Why Enladiana's Business Model is so successful?
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Enladiana’s Company Overview
Enladiana arises from the need to massively spread entrepreneurship based on cooperation and participation, as the key to develop large human organizations able to achieve the recovery of local production and to reactivate the economy. The cooperative and participative organizations apply an innovative approach to grow in a massive way: the members of the organization –which are both clients and even workers– participate very actively in the co-creation, management and development of the cooperative. In the cooperative and participative organizations clients are the owners of the organization. They are non-lucrative structures with the goal of generating a high impact in society by adding as many members as possible. Some success cases are Park Slope Food Coop in Brooklyn or Som Energia in Spain. Enladiana focuses on innovation –organizational, technological and social innovation– according to the priorities suggested by Europe 2020 programs to foster a "smart, sustainable and inclusive growth".http://en.enladiana.org/
Enladiana’s Customer Needs
Life changing: affiliation/belonging, motivation, self-actualization
Emotional: provides access, rewards me
Functional: simplifies, organizes, integrates, connects, informs
Enladiana’s Related Competitors
Enladiana’s Business Operations
Culture is brand:
It requires workers to live brand values to solve issues, make internal choices, and provide a branded consumer. Developing a distinctive and enduring cultural brand is the advertising industry's holy grail. Utilizing the hazy combination of time, attitude, and emotion to identify and replicate an ideology is near to marketing magic.
Consumers' co-operative are enterprises owned by consumers and managed democratically which aim at fulfilling the needs and aspirations of their members. They operate within the market system, independently of the state, as a form of mutual aid, oriented toward service rather than pecuniary profit. Consumers' cooperatives often take the form of retail outlets owned and operated by their consumers, such as food co-ops.
The aikido business model is often characterized as using a competitor's strength to get an edge over them. This is accomplished through finding weaknesses in a competitor's strategic position. In addition, it adds to marketing sustainability by exposing rivals' flaws, finding internal and external areas for development, and attracting consumers via specific product offers that deviate from the norm.
Collaborative Consumption (CC) may be described as a collection of resource circulation systems that allow consumers to both get and supply valued resources or services, either temporarily or permanently, via direct contact with other customers or through the use of a mediator.
Blended value is a relatively new conceptual framework in which non-profit organizations, companies, and investments are assessed on their capacity to create a combination of financial, social, and environmental value. Businesses that use mixed value business models actively enhance their social impact while maintaining economic efficiency. A fair-trade coffee cooperative, for example, generates social value via guaranteed minimum prices given to coffee growers and direct investments in community development.
The Lean Start-up methodology is a scientific approach to developing and managing businesses that focuses on getting the desired product into consumers' hands as quickly as possible. The Lean Startup method coaches you on how to guide a startup?when to turn, when to persevere?and how to build a company with maximum acceleration. It is a guiding philosophy for new product development.
Take the wheel:
Historically, the fundamental principles for generating and extracting economic value were rigorous. Businesses attempted to implement the same business concepts more effectively than their rivals. New sources of sustained competitive advantage are often only accessible via business model reinvention driven by disruptive innovation rather than incremental change or continuous improvement.
The concept of radical transparency, or everyone knowing everything, has the potential to be a significant driver of improved organizational performance. This is especially true for new, fast-growing businesses that are under pressure to achieve aggressive sales targets and keep their investors pleased. In governance, politics, software design, and business, radical transparency refers to activities and methods that significantly enhance organizational processes and data openness.
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