Content marketing is one of the most popular approaches to brand promotion in 2023. According to Hub Spot, 82% of marketers invest in content marketing. This statistic alone should make it clear how ubiquitous content marketing is in the current landscape.

If you want to improve your content marketing, don’t forget to take assistance from AI-powered tools. As there are plenty of AI tools for content marketers available on the internet, we are going to list a few of them.

So, let’s get started.

5 Best AI Tools That Help to Improve Content Marketing

Here are the five best AI tools that can help you to improve your content marketing.

1.  Jasper.ai

Jasper.ai (aka Jarvis) is a copywriting tool that uses artificial intelligence to help users write content quickly. Content marketers can take benefit of this AI tool because it can save a large amount of time. 

Jasper.ai has been programmed with GPT-3, the AI model designed for creating long-form content from a single prompt. Thanks to this technology, Jasper.ai can create blog posts and articles based on a brief and limited set of instructions given by the users.

Here is how this tool can help improve your content marketing approach:

• It can create fully engaging and conversion emails for your clients.
• It can create captions or social media posts that you can use to market your business.
• It can create high-conversion ad content for your business.
• It can create in-depth content for the landing pages of your websites.

Moving on, if you want to use this tool as a free user, you need to register yourself. As a free user, you can only try this tool for five days. When the trial ends, you need to purchase its premium plan, which is a little bit expensive for beginner content marketers.

Advantages	Disadvantages
Create a full blog with just one prompt	Only offers 5-day trials
Utilizes GPT-3 technology	Can’t use it as a free user
Have great interface
No ads or captcha available

Pricing & Plan

As we have already discussed above, Jasper.ai is a paid tool. You can only use this tool for free on trials. You can get their premium package on a Monthly or Yearly basis.

2.  Paraphraseonline.io

Paraphraseonline.io is an AI-powered tool that helps you to optimize your content by making it easy to read for people. Readability matters the most when it comes to content marketing. It is the ease with which a reader can easily understand your written text.

The tool helps to paraphrase the content by changing the sentence structure without altering its main point. It helps content marketers in improving the readability of complex sentences easily and quickly.

This tool offers six different paraphrasing modes, Word Changer, Sentence Rephraser, Paraphrase Text, Text Improver, Phrase Modifier, and AI Mode. The good thing about it is each one of them are available for free without costing any money.

How Paraphraseonline.io helps content marketers?

Here is how content marketers can take benefit of this online tool in improving their content marketing:

• It can change difficult words with their appropriate synonyms.
• It can also break lengthy sentences (which contain more than 20 words) into two or more short pieces.
• Paraphraseonline.io also changes the sentences from passive to active and vice versa.
• The tool comes with four different paraphrasing modes for versatile results.

Let’s check out its perks and drawbacks:

Advantages	Disadvantages
Free users can also use it	Ads and captcha on the screen
Utilizes AI technology	No dark mode available
Helps to improve the readability
Multilingual support
Offers 6 different paraphrasing modes

Pricing & Plan

Paraphraseonline.io is a fully free tool available online. Yet, there is no any premium version of this online tool is available but let’s see in the future.

3.  Grammarly.com

In content marketing, you have to make sure that your content is free from all types of imperfections. The more famous your brand is, the more scrupulous you have to be with regard to content quality.

The basic imperfections that you have to take care of removing from your content are spelling, punctuation, and grammar errors.

Grammarly is a good tool that you can use to find and eliminate grammatical errors in your content. It offers several useful features for correcting mistakes. We will look at some of them briefly to give you an idea of how they can help you improve your content marketing.

To begin with, Grammarly is free to use and you don’t have to buy any subscription plan to use it. You do have to sign up, but that’s pretty much it. Mind you; there are some limitations for free users.

As a free user, you will be only accessible to the Grammar correct feature. Other features (such as Engagement, Clarity, and Delivery options) will only be available after purchasing its premium plan.

Moving on, Grammarly can also help you in checking plagiarism (this feature is only available in the premium version) in the content. Grammarly’s plagiarism checker is one of the most reliable ones available online, and it works in real time. If you write your content in the Grammarly editor with the plagiarism feature turned on, the plagiarized text will get underlined as soon as you write it.

Perhaps one of the best features of Grammarly is its availability of different extensions. As a content marketer, you will probably have to write on different platforms and websites. But if you have Grammarly’s extension installed, you will be able to spot and correct the errors wherever you happen to be.

