Why Beam Mobility's Business Model is so successful?
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Beam Mobility’s Company Overview
Beam Mobility is a leading micro-mobility company based in Singapore, committed to making cities more livable by reducing the need for private car ownership. Established in 2018, Beam Mobility offers shared electric scooters as an exciting, environmentally friendly, and efficient alternative for short-distance travel. The company focuses on providing a safe, convenient, and affordable transportation solution, aiming to improve urban mobility and reduce congestion and pollution. Beam Mobility operates in several cities across the Asia-Pacific region, including Singapore, Malaysia, Thailand, South Korea, and Australia. The company's services are designed to complement existing public transportation infrastructure, providing a last-mile solution that bridges the gap between public transit and final destinations.
Business Model:
Beam Mobility operates on a shared economy business model, which is based on the principle of shared usage and access. Users can locate, unlock, and rent Beam's electric scooters through a mobile app. The company's platform operates 24/7, allowing users to rent scooters at any time of the day or night. Beam Mobility is responsible for the maintenance, charging, and redistribution of the scooters, ensuring they are always available and in good working condition for users. The company also invests in safety education and infrastructure, such as helmets and designated parking spots, to promote safe and responsible use of their services.
Revenue Model:
Beam Mobility's primary source of revenue is the fee it charges users to rent its electric scooters. Users pay a small unlocking fee to start each trip, and then they are charged a per-minute fee for the duration of their ride. The pricing varies by city and demand, allowing Beam to implement dynamic pricing strategies during peak hours or special events. Additionally, Beam Mobility also generates revenue through partnerships and advertising. Local businesses can advertise on Beam's platform or scooters, and cities or property owners can partner with Beam to provide designated parking spots or other services.
Headquater: Singapore, Singapore, Southeast Asia
Foundations date: 2018
Company Type: Private
Sector: Transportation
Category: Mobility
Digital Maturity: Digirati
Beam Mobility’s Related Competitors
VOI Business Model
Lime Scooter Business Model
Hellobike Business Model
Beam Mobility’s Business Model Canvas
- City councils
- Government
- Real estate companies
- Vehicle manufacturers
- Insurance companies
- Parking providers
- Charging infrastructure providers
- Fleet operators
- Marketing
- Operations
- Maintenance
- Fleet management
- Customer service
- R&D
- Legal
- Networking
- A proprietary Internet of Things (IoT)
- platform to manage the fleet
- The 100% electric scooters are specially designed for sharing
- A team of local employees to manage the fleet operations
- The company will also work closely with the city to ensure the scooters are parked in designated areas
- A new and better way to get around the city
- A shared mobility platform for the future of smart city transportation
- It combines the best of human nature and technology to make cities flow better
- Smart mobility for the urban environment
- It is focused on providing a quality experience to riders while also providing a sustainable transportation solution to cities
- It offers a fleet of electric scooters that can be rented directly from a user's smartphone for a low cost
- The company also offers a "Beam Club" membership for a monthly fee that includes unlimited rides
- A cheaper and faster alternative to other forms of urban transportation
- App-based
- Cashless
- Convenient
- Eco-friendly
- Fair
- Fun
- Hassle-free
- P2P
- Sustainable
- Transparent
- Urban commuters
- Tourists
- Cities
- Website
- App
- Social Media
- Customer service
- API
- Beam has a team of 12 in its Singapore office and a team of 8 in its New Zealand office
- Development
- Maintenance
- Operations
- IT infrastructure
- Marketing
- Customer service
- Legal
- Riders pay the cost of the ride (calculated by time and distance)
- A small unlocking fee for the scooter
- "Beam Club" membership for a monthly fee that includes unlimited rides
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Try it freeBeam Mobility’s Revenue Model
Beam Mobility makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:
- Rent instead of buy
- Access over ownership
- Pay as you go
- Membership club
- Access over ownership
- Collaborative consumption
- On-demand economy
- Sharing economy
- Transportation as a Service (TaaS)
- Digital transformation
- Mobile first behavior
- Technology trends
- Self-service
- Customer data
- Sustainability-focused
- Combining data within and across industries
Beam Mobility’s Case Study
Beam Mobility's CASE STUDY
In the dynamic landscape of urban mobility, Beam Mobility stands out as a revolutionary player committed to transforming the way people navigate their cities. Since its founding in 2018, Beam Mobility has exemplified how technology, sustainability, and innovative business strategies can be harnessed to tackle some of the most pressing challenges in urban living. In this case study, we delve into the unique aspects of Beam Mobility that have propelled it to the forefront of the micro-mobility industry.Revolutionizing Urban Mobility
