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To create ideal prerequisites for the use and promotion of innovative mobility services, the BMW Group founded BMW i Ventures – a venture capital firm based in New York City. At an early or advanced stage, BMW i Ventures invests in companies from the mobility sector that have significant potential. The company benefits from access to the extensive resources of the BMW Group, and also from the speed and flexibility of a start-up. The goal is to enter into long-term strategic partnerships. As a result, BMW i customers benefit from the greatest possible flexibility in relation to personal mobility.