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Pandora business model | How does Pandora make money?

Pandora Media, Inc. is a music discovery platform, offering a personalized experience for each of its listeners wherever and whenever they want to listen to music. The company delivers targeted messages to its listeners using a combination of audio, display and video advertisements. The company provides services, including Pandora and Ticketfly. It provides the Pandora service through over two models, such as free service and Pandora One.

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