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Why Parloa's Business Model is so successful?

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Parloa’s Company Overview


Parloa is an innovative technology company that specializes in the field of conversational AI. Founded in Berlin, Germany, Parloa revolutionizes the way businesses interact with their customers by leveraging the power of voice and chat automation. Parloa's platform allows businesses to design, build, and manage voice applications and chatbots across multiple channels like Amazon Alexa, Google Assistant, and other messaging platforms. This enables businesses to provide a seamless and personalized customer experience, thereby enhancing customer satisfaction and loyalty. Business Model: Parloa operates on a SaaS (Software as a Service) business model, providing its customers with a cloud-based platform to create and manage AI-powered conversational interfaces. The platform is equipped with a user-friendly interface that enables businesses to design their own voice applications and chatbots without requiring extensive coding skills. Parloa focuses on a subscription-based pricing model, where customers pay a recurring fee to access the platform and its features. This model allows for scalability and flexibility, as businesses can choose the plan that best suits their needs and budget. Revenue Model: Parloa's primary source of revenue is the subscription fees collected from its customers. The company offers different pricing tiers based on the features and level of access provided. Each tier is designed to cater to businesses of varying sizes and requirements, from startups to large enterprises. In addition to this, Parloa also earns revenue from professional services such as consulting, training, and support, helping businesses to implement and utilize the platform effectively. This dual revenue stream ensures a stable and diversified income, promoting sustainable growth for the company.

https://www.parloa.com/

Country: Germany

Foundations date: 2016

Type: Private

Sector: Technology

Categories: Software


Parloa’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, provides access

Functional: saves time, simplifies, integrates, reduces effort, avoids hassles


Parloa’s Related Competitors



Parloa’s Business Operations


Customer relationship:

Due to the high cost of client acquisition, acquiring a sizable wallet share, economies of scale are crucial. Customer relationship management (CRM) is a technique for dealing with a business's interactions with current and prospective customers that aims to analyze data about customers' interactions with a company to improve business relationships with customers, with a particular emphasis on retention, and ultimately to drive sales growth.

Customer data:

It primarily offers free services to users, stores their personal information, and acts as a platform for users to interact with one another. Additional value is generated by gathering and processing consumer data in advantageous ways for internal use or transfer to interested third parties. Revenue is produced by either directly selling the data to outsiders or by leveraging it for internal reasons, such as increasing the efficacy of advertising. Thus, innovative, sustainable Big Data business models are as prevalent and desired as they are elusive (i.e., data is the new oil).

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Data as a Service (DaaS):

Data as a Service (DaaS) is a relative of Software as a Service in computing (SaaS). As with other members of the as a service (aaS) family, DaaS is based on the idea that the product (in this instance, data) may be delivered to the user on-demand independent of the provider's geographic or organizational isolation from the customer. Additionally, with the advent[when?] of service-oriented architecture (SOA), the platform on which the data sits has become unimportant. This progression paved the way for the relatively recent new idea of DaaS to arise.

Software as a Service (SaaS):

Software as a Service (SaaS) is a paradigm for licensing and delivering subscription-based and centrally hosted software. Occasionally, the term on-demand software is used. SaaS is usually accessible through a web browser via a thin client. SaaS has established itself as the de facto delivery mechanism for a large number of commercial apps. SaaS has been integrated into virtually every major enterprise Software company's strategy.

Self-service:

A retail business model in which consumers self-serve the goods they want to buy. Self-service business concepts include self-service food buffets, self-service petrol stations, and self-service markets. Self-service is available through phone, online, and email to automate customer support interactions. Self-service Software and self-service applications (for example, online banking apps, shopping portals, and self-service check-in at airports) are becoming more prevalent.

Technology trends:

New technologies that are now being created or produced in the next five to ten years will significantly change the economic and social landscape. These include but are not limited to information technology, wireless data transmission, human-machine connection, on-demand printing, biotechnology, and sophisticated robotics.

Subscription:

Subscription business models are built on the concept of providing a product or service in exchange for recurring subscription income on a monthly or annual basis. As a result, they place a higher premium on client retention than on customer acquisition. Subscription business models, in essence, concentrate on revenue generation in such a manner that a single client makes repeated payments for extended access to a product or service. Cable television, internet providers, software suppliers, websites (e.g., blogs), business solutions providers, and financial services companies utilize this approach, as do conventional newspapers, periodicals, and academic publications.

Tiered service:

Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements. Such systems are widely used in the telecommunications industry, particularly in the areas of cellular service, digital and cable television, and broadband internet access. Users may choose from a limited number of levels with gradually rising price points to get the product or goods that are most appropriate for their requirements.

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