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Why Floer's Business Model is so successful?

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Floer’s Company Overview


Floer is a dynamic and innovative company specializing in premium flooring solutions, offering a range of high-quality products that blend contemporary design with durability. Established with a vision to revolutionize the way flooring enhances interior spaces, Floer caters to both residential and commercial clients. The company is rooted in the Netherlands and is committed to excellence, sustainability, and customer satisfaction. Its product lineup includes an array of stylish options such as vinyl, laminate, and engineered hardwood floors, all produced with meticulous attention to detail and environmental consciousness. Floer prides itself on delivering exceptional service and fostering strong relationships with its customers, ensuring that each project is tailored to meet the specific needs and aesthetic preferences of its clients.

Floer operates on a business model that emphasizes both direct sales and strategic partnerships with retailers and interior design professionals. By offering an easy-to-navigate online platform alongside traditional retail channels, Floer ensures accessibility and convenience for its customers. The company places a strong emphasis on customer education, providing detailed product information and installation guides to empower clients to make informed purchasing decisions. Additionally, Floer collaborates with interior designers and contractors, creating a network of affiliates who can provide personalized services and recommendations. This dual approach allows Floer to reach a broad audience while maintaining the quality and exclusivity of its offerings.

The revenue model of Floer is multifaceted, focusing on both product sales and value-added services. Primarily, the company generates revenue through the direct sale of its flooring products, available both online and through a network of authorized distributors. Floer also enhances its revenue streams by offering installation services, which not only increases customer satisfaction but also boosts overall sales. Additionally, the company explores opportunities for recurring income through maintenance products and aftercare services, ensuring floors remain pristine and long-lasting. By leveraging its comprehensive product range and commitment to quality service, Floer maximizes revenue while fostering loyalty and trust within its customer base.

https://floer.nl/

Headquater: Hertogenbosch, North Brabant, Netherlands

Foundations date: 2010

Company Type: Private

Sector: Consumer Goods

Category: Retail

Digital Maturity: Fashionista


Floer’s Related Competitors



Floer’s Business Model Canvas


Floer’s Key Partners
  • Local Suppliers
  • Manufacturing Partners
  • Distribution Networks
  • Retail Partners
Floer’s Key Activities
  • Production of Eiken Parket
  • Laminaat
  • and PVC Vloeren
  • Quality Control
  • Marketing and Sales
  • Customer Service
  • Product Innovation
Floer’s Key Resources
  • Manufacturing Facilities
  • High-Quality Raw Materials
  • Skilled Labor
  • Advanced Production Equipment
  • Strong Distribution Network
Floer’s Value Propositions
  • High-Quality Eiken Parket
  • Unique Laminaat Designs
  • Durable PVC Vloeren
  • Customizable Flooring Options
  • Sustainable and Environmentally Friendly Products
  • Long-Lasting Flooring Solutions
Floer’s Customer Relationships
  • Personalized Customer Service
  • Direct Sales and Support
  • After-Sales Care
  • Customer Feedback and Improvement
Floer’s Customer Segments
  • Homeowners
  • Commercial Property Owners
  • Interior Designers
  • Builders and Contractors
Floer’s Channels
  • Direct Sales Through Website
  • Retail Stores
  • Partnerships with Interior Designers and Builders
  • Online Marketplaces
Floer’s Cost Structure
  • Manufacturing Costs
  • Raw Material Expenses
  • Labor Costs
  • Marketing and Advertising Expenses
  • Distribution and Logistics Costs
Floer’s Revenue Streams
  • Sales of Eiken Parket
  • Sales of Laminaat Vloeren
  • Sales of PVC Vloeren
  • Custom Flooring Projects
  • After-Sales Services and Maintenance

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Floer’s Revenue Model


Floer makes money by combining different business models. Below, you will find the list of the different monetization strategies identified for this company:

  • Direct selling
  • Make and distribute
  • Solution provider
  • Customer relationship
  • Product innovation
  • Experience selling
  • Niche retail
  • Customer loyalty
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Floer’s Case Study


Floer's CASE STUDY


In an era where home aesthetics speak volumes about personality and style, a seamless blend of quality, innovation, and sustainability becomes crucial. Enter Floer, a trailblazer in the world of premium flooring solutions, redefining the way we perceive, purchase, and install flooring. Based in Hertogenbosch, Netherlands, Floer is not just a company that offers flooring; it is a manifestation of design aspirations and environmental consciousness rolled into one.

