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Why Loom's Business Model is so successful?

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Loom’s Company Overview

Loom is a cutting-edge video messaging platform that revolutionizes the way businesses and individuals communicate. Founded in 2016, this San Francisco-based company has rapidly grown into an indispensable tool for over 10 million users worldwide. Loom offers an easy-to-use platform that enables users to create and share quick videos rather than relying on traditional text-based communication. This tool is particularly useful for remote teams, educators, and businesses of all sizes looking to enhance collaboration, streamline workflows, and improve overall productivity. Loom's mission is to empower everyone at work to communicate more effectively, wherever they are, by making video messaging more efficient and accessible. Business Model: Loom operates on a freemium business model, offering basic services for free while charging for premium features. The free version is quite robust, allowing users to record and share videos with a certain limit on recording time. However, for more advanced features such as drawing tools, calls-to-action, custom branding, and analytics, users can upgrade to the Pro, Business, or Enterprise plans. These paid plans also offer benefits like priority support and additional storage. Loom's business model is designed to cater to a wide range of users, from individuals and small businesses to large corporations. Revenue Model: Loom's revenue model is primarily based on its subscription plans. Users can choose from Pro, Business, or Enterprise plans, each with its own set of advanced features and benefits. The Pro plan is priced for individual professionals, while the Business and Enterprise plans are designed for teams and organizations, respectively. These subscriptions are billed on a monthly or yearly basis. By offering a variety of plans, Loom ensures a steady stream of revenue while also accommodating the diverse needs and budgets of its users. In addition to subscription fees, Loom also generates revenue through partnerships with other businesses and educational institutions.

Country: California

Foundations date: 2016

Type: Private

Sector: Technology

Categories: Communication

Tags: video, communication, feedback, customers, productivity, enterprise, collaboration, cloud, elastic, elastic video storage, elastic video encoding, elastic video streams, elastic video delivery, elastic video analytics, elastic video infrastructure, content delivery network, CDN, video encoding, live video streaming, video management, video hosting, video sharing, video analytics, video player, video api, video technology, video conferencing, video communication, VOD, video software, video marketing, video production, video, video marketing, video creation, digital marketing, online video, content marketing, product marketing, screen capture, customer, service, customer support, customer experience, customer service tips, customer success, customer feedback, customer service software, customer satisfaction, customer happiness, customer service training, customer support tips, customers, customer service tips, customer experience, customer service software, customer feedback, customer success, customer happiness, customer service training, customer support tips, customer service training, customer support training, customer feedback, customer success tips, customer support

Loom’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access, fun/entertainment

Functional: saves time, simplifies, integrates, connects, reduces effort

Loom’s Related Competitors

Loom’s Business Operations

Collaborative production:

Producing goods in collaboration with customers based on their input, comments, naming, and price. It represents a new form of the socioeconomic output in which enormous individuals collaborate (usually over the internet). In general, initiatives based on the commons have less rigid hierarchical structures than those found on more conventional commercial models. However, sometimes not always?commons-based enterprises are structured so that contributors are not compensated financially.

Corporate innovation:

Innovation is the outcome of collaborative creativity in turning an idea into a feasible concept, accompanied by a collaborative effort to bring that concept to life as a product, service, or process improvement. The digital era has created an environment conducive to business model innovation since technology has transformed how businesses operate and provide services to consumers.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


Freemium is the sum of the words free and premium and refers to a business strategy that provides both free and premium services. The freemium business model works by providing essential services for free and charging for enhanced or extra capabilities. This is a typical practice among many software firms, who offer imperative software for free with restricted functionality, and it is also a popular approach among game developers. While everyone is invited to play the game for free, extra lives and unique game features are accessible only once the player buys.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Take the wheel:

Historically, the fundamental principles for generating and extracting economic value were rigorous. Businesses attempted to implement the same business concepts more effectively than their rivals. New sources of sustained competitive advantage are often only accessible via business model reinvention driven by disruptive innovation rather than incremental change or continuous improvement.

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