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Why Oppo Brothers's Business Model is so successful?

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Oppo Brothers’s Company Overview

Oppo Brothers is a UK-based innovative food production company specializing in creating indulgent desserts with a healthy twist. Founded by brothers Charlie and Harry Thuillier in 2014, the company is driven by a passion for providing consumers with a guilt-free way to satisfy their sweet tooth. Oppo Brothers' range of products includes premium low-calorie ice creams and cheesecakes, all made from natural ingredients and sweetened with plant-based sweeteners. The company aims to revolutionize the dessert industry by offering tasty yet nutritious alternatives to traditional high-sugar desserts. Oppo Brothers' business model centers around creating and marketing healthy dessert alternatives. They source high-quality, natural ingredients to create unique products, distributed through various retail channels. The company partners with a wide network of supermarkets, health food stores, and online retailers across the UK and Europe, ensuring their products are easily accessible to consumers. Additionally, they continually invest in research and development to introduce new flavors and products that align with emerging consumer trends and dietary needs. Oppo Brothers' revenue model is primarily based on product sales. They earn revenue by selling their products to retail partners, who then sell to consumers. The premium pricing strategy reflects the high-quality, natural ingredients used and the unique value proposition of indulgent yet healthy desserts. The company also benefits from strategic partnerships and collaborations that offer co-branding and product placement opportunities.

Country: England

Foundations date: 2011

Type: Private

Sector: Consumer Goods

Categories: Food & Beverages

Oppo Brothers’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, wellness, attractiveness

Functional: quality, variety, sensory appeal

Oppo Brothers’s Related Competitors

Oppo Brothers’s Business Operations

Culture is brand:

It requires workers to live brand values to solve issues, make internal choices, and provide a branded consumer. Developing a distinctive and enduring cultural brand is the advertising industry's holy grail. Utilizing the hazy combination of time, attitude, and emotion to identify and replicate an ideology is near to marketing magic.

Customer loyalty:

Customer loyalty is a very successful business strategy. It entails giving consumers value that extends beyond the product or service itself. It is often provided through incentive-based programs such as member discounts, coupons, birthday discounts, and points. Today, most businesses have some kind of incentive-based programs, such as American Airlines, which rewards customers with points for each trip they take with them.

Ingredient branding:

Ingredient branding is a kind of marketing in which a component or ingredient of a product or service is elevated to prominence and given its own identity. It is the process of developing a brand for an element or component of a product in order to communicate the ingredient's superior quality or performance. For example, everybody is aware of the now-famous Intel Inside and its subsequent success.

Experience selling:

An experience in the sales model describes how a typical user perceives or comprehends a system's operation. A product or service's value is enhanced when an extra customer experience is included. Visual representations of experience models are abstract diagrams or metaphors derived from recognizable objects, actions, or systems. User interfaces use a range of experience models to help users rapidly comprehend what is occurring in the design, where they are, and what they may do next. For example, a software experience model may depict the connection between two applications and the relationship between an application and different navigation methods and other system or software components.

Make and distribute:

In this arrangement, the producer creates the product and distributes it to distributors, who oversee the goods' ongoing management in the market.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.


In most instances, support is not intended to be philanthropic; instead, it is a mutually beneficial commercial relationship. In the highly competitive sponsorship climate of sport, a business aligning its brand with a mark seeks a variety of economic, public relations, and product placement benefits. Sponsors also seek to establish public trust, acceptability, or alignment with the perceived image a sport has built or acquired by leveraging their connection with an athlete, team, league, or the sport itself.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

Supply chain:

A supply chain is a network of companies, people, activities, data, and resources that facilitate the movement of goods and services from supplier to consumer. The supply chain processes natural resources, raw materials, and components into a completed product supplied to the ultimate consumer. In addition, used goods may re-enter the distribution network at any point where residual value is recyclable in advanced supply chain systems. Thus, value chains are connected through supply chains.

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