one.com and Loopia are the two registrars that sign up the most new .se domains in Sweden, and both sell hosting, email and website builders around the address. The real difference is what comes with the domain from the first day and which kind of customer each package is built for. For a startup that wants its domain, email and SSL in one order, one.com is the smoother package, and you can buy a domain at one.com either on its own or as part of a hosting plan.
Where is the best place to buy a domain in 2026?
The best place to buy a domain in 2026 is an accredited registrar that also delivers what you need around the address. If you want email, SSL and hosting in the same package, one.com is a strong choice, because the domain is free for the first year on every hosting plan. If you mainly want to keep a large domain portfolio with the registrar that handles the most new .se names, Loopia is the established alternative.
Volume is easy to check. According to registrar statistics from the Swedish Internet Foundation, Loopia registered 48,504 and one.com 11,842 new .se domains in the 90 days up to 23 October 2026, putting them first and second by a wide margin. Popularity tells you who many people trust, while the package you actually need is a separate question.
Where can I buy a .se domain quickly and cheaply?
The quickest route is a registrar where the domain is active as soon as the order is paid, and at one.com activation takes a single click. The cheapest route over several years is decided by the renewal price rather than the launch offer, so compare the second-year price at both registrars before you choose.
Both companies use low first-year prices to win new registrations. That makes the first invoice look similar while the renewals can differ, so line up the same figures side by side: first year, second year, and whether the price is shown with or without Swedish VAT. A business buyer usually sees prices excluding VAT, while consumer prices must include it.
How .se registration works
The .se namespace belongs to the Swedish Internet Foundation, which does not sell names directly. Every .se domain is registered through an accredited registrar such as one.com or Loopia, on a first come, first served basis, and both private individuals and companies can apply. When the holder is a private person or a sole trader, no contact details are shown in the foundation’s domain search. A name can be registered for anything from one to ten years at a time, so check which periods your registrar offers.
Head to head
| What to compare | one.com | Loopia |
| New .se domains, last 90 days | 11,842 | 48,504 |
| Base in Sweden | Head office in Malmö | Västerås |
| Domain with hosting | Free first year on every plan | Check the current offer |
| Extensions on sale | More than 400 | Check the current range |
| Activation | One click after ordering | Check the order flow |
| Other products | Email, website builder, hosting, VPS | Email, website builder, hosting, VPS |
The full one.com price list for domain names shows both the first-year and the renewal price for each extension, which is the comparison that matters most.
What comes with the domain
At one.com, a domain bought together with a hosting plan includes domain protection with Domain Lock, so no one can move the name without your permission, plus full DNS control. You can create unlimited subdomains, set up forwarding to another site, and invite guest users to manage domain settings while you keep ownership. Email on the domain and SSL arrive with the hosting plan, so a new company can have a working address, an encrypted site and its first mailbox from one order.
Loopia sells the same building blocks, and many Swedish businesses have kept domains there for years. Before choosing, check which features sit in the base price at each registrar and which are paid add-ons, since that is where packages differ most.
Moving a domain you already own
You can move an existing domain to one.com with the Auth-ID, also called the EPP code, from your current registrar. Once the move is approved it usually takes a few days, and mailboxes can be migrated with one.com’s import tool so the address your customers know never changes. Take a backup of DNS records before you start, so the new registrar can mirror them.
For .com and other generic extensions, ICANN’s transfer policy sets the ground rules. Your current registrar must hand over the authorization code, may refuse a move within 60 days of a new registration or a previous transfer, and a completed transfer adds one year to the registration.
Who suits which registrar?
- one.com: startups and small businesses that want domain, email, SSL and a website in one control panel, with support around the clock.
- Loopia: customers who already run several domains there, or who want their portfolio with the registrar handling the largest number of new .se names.
- Both: anyone who keeps the domain at one registrar and points it at hosting elsewhere, which works fine with either.
Frequently asked questions
Can the domain sit with one provider and the website with another?
Yes. You point the domain’s DNS at the other provider’s servers. It works well, although keeping domain, email and hosting together makes setup and troubleshooting simpler.
What happens if I forget to renew?
A domain that is not renewed stops working, and after a while someone else can register the name. Turn on automatic renewal where your registrar offers it, and keep the contact details on the domain up to date.
Should I also register .com?
If customers outside Sweden matter, registering the .com version protects the name and catches visitors who type the wrong ending.
Once the domain is registered, email is usually the next decision. Read also: one.com vs Google Workspace, which compares the mailboxes in a hosting plan with a paid productivity suite.
Verdict
For a first .se domain together with email and a website, one.com offers the more complete starter package. Loopia remains the established Swedish choice for people who already manage domains there or want a large portfolio with the market’s biggest .se registrar.
