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What is the Mash-up method?


This method or innovation technique coined by IDEO is about to bring odd or unexpected things together to spark fresh ideas.

It’s used for ideation sessions, rapid prototyping, and iterating your way forward. From O to 1 for new ideas, or from 1 to infinity to reinvent the existing ones.

Vizologi applies the Mash-up method to play with different business strategies that apparently can seem disconnected between them, but together help you invent creative and invincible business models.

How does it work?



We define our business design challenge in a problem statement which is also known as Point Of View (POV).

Example of Vizologi:


How can we reduce risk in innovation while creating unique business models at the same time?



We can start opening up the exploration for ideas to solve your POV by asking “How Might We” statements where:

“How” suggests that we do not yet have the answer.

“Might” emphasizes that our responses may only be possible solutions.

“We” immediately brings in the element of a collaborative effort.

Example of Vizologi:

How Might We reinvent [innovation] [consultancy]?

How Might We apply [data & analytics]?

How Might We release free [knowledge]?

How Might We generate [long-tail content]?

How Might We play with [blockchain]?



Searching and filtering by terms … we get the inspiration from different companies with unique and invincible business strategies.

Example of Vizologi:

Strategyzer and IDEO thanks to their standardization and innovation methodology.

The Quid influenced us through data and analytics to augment your human capabilities.

Quora emphasized the importance to democratize access to knowledge and expertise.

Netflix motivated us to create a long tail content strategy monetized through a premium subscription.

Brave brought us the opportunity to remove ads while earning Basic Attention Tokens at the same time.



Capture the essence and combine elements to generate new and fresh ideas.

Example of Vizologi:

Inspired by insights of companies that belong to different categories like consulting, data & analytics, Internet, or entertainment. We invented a different business model.

Download Vizologi’s business model (infographic)