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Why Doodle's Business Model is so successful?

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Doodle’s Company Overview

Doodle, founded in 2007, is a popular Swiss-based scheduling and calendar tool that simplifies the process of coordinating meetings and events. Recognized for its user-friendly interface and efficiency, Doodle has become a go-to platform for individuals and businesses seeking seamless scheduling solutions. The platform eliminates the hassle of back-and-forth communication by allowing users to propose multiple time slots and easily find a consensus that suits all participants. Doodle is the world's leading online scheduling tool with a rapidly growing user base of more than three million unique visitors per month. The company is based in Zurich, Switzerland, and has a second office in Berlin, Germany. BusinessWeek lists Doodle AG as one of the top 10 European startups. The free online scheduling tool has been particularly popular with scheduling meetings for large groups. The premium version was introduced in May 2007 and targeted at business professionals. Doodle AG is also the creator of Doodle Mobile, a free application for the iPhone and Android. Doodle operates on a freemium business model, providing users with basic scheduling services for free. The core functionality, including creating and participating in polls to find suitable meeting times, is accessible without charge. To enhance the user experience, Doodle offers premium subscription plans, such as Doodle Premium and Doodle Business, which provide additional features. These features may include calendar integration, automatic reminders, and advanced customization options. The premium plans cater to individual users, teams, and businesses with more complex scheduling needs. Doodle's revenue model primarily relies on subscription fees from its premium plans. Users who require advanced scheduling features and increased functionality opt for the premium subscription services, paying a recurring fee. Additionally, Doodle may engage in partnerships with organizations to offer custom solutions for larger teams or enterprises, generating additional revenue streams. The freemium approach ensures widespread accessibility, while the subscription plans contribute to the sustainability and growth of Doodle as a leading scheduling platform.

Country: Zurich

Foundations date: 2007

Type: Private

Sector: Information & Media

Categories: Software

Doodle’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: fun/entertainment, design/aesthetics, badge value, nostalgia

Functional: saves time, simplifies, reduces effort, avoids hassles, informs

Doodle’s Related Competitors

Doodle’s Business Operations


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

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