This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies


Why Ynsect's Business Model is so successful?

Get all the answers

Ynsect’s Company Overview

Ynsect is a pioneering global leader in natural insect protein and fertilizer production. Founded in 2011 and based in Paris, France, the company's mission is to revolutionize the food and feed industry by utilizing insects to create a sustainable and effective solution to the increasing demand for protein. Ynsect breeds insects on a large scale, specifically mealworm beetles, to produce high-quality protein that can be used in animal feed and fertilizers. The company is also committed to environmental sustainability, as their insect farming process uses significantly less land, water, and food resources compared to traditional livestock farming. Ynsect's business model is primarily based on the large-scale production and sale of insect-based protein and fertilizer. They operate massive vertical farms where mealworm beetles are bred and harvested. The company's unique technology allows them to control every aspect of the insects' lifecycle, ensuring high-quality and consistent output. The harvested insects are then processed into two main products: protein meal, which is sold to feed producers for use in pet, fish, and livestock feed, and frass, a natural fertilizer sold to agricultural businesses. The revenue model of Ynsect is based on the sales of these insect-derived products. They generate income from the sale of protein meal to feed producers and frass to agriculture businesses. Their products are not only an effective alternative to traditional protein sources but also a more sustainable option, giving them a competitive edge in the market. The company's revenue streams are also diversified with potential for expansion into other markets, such as the use of insect protein in human food products and pharmaceuticals. Ynsect's innovative approach positions it as a frontrunner in the rapidly growing market for alternative proteins and sustainable agricultural solutions.

Country: France

Foundations date: 2011

Type: Private

Sector: Industrials

Categories: Agriculture

Ynsect’s Customer Needs

Social impact:

Life changing: affiliation/belonging

Emotional: design/aesthetics, wellness

Functional: reduces cost, quality, variety

Ynsect’s Related Competitors

Ynsect’s Business Operations


Agribusiness is the manufacturing of agricultural products. Agrichemicals, breeding, crop production (and contract farming), distribution, farm equipment, processing, seed supply, and marketing and retail sales. Thus, the agribusiness system includes all food and fiber value chain agents and the institutions that affect it. The term agribusiness is simply a combination of agriculture and business within the agricultural sector, alluding to the wide variety of activities and disciplines that contemporary food production encompasses.


A business ecosystem is a collection of related entities ? suppliers, distributors, customers, rivals, and government agencies ? collaborating and providing a particular product or service. The concept is that each entity in the ecosystem influences and is impacted by the others, resulting in an ever-changing connection. Therefore, each entity must be adaptive and flexible to live, much like a biological ecosystem. These connections are often backed by a shared technical platform and are based on the flow of information, resources, and artifacts in the software ecosystem.


A formal agreement in which the owner of the copyright, know-how, patent, service mark, trademark, or other intellectual property grants a licensee the right to use, manufacture, and sell copies of the original. These agreements often restrict the licensee's scope or area of operation, define whether the license is exclusive or non-exclusive, and stipulate whether the licensee will pay royalties or another kind of compensation in return. While licensing agreements are often used to commercialize the technology, franchisees also utilize them to encourage the sale of products and services.

Product innovation:

Product innovation is the process of developing and introducing a new or better version of an existing product or service. This is a broader definition of innovation than the generally recognized definition, which includes creating new goods that are considered innovative in this context. For example, Apple launched a succession of successful new products and services in 2001?the iPod, the iTunes online music service, and the iPhone?which catapulted the firm to the top of its industry.

Supply chain:

A supply chain is a network of companies, people, activities, data, and resources that facilitate the movement of goods and services from supplier to consumer. The supply chain processes natural resources, raw materials, and components into a completed product supplied to the ultimate consumer. In addition, used goods may re-enter the distribution network at any point where residual value is recyclable in advanced supply chain systems. Thus, value chains are connected through supply chains.


Companies that manufacture fast-moving consumer goods and services and are committed to sustainability do ecological impact assessments on their products and services. While research-based green marketing needs facts, green storytelling requires imagination and location. Employees responsible for the brand definition and green marketers collaborate with product and service designers, environmental groups, and government agencies.

Take the wheel:

Historically, the fundamental principles for generating and extracting economic value were rigorous. Businesses attempted to implement the same business concepts more effectively than their rivals. New sources of sustained competitive advantage are often only accessible via business model reinvention driven by disruptive innovation rather than incremental change or continuous improvement.

Embed code:

Copy the code below and embed it in yours to show this business model canvas in your website.