VOI's CASE STUDY

Electric scooters have transformed urban mobility landscapes globally, and at the forefront of this movement is VOI Technology. Established in 2018 and headquartered in Stockholm, Sweden, VOI has rapidly become Europe's leading micro-mobility company. Operating in over 50 cities across 11 countries, VOI is committed to revolutionizing urban transportation, emphasizing sustainability, efficiency, and accessibility.

Creating a Sustainable Urban Mobility Solution

Our journey with VOI began with an ambitious mission: to reduce urban congestion and decrease dependence on traditional car usage by offering a fleet of electrically powered scooters. The vision was not merely to introduce a new transport option but to reshape cities for the people who live in them. By providing an eco-friendly alternative, VOI strives to make urban commuting more sustainable and enjoyable. VOI's business model is rooted in the shared economy, which has seen an immense rise in popularity over the years. Our users can easily locate, unlock, and rent e-scooters through a mobile application. The software is the gateway to the VOI experience, offering varying pricing models to suit the convenience and affordability needs of our diverse user base. These pricing models include a base fee to unlock the scooter, a per-minute usage fee, and subscription plans for unlimited rides over certain periods.

Unique Business Patterns and Innovative Strategies

The brilliance of VOI’s business approach lies in the integration of multiple strategic business patterns. We employ Transportation as a Service (TaaS), offering a pay-as-you-go model as well as subscription services which adhere to the on-demand economy principles. This flexibility ensures that VOI serves both occasional users and daily commuters effectively. Our offerings are enhanced through continuous product innovation. We leverage dynamic pricing to adjust our rates based on demand, thus optimizing revenue while ensuring customer satisfaction. For instance, our subscription plans are segmented to cater to different customer needs, providing a tiered service that maximises value. Voi has not only introduced a new product but also codified a distinctive service capability. Our “Voi Hunters” program incentivizes individuals to charge our fleet in exchange for credits. This unique approach not only extends our operational capabilities but also fosters a community-centric business model, engaging users in maintaining sustainability.

Strategic Partnerships and Technological Integration

Our growth strategy involves robust partnerships with city councils, investors, and service providers. By working closely with local governments, we ensure that our services align with municipal regulations and contribute positively to city life. These collaborations have been pivotal in navigating the regulatory landscape across different regions. VOI’s key activities are underlined by extensive logistics, customer service, and operational protocols. We maintain over 100,000 e-scooters globally, supported by an advanced charging network and a streamlined maintenance infrastructure. Our strategic collaboration with charging partners, such as Bilia, ensures a stable and efficient charging ecosystem. The digital maturity of VOI plays a critical role in our customer value proposition. We have integrated cutting-edge cloud technology, a sophisticated mobile app, and hardware solutions to provide a seamless user experience. Our focus on digital transformation ensures that we remain agile and responsive to the evolving needs of urban commuters.

Commitment to Sustainability and Community Impact

VOI’s commitment to sustainability is not just a business objective but a core value. Our e-scooters emit zero carbon emissions, offering a green alternative to fossil-fuel-powered vehicles. According to a study by Forbes, VOI's operations have helped reduce carbon emissions by over 1,500 tons annually in Stockholm alone (Forbes, 2021). Furthermore, our efforts extend beyond mere environmental benefits. We aim to have a profound social impact by providing communities with reliable, affordable, and enjoyable transportation options. According to McKinsey, urban mobility solutions like VOI can enhance city health and reduce traffic congestion by up to 30 percent (McKinsey, 2022). The emotional and functional benefits to our customers are manifold. VOI scooters save time, reduce effort, and simplify urban commuting, positioning us as an essential service in modern cities. Our design aesthetics add a fun and entertaining element to daily commutes, forging an emotional connection with users.

Financial Robustness and Market Presence

VOI’s revenue model is designed for scalability and sustainability. Our primary income derives from scooter rentals, supplemented by subscription plans offering unlimited rides for a fixed fee. The pricing strategy is fine-tuned to balance affordability with profitability, ensuring competitive rates across different markets. In addition, advertising and partnerships with local businesses present significant revenue streams. Collaborations allow us to integrate local commerce into our mobility services, enhancing the user experience while generating additional income. According to Statista, VOI’s revenue reached an impressive €100 million in 2022, reflecting a 25 percent annual growth (Statista, 2023).

Conclusion

In our assessment, VOI represents more than just a company; it is a movement towards greener, smarter, and more human-centric urban living. By leveraging innovative business models, strategic partnerships, and technological advancements, VOI stands out as a unique and essential player in the micro-mobility sector. Our case study of VOI highlights how blending sustainability with cutting-edge technology and community engagement can disrupt traditional transportation systems. As cities grow busier and the demand for sustainable options increases, VOI's vision of reshaping urban transportation becomes ever more essential. By offering a reliable, eco-friendly, and enjoyable commuting solution, VOI has not only transformed how we move in cities but also how we envision the future of urban living.