Crafting Quality from the Ground Up


Since its inception in 2010, Floer has firmly planted its roots on the values of quality and innovation. We watch as the company offers an extensive selection of vinyl, laminate, and engineered hardwood floors, each crafted for durability and contemporary appeal. What sets Floer apart is not only the alluring aesthetics of the products but also their harmonious interaction with the environment. Each flooring solution is produced with meticulous attention to sustainability, fulfilling a growing customer demand for eco-friendly products.
In recent years, sustainability has taken center stage in consumer purchasing decisions. The Global Sustainability Study 2022 reveals that 85 percent of people globally agreed they have shifted their purchase behavior toward sustainability in the past five years (Source: Simon-Kucher & Partners). Floer's commitment to this cause is evident not only in their product choices but also in their operations, a clear reflection of aligning business strategy with environmental responsibility.

The Double-Edged Sword of Sales Strategy


One distinctive facet of Floer’s business model is its dual approach to sales—direct sales channels alongside strategic partnerships. By showcasing their expansive product lineup on an easy-to-navigate online platform, Floer ensures accessibility to tech-savvy consumers. Simultaneously, partnerships with retailers and interior design professionals create a personalized shopping experience for those who cherish human interaction in their decision-making process.
Such strategies are crucial in the digital age where omnichannel retail has proven advantageous. According to a Harvard Business Review study, 73 percent of all customers use multiple channels during their shopping journey (Source: HBR). Floer capitalizes on this trend by harmonizing their digital presence with traditional retail pathways, ensuring seamless accessibility regardless of customer preference.

Revenue Streams and Beyond


Floer’s revenue model is a testament to business adaptability and customer-centricity. Traditional product sales, comprehensive installation services, and aftercare solutions encompass the full-circle service Floer provides. The company goes beyond the conventional sales model to include maintenance products as part of a recurring income strategy. This not only ensures that floors remain pristine but boosts customer loyalty as well. Retaining customers through exceptional service, rather than just acquiring new ones, aligns with the insight that a 5 percent increase in customer retention can lead to an increase in profits of between 25 and 95 percent (Source: Bain & Company).

Empowering Through Education and Collaboration


In a saturated market, an informed consumer base is essential. Floer excels with its customer education initiative, offering detailed product information and guides that simplify the decision-making process. Empowering customers with knowledge enhances satisfaction and mitigates post-purchase dissonance, ultimately fostering brand loyalty.
Furthermore, collaboration with interior designers and contractors not only broadens Floer's reach geographically but also complements its offerings with expert insights, resonating well with the current trend of solution-oriented marketing. As stated by Seth Godin, a marketing guru, “People do not buy goods and services. They buy relations, stories, and magic.” Staying true to this perception, Floer's alliances enhance customer experience and contribute significantly to the company's narrative of excellence and innovation.

The Transformational Journey


Floer is not just about transforming spaces; it embodies a commitment to enhancing lifestyles through premium flooring solutions. From beautiful aesthetics to environmental stewardship, the company's journey reflects a deep understanding of modern consumer desires. Its innovative approach to business strategy, focused on quality, customer education, and strategic alliances, has secured its position as a leader in the flooring industry.
Ultimately, Floer's case study is a significant illustration of how businesses can transcend traditional models and embrace holistic approaches for growth and sustainability. As we reflect on Floer’s strategy, it becomes clear that the future of business lies not merely in selling products but in fostering relationships and crafting stories that resonate closely with the ever-evolving consumer base.


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