There are many people behind a successful SEO team, because there are many tasks that need to be done. Some people might think that it’s something simple that takes just one person, but that’s far from the truth. SEO is a combination of technical knowledge, lots of research, and data-driven optimization. Now, real SEO experience can be proved by results, but we’re going to take a closer look at how an experienced agency does things. Let’s see how they mix analytical and creative thinking to provide the best results.
They Diagnose Problems Based on Data
One important thing an experienced agency will do is diagnose your site’s problems using data. They will analyze the website and spot the strong and the weak spots. If traffic dropped recently, they will search for the reason; if pages are indexing, they will find out why. This process is commonly known as an audit, and everything is analyzed, from structure and content to site speed. This provides a solid foundation for the strategy they need to build, as they know where to focus first.
Understanding Search Intent
Something many inexperienced teams overlook is the importance of search intent. You could put an insane amount of work into creating quality content, but it would yield no results if it’s not what users want. There are four main types of search intent: informational, navigational, commercial, and transactional. You need to create the correct content for each of these types. If you are using keywords that users use for transactional content in informational content, it’s not going to have any results. A successful SEO team with years in the industry knows exactly how to curate content.
Clear Content Strategy
A successful SEO team will have a clear content strategy that actually performs well. When creating content, you need a keyword map and the topics to address. If you are just publishing random blog posts, they are not going to bring in any results. The content that you put on your website must have a thought process behind it; it also has to be authentic, well-researched, and human-made. People with experience in the industry can tell you about what length articles should be and what kind of description to have for your products.
They Know What Doesn’t Work
Probably the biggest advantage of working with someone with lots of experience is the fact that they know what doesn’t work. They won’t test risky tactics on your website, but only adapt the ones they already know work based on the wants of your target audience. They know not to over-optimize or to chase high-volume keywords. They’ve seen failure over the years and know what tactics work and which should be avoided. Moreover, they can adapt even in complicated situations, thanks to the many situations they’ve encountered over the years.