Here is how this tool will help to improve your content marketing approach:

• Grammarly can help you write better cold emails by removing spelling/grammar errors, and improving delivery and engagement.
• It can help to improve the quality of your blogs by eliminating all grammar mistakes.
• It can also help you ensure that your marketing content is unique.

Besides, let’s check out the advantages and disadvantages of Grammarly.

Advantages	Disadvantages
Free users can also use it	Offers a premium plan
Utilizes AI technology	Some of its features are not accessible to free users
Helps to correct grammar and spelling errors
No ads or captcha on the screen
Extension also available

Pricing & Plan

Grammarly is a freemium tool that also has a premium version for its users where they can get some extra features.

4.  Summarizer.org

In virtually every field of content marketing, conciseness is key. People don’t like reading long content, and that is why you have to make sure that you stick to brevity.

But some people can have trouble writing short and concise content, to begin with. With a lot of details in mind, the first draft can tend to be overly long.

This is something that summarizers can help you with. And one such summarizer that you can use for this purpose is Summarizer.org.

It is a free AI tool that helps marketers to take out (extract) their main idea of the content. After they get the main idea of their content, they can easily make an engaging message about the product that will help to engage the reader and buyers.

The AI technology that is used in this AI tool scans the whole content and takes out the key points from it. There are also some other options available like you can get the best line or getting the summary in bullet points.

Bullets make the summary easy to read and more understandable. Along with this, you can also set the length of the summary through the slider given above the input box. The average size for a perfect summary is between 40%-70%.

This slider option is good for those who want to shorten the length of the text according to their requirements.

So, this is how content marketers can take benefit from Summarizer.org.

Moving on, let’s look at its advantages and disadvantages:

Advantages	Disadvantages
Freely available (doesn’t have a premium plan)	Too many ads on the screen
Easy to use	Need to solve the captcha
Utilizes AI technology
Helps in making content concise
A slider is also available for adjusting the summary length

Pricing & Plan

Summarizer.org is a free tool that doesn’t have any premium plan. All of its features are available for free.

5.  Rewordingtool.io

Sometimes, while writing content, we get confused or use irrelevant words that lower the quality of the content. In marketing, low-quality content doesn’t stand for a while. But don’t worry. We are here to provide you with the solution.

Rewordingtool.io is an online AI-based tool that helps you to make your content unique, which you can use to market your online business. It helps to remove or reword those words that are useless in the content and disturb the flow of content.

It is a free AI tool that offers four different rewording modes, i.e., Simple, Medium, Creative, and Intelligent. Along with this, each mode gives different results.

Now, if we talk about how Rewordingtool.io helps to improve content marketing, then here are some factors that it improves:

• Content engagement, which engages the audience
• Readability of the content by rewording
• Flow delivery of the content

Content marketers can use this tool to improve engagement, tone, and readability of already written content, which will help them to engage the readers and audience.

This is how Rewordingtool.io can improve your content marketing. Moving on, let’s talk about its pros and cons.

Advantages	Disadvantages
Freely available (doesn’t have a premium plan)	Ads on the screen
Easy to use	Need to solve the captcha
4 different rewording modes are available
Doesn’t store users’ data
Help to improve the content tone.

Pricing & Plan

The Rewordingtool.io is a free tool, and yet it doesn’t have any premium version. Each of its features is accessible for free.

Tools Table

Here is the table of tools that we have discussed above.

Tools	Free to Use	Specific Feature	Pricing
Jasper.ai	No (Only free trials available)	Use to generate full blogs/articles	$24/month as a starter
Paraphraseonline.io	Yes (with limited features)	Use to make content readable	$20/month as a starter
Grammarly.com	Yes (with limited features)	Use to correct grammatical errors	$12/month as a starter
Summarizer.org	Yes (Free to use)	Use to concise the length of text	No premium plan
Rewordingtool.io	Yes (Free to use)	Use to improve content tone	No premium plan

Wrapping Up

We have listed the five AI tools that can help in improving content marketing. We’ve discussed each tool in detail and also explained how they can improve the content and make it engaging.

Some of them are used to create content from scratch within a few minutes with the help of AI. But some of them are used to improve the readability and also make it unique.

You can use any of them as a free user and if you want to purchase the premium package of any tool, then make sure to choose an affordable package.