Digital marketing is necessary for any business seeking success in today’s world. 

Understanding the various types of digital marketing can help you develop the perfect strategy. You can start digital marketing independently or work with an expert Houston marketing agency to plan and manage the process.

More businesses are exploring digital marketing to reach more of their target audience. Below, we discuss six common types of digital marketing your business can use.  

Types of Digital Marketing

1. Content Marketing

Many people go online to find information to help them solve problems. If you can help fix these problems, you earn their trust. As a result, they are more likely to buy your products over the competition. 

Content marketing involves producing and publishing content to inform or educate your target audience. The most common forms of online marketing content are blog posts, videos, and podcasts.

This strategy can effectively drive brand and product awareness, increase brand authority, and build customer trust. 

2. Social Media Marketing Strategy

People spend about one-third of their daily online time on social media platforms. You can take advantage of this through social media marketing. These platforms provide plenty of opportunities to showcase your expertise in your niche and build communities of loyal customers. 

A good social media strategy can also support your content marketing efforts. For example, you can use your Facebook or X account to publish links to your blog posts and increase site traffic. 

3. Email Marketing

This digital marketing strategy uses email to promote products and engage customers. You can send emails to update existing customers about new products and deals or reconnect with previous customers. Email marketing can also help you get more website visitors and leads.

In order to have success with email marketing, you need to reach the right people and craft compelling subject lines and content. Be sure to follow email marketing compliance requirements and best practices to stay on the good side of anti-spam regulations. 

4. Affiliate Marketing

Affiliate marketing involves partnering with other companies or individuals to promote your products or services to their audiences. Your affiliate partners can be media outlets, bloggers, or social media influencers with strong following in your target market. In this arrangement, you pay a commission to the affiliate partner for every lead or sale they generate for your business.

This channel allows you to market your business by leveraging third parties’ audience, credibility, and skills. Affiliate marketing can be particularly effective if you want to reach younger people. This group tends to trust the opinions of their favorite online influencers more than brand messaging.

5. SEO (Search Engine Optimization) Strategy 

You can produce the best marketing content in the world, but it won’t help if people can’t find it. SEO helps your content appear prominent in search engine results pages so people can find it quickly.

The easier people find your website or content, the more likely they are to buy from you. SEO can also boost your brand credibility if your content consistently appears in top results.

SEO involves various strategies, including keyword research, content production, and technical configurations. For instance, when creating content for a real estate website, one might conduct keyword research on topics like tiny houses for sale in Hawaii to attract potential buyers. To ensure consistent success, staying updated with search engine guidelines and the competitive landscape is best.

If you run a local business, such as a restaurant or auto dealership, having a local SEO strategy can significantly boost your online marketing efforts. For global businesses, using white label SEO services can be cost-effective because it targets clients who are looking online for your products and services.

6. PPC (Pay-Per-Click) Advertising

Pay-per-click (PPC) is paid online advertising where you pay only when a potential customer clicks on your ads. The ads can appear on search engines, social media platforms, and other websites. You must use the right keywords and craft a compelling ad copy to succeed with PPC.

While you can use PPC for almost any online marketing campaign, it is particularly effective for short-term customer acquisition. Many businesses also use paid advertising to complement their SEO efforts. While SEO often takes time to show results, PPC advertising can deliver immediate outcomes. 

Work With Professionals for Best Results

Each type of digital marketing channel has unique strengths and may be suitable for different campaigns. 

To determine the best digital marketing strategy for your business, you need to consider factors like your goals, target audience, budget. Additionally, you need to understand market trends. 

While running your digital marketing efforts on your own may save you money, working with a professional marketing agency can yield better results and help you avoid compliance issues.