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Why Unyq's Business Model is so successful?

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Unyq’s Company Overview


Unyq is a pioneering company in the medical technology industry, specializing in the design and production of personalized prosthetics and orthotics. The company stands out for its innovative approach to combining fashion, technology, and medical science to enhance the lives of amputees. Unyq utilizes 3D printing technology to create custom-made prosthetics that are functional and aesthetically pleasing, reflecting the wearer's individual style. Unyq's business model revolves around integrating advanced technology, personalization, and user-centric design. They collaborate with healthcare professionals, designers, and technologists to create products that meet each patient's unique needs. Unyq's revenue model is based on their custom-made prosthetics and orthotics sales. They work closely with various healthcare providers and insurance companies to ensure their products are accessible and affordable. Additionally, Unyq has established partnerships with prosthetic clinics and hospitals worldwide, further expanding its market reach and revenue streams. They also offer a range of accessories and merchandise related to their products, providing another source of income. Unyq's innovative approach to prosthetics and orthotics and its strong partnerships and customer-focused services positions them as a leader in the med-tech industry.

https://unyq.com/

Country: California

Foundations date: 2014

Type: Private

Sector: Healthcare

Categories: Health


Unyq’s Customer Needs


Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, therapeutic value, provides access

Functional: simplifies, integrates, connects, quality, variety


Unyq’s Related Competitors



Unyq’s Business Operations


3D printing:

3D printing, so-called additive manufacturing (AM), relates to methods used to build a three-dimensional item by forming successive layers of material under computer control. It has already transformed prototyping, and we are beginning to see the technology's promise in mass customization, medical, and home usage. Engineering, architectural, medical, industrial design, and construction are just a few industries that utilize 3D printers.

Digital transformation:

Digitalization is the systematic and accelerated transformation of company operations, processes, skills, and models to fully exploit the changes and possibilities brought about by digital technology and its effect on society. Digital transformation is a journey with many interconnected intermediate objectives, with the ultimate aim of continuous enhancement of processes, divisions, and the business ecosystem in a hyperconnected age. Therefore, establishing the appropriate bridges for the trip is critical to success.

Direct selling:

Direct selling refers to a situation in which a company's goods are immediately accessible from the manufacturer or service provider rather than via intermediate channels. The business avoids the retail margin and any extra expenses connected with the intermediaries in this manner. These savings may be passed on to the client, establishing a consistent sales experience. Furthermore, such intimate touch may help to strengthen client connections. Finally, direct selling benefits consumers by providing convenience and service, such as personal demonstrations and explanations of goods, home delivery, and substantial satisfaction guarantees.

Mobile first behavior:

It is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices. The term is “mobile first,” and it is intended to mean that as a company thinks about its website or its other digital means of communications, it should be thinking critically about the mobile experience and how customers and employees will interact with it from their many devices.

User design:

A client is both the manufacturer and the consumer in user manufacturing. For instance, an online platform could offer the client the tools required to create and market the product, such as product design software, manufacturing services, or an online store to sell the goods. In addition, numerous software solutions enable users to create and customize their products to respond to changing consumer requirements seamlessly.

Healthcare:

The prevention, treatment, and management of disease and maintaining mental and physical well-being via the medical and allied health professionals' services. It includes diagnostic, preventative, remedial, and therapeutic service providers such as physicians, nurses, hospitals, and other private, public, and volunteer organizations. Additionally, it comprises producers of medical equipment and pharmaceuticals, as well as health insurance companies.

Niche retail:

A marketing strategy for a product or service includes characteristics that appeal to a particular minority market segment. A typical niche product will be distinguishable from other goods and manufactured and sold for specialized purposes within its associated niche market. Niche retail has focused on direct-to-consumer and direct-to-business internet sales channels. The slogan for niche retail is Everything except the brand.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Mass customization:

Mass customization is a strategy that entails using modular goods and manufacturing processes to allow efficient product individualization. Mass customization refers to producing customized output using flexible computer-aided manufacturing systems in marketing, manufacturing, contact centers, and management. Mass customization is the next frontier for manufacturing and service sectors alike. Beyond the physical product, mass customization is utilized by a diverse variety of software products and services with the goal of developing strong connections with customers via personalization and suggestion.

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