With 4.62 billion people using social media, businesses are presented with a vast and receptive audience that can quickly boost their revenue. The key to success here is to consistently provide engaging content that will make you stand out from the crowd. However, creating, posting, and analyzing your efforts on several platforms might be incredibly challenging and time-consuming, hence damaging your productivity.

If you want to increase your social media marketing efficiency, you might be interested in implementing automation tools. They can be a gamechanger for your marketing strategy by recycling social media updates, automating posts, creating eye-catching graphics, or determining the best type of content. You can also use them to determine the best time to publish your posts.

Social media marketing requires both creative and management prowess. It can be difficult, but social media automation provides you with hacks that will allow growing your online presence. Whether you run or hire a marketing agency for small business or corporation, work as a social media manager, or use the services of a marketing freelancer, here is what you need to know:

Automatically Publish Your Status Updates

If you are looking for a hassle-free and time-saving way to publish all your social media updates, automation tools will allow you to do that. When you schedule social media updates in advance, you can be sure that they will be published at the right time. The best part is that you can do it all from one dashboard.

There are plenty of tools that allow you to schedule your updates, so you do not have to worry about posting at the right time, including Buffer or Hootsuite. These apps allow you to build up your queue for, say, the following week or even month. Then, you will have to select a specific time when they will be posted. As such, you will not have to remember to post the content personally so that you can focus on different aspects of your marketing strategy, such as creating graphics or analyzing your results.

Recycle Social Media Updates

Sometimes, you can use your existing content to provide more exposure to your social media channels. For example, if you have a piece of text that was well-received by your audience, you can make an image out of it and then add it to several social networks at once. This way, you will not have to spend hours writing new material. Instead, you can simply reuse your previous content and repurpose it for different social media channels.

With social media automation, sharing recycled content is incredibly easy. For example, you can even set a schedule for when it should be posted on your various platforms, and then you can set the process to repeat again and again. 

Create Eye-Catching Graphics

Social media is all about visuals. If you want your posts to attract attention and go viral, you will need to create eye-catching images that stand out from the crowd. 

It is not easy to create a graphic that will appeal to a large audience, but with social media automation, you can get around this problem by using ready-made templates or uploading your own ideas.

It does not matter if you are in charge of the design process or delegate it to another person – social media automation tools allow you to upload images and graphics to be automatically resized and cropped to fit the various social networks. It is very convenient, especially if your marketing strategy involves several people who might not be familiar with graphic design.

Determine the Best Time for Your Updates

Knowing when to publish your content is crucial for a successful social media marketing strategy. You have to determine the time of day and week when your target audience is most active on social media. If you know their behavior, you will be able to adjust your posting schedule so that you can capture their attention and provide them with exciting materials.

Social media automation tools allow you to determine the best moment to publish your content without wasting too much time on research. These solutions will also analyze all your efforts, so you can learn what works best and build a strategy around it. That way, you can get the greatest exposure and conversions. 

Streamline Basic Customer Service

Customer service is crucial for the success of any business. Whether you use social media primarily for marketing or in order to establish direct contact with your audience, you might need to deal with some customer queries on social media. This can be time-consuming, so you have to find a way to streamline it to make it more efficient.

Social media automation tools can help you here, too. They will allow you to create FAQs and then automatically respond to your potential customers when they ask the same question. For example, if someone asks about your shipping policy, your tool will automatically send them a link to your shipping page where they can get all the necessary information. This way, you can focus on other aspects of your marketing strategy, such as creating engaging content or engaging with followers.

In Conclusion

Social media has become an integral part of your marketing strategy. In fact, most people use social media to learn more about the products they are interested in. That’s why you need to present your company or brand in the best possible way.

Social media marketing can be time-consuming and tedious, especially if you deal with several social networks. However, if you want to make the most of your marketing efforts, you should implement automation tools into your social media marketing strategy. They will allow you to create engaging content, figure out the best time for posting, boost customer service, and recycle existing content.

As such, combining social media automation with other helpful marketing strategies will help you save time, increase your engagement rate, and maximize lead generation.