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Comprei e nao vou’s Business Strategy Case Study

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Comprei e nao vou’s Company Overview


Comprei e nao vou is a collaborative network for exchange and Reseller of tickets. An intelligent and simple space where those who bought and will not use the ticket, can announce them for sale or exchange, depending on the interest. Contact information such as Twitter, Facebook, phone, and email are presented to those interested who have not been able to buy tickets in advance or who are looking for discounted prices.

http://compreienaovou.net/

Country: Brazil

Foundations date: 2011

Type: Private

Sector: Consumer Services

Categories: eCommerce


Comprei e nao vou’s Customer Needs


Social impact:

Life changing: motivation, affiliation/belonging

Emotional: rewards me, provides access, badge value

Functional: organizes, simplifies, integrates


Comprei e nao vou’s Related Competitors


Groupon Peixe Urbano StubHub Buscape Fab Charogh

Comprei e nao vou’s Business Operations


Brokerage:

A brokerage firm's primary responsibility is to serve as a middleman, connecting buyers and sellers to complete transactions. Accordingly, brokerage firms are compensated through commission once a transaction is completed. For example, when a stock trade order is executed, a transaction fee is paid by an investor to repay the brokerage firm for its efforts in completing the transaction.

Cash machine:

The cash machine business model allows companies to obtain money from sales since consumers pay ahead for the goods they purchase, but the costs required to generate the revenue are not yet paid. This increases companies' liquidity, which they may use to pay off debt or make additional investments. Among several others, the online store Amazon often employs this business model.

Community-funded:

The critical resource in this business strategy is a community's intellect. Three distinct consumer groups comprise this multifaceted business model: believers, suppliers, and purchasers. First, believers join the online community platform and contribute to the production of goods by vendors. Second, buyers purchase these goods, which may be visual, aural, or literary in nature. Finally, believers may be purchasers or providers, and vice versa.

Low-budget innovation:

Fast-moving consumer goods businesses produce co-created items with early adopters through sample testing based on user observation and involvement. As a result, fast-moving consumer goods businesses may obtain a greater new product success rate while incurring fewer development expenses via a low-budget innovation business strategy. That is referred to as low-budget innovation.

Online marketplace:

An online marketplace (or online e-commerce marketplace) is a kind of e-commerce website in which product or service information is supplied by various third parties or, in some instances, the brand itself, while the marketplace operator handles transactions. Additionally, this pattern encompasses peer-to-peer (P2P) e-commerce between businesses or people. By and large, since marketplaces aggregate goods from a diverse range of suppliers, the variety and availability are typically greater than in vendor-specific online retail shops. Additionally, pricing might be more competitive.

Reseller:

Resellers are businesses or individuals (merchants) that acquire products or services to resell them instead of consuming or utilizing them. This is often done for financial gain (but could be resold at a loss). Resellers are well-known for doing business on the internet through websites. One instance is the telecommunications sector, in which corporations purchase surplus transmission capacity or take the call from other providers and resell it to regional carriers.

Why Comprei e nao vou’s Business Model is so successful?

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