ill-fitting jacket, shirt, or trouser, regardless of the dress code or the cost of the clothing. Personal Values Sharing as a Brand Identity A significant component of developing a company that fits your lifestyle is growing a business grounded in your beliefs.

Fast fashion:

Fast fashion is a phrase fashion retailers use to describe how designs travel rapidly from the catwalk to catch current fashion trends. The emphasis is on optimizing specific supply chain components to enable these trends to be developed and produced quickly and affordably, allowing the mainstream customer to purchase current apparel designs at a reduced price.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

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