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Why MapmyIndia's Business Model is so successful?

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MapmyIndia’s Company Overview

MapmyIndia, a pioneering Indian technology company established in 1995 by Rakesh Verma and Rashmi Verma, has emerged as a key player in digital mapping, navigation, tracking, location-based applications, and Geographic Information System (GIS) solutions. With its headquarters in New Delhi and additional offices strategically located in Mumbai, Bangalore, and London, MapmyIndia has carved a niche in the technology landscape. As an ISO 9001-2012 certified company, MapmyIndia is committed to delivering high-quality and innovative solutions. The company provides a comprehensive suite of GIS and GPS services catering to diverse needs. Among its offerings are Fleet Management services, empowering businesses to optimize their vehicle operations efficiently. MapmyIndia's GIS Solutions leverage cutting-edge technology to deliver accurate and insightful geographical information, while its Tracking Solutions provide real-time location tracking capabilities. One notable service that MapmyIndia offers is Vehicle Tracking, enabling organizations to monitor and manage their vehicle fleets with precision. Additionally, the company extends its expertise to Web Solutions, ensuring seamless integration and utilization of its mapping and tracking services on digital platforms. MapmyIndia's business model leverages its technological prowess to provide businesses and individuals with advanced GIS and GPS services. By offering a range of solutions, including Fleet Management, GIS Solutions, Tracking Solutions, Vehicle Tracking, and Web Solutions, MapmyIndia enhances efficiency, accuracy, and optimization in location-based services and geographic information.

MapmyIndia’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: rewards me, fun/entertainment, attractiveness

Functional: saves time, simplifies, reduces risk, organizes, integrates, connects, reduces effort, avoids hassles, reduces cost, quality, variety, sensory appeal, informs

MapmyIndia’s Related Competitors

MapmyIndia’s Business Operations

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.


A digital strategy is a strategic management and a business reaction or solution to a digital issue, which is often best handled as part of a broader company plan. A digital strategy is frequently defined by the application of new technologies to existing business activities and a focus on enabling new digital skills for their company (such as those formed by the Information Age and frequently as a result of advances in digital technologies such as computers, data, telecommunication services, and the World wide web, to name a few).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.

Location-based advertising:

Location-based advertising is predicated on the fact that we now take our phones with us everywhere we go. Additionally, most of us are content to share our location data with the different applications we use. This enables marketers to tailor their messaging to individuals depending on their current location. Instantaneously. Advertisers may deliver various messages to other individuals based on the location data obtained from their mobile devices.

Platform as a Service (PaaS):

Platform as a Service (PaaS) is a class of cloud computing services that enable users to create, operate, and manage apps without the burden of establishing and maintaining the infrastructure usually involved with designing and developing an app.


Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

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