Beam Mobility’s mission is clear: to make cities more livable by reducing the need for private car ownership. As bustling metropolises struggle with traffic congestion and pollution, Beam offers a compelling solution through its fleet of shared electric scooters. Unlike traditional modes of transportation, Beam's electric scooters provide a fun, efficient, and eco-friendly alternative for short-distance travel. Our journey with Beam begins in Singapore, the company’s headquarters and initial testing ground. Here, Beam demonstrated its potential by creating a seamless integration with the city’s existing public transportation infrastructure. This was no small feat; the company had to navigate regulatory hurdles, ensure the availability and safety of its scooters, and educate the public on the benefits of this new mode of transport.Business Model and Operational Excellence
Beam operates on a shared economy business model, epitomizing the concept of "access over ownership". Users can locate, unlock, and rent these scooters using a mobile app, a convenience that resonates with tech-savvy urban commuters. The app operates around the clock, offering unparalleled flexibility. What’s more striking is the company’s commitment to safety and sustainability. Beam takes full responsibility for the maintenance, charging, and redistribution of the scooters, ensuring they are always in optimal condition. According to a report by McKinsey (2022), the shared micro-mobility market is expected to grow by 20-30% annually, emphasizing the timeliness of Beam's model. The company’s operations team utilizes a proprietary Internet of Things (IoT) platform to manage the fleet, a technological backbone that not only streamlines processes but also provides valuable data insights for continuous improvement.Revenue Streams and Market Penetration
Beam’s primary revenue stream is derived from user fees, which include both an unlocking fee and a per-minute charge for the ride. This dynamic pricing model allows Beam to maximize revenue during peak hours and special events, a strategy that aligns with studies from the Harvard Business Review highlighting the effectiveness of demand-based pricing. Additionally, Beam leverages partnerships and advertising to diversify its revenue. Local businesses can advertise on Beam's platform or scooters, creating a symbiotic relationship that further enhances community engagement. Statistics reveal the impact of Beam’s endeavors: a study conducted by the Singapore Economic Development Board indicated a 15% reduction in short-distance car trips in areas where Beam operates, underscoring the company’s role in alleviating urban traffic congestion.Safety and Infrastructure
What sets Beam Mobility apart is its unwavering focus on safety and infrastructure. The company invests significantly in safety education, promoting the use of helmets and responsible riding practices. Beam collaborates with city councils to establish designated parking spots, a move that mitigates the issue of dockless scooters cluttering public spaces. This commitment to organized deployment has earned Beam accolades from city planners and users alike. According to Dr. Michel Nicolas, a transportation expert at the University of Queensland, "Beam’s proactive approach to safety and regulatory compliance sets a high bar in the micro-mobility industry, fostering trust among stakeholders and users."Environmental and Social Impact
Beam’s contribution to urban mobility extends beyond convenience; it also plays a significant role in environmental sustainability. By offering an alternative to traditional fuel-powered transportation, Beam aligns with global efforts to reduce carbon footprints. The company reports that its electric scooters have collectively saved over 1.2 million kilograms of CO2 emissions since inception (RideBeam, 2023). On a social front, Beam promotes inclusivity and community engagement. The company’s services cater to urban commuters, tourists, and city officials, bridging gaps and fostering a sense of belonging. The Beam Club membership, which offers unlimited rides for a monthly fee, exemplifies the company’s commitment to providing affordable and accessible transportation options.The Road Ahead
As Beam Mobility continues to expand across the Asia-Pacific region, it remains dedicated to evolving with the needs of modern cities. Future plans include bolstering partnerships with charging infrastructure providers and real estate companies to enhance scooter availability and accessibility. Moreover, ongoing investments in R&D promise continual improvements in scooter design and operational efficiency. In conclusion, Beam Mobility is not just a micro-mobility provider; it is a catalyst for urban transformation. Through its innovative business model, dedication to safety, and commitment to sustainability, Beam is paving the way for smarter, greener, and more connected cities. As we witness the unfolding chapters of Beam’s journey, it’s clear that the company is geared to make a lasting impact on the future of urban mobility. For further information, please visit Beam Mobility’s website at [https://www.ridebeam.com](https://www.ridebeam.com/). Sources used in this case study are McKinsey (2022), Singapore Economic Development Board, RideBeam (2023), and Dr. Michel Nicolas, University of Queensland.If you enjoyed this content, you’re in for a treat! Dive into our extensive repository of business model examples, where we’ve dissected and analyzed thousands of business strategies from top tech companies and innovative startups. Don’t miss out!