This web app uses cookies to compile statistic information of our users visits. By continuing to browse the site you are agreeing to our use of cookies. If you wish you may change your preference or read about cookies

January 11, 2024, vizologi

Example of a Good Company Mission Statement

In today’s business world, a strong company mission statement is important for guiding an organization towards success. A good mission statement captures the values, goals, and purpose of a company, setting the tone for its operations and giving clear direction to its employees.

By looking at a standout example of a company mission statement, we can learn valuable insights into what makes a mission statement effective and impactful. Let’s explore a company that has mastered its mission statement, setting a strong example for others to follow.

What is a Mission Statement?

A mission statement defines an organization’s purpose and how it serves customers. It reflects the company’s values and personality. A well-crafted mission statement provides direction and focus for the team, informs customers and the community, and inspires the workforce.

Tips for crafting a strong mission statement:

  • Interview leadership to identify common themes.
  • Avoid common mistakes.
  • Present options to leadership for feedback.

It’s important to keep the mission statement succinct and inspiring, reflecting the company’s essence. Distinguishing between mission statements, vision statements, and core values is also recommended.

Successful mission statements from leading enterprises, such as JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon, provide practical examples.

Why Have a Mission Statement?

A mission statement guides businesses and organizations. It defines their purpose, core values, and how they serve their customers.

A clear mission statement benefits the overall direction and focus of a company. It provides a sense of purpose and identity, helping to align the team towards common goals.

Additionally, a mission statement helps employees and customers understand the values and goals of a business. It communicates the company’s personality, principles, and the desired impact it seeks to make.

This transparency fosters trust among employees and customers, inspiring confidence and loyalty in the organization. It also helps differentiate the business from its competitors and can attract like-minded employees and customers who resonate with its mission.

The Good Parts of a Mission Statement

A well-crafted mission statement for a business gives clear direction and purpose. It guides the organization’s operations and inspires its workforce. The mission statement also tells both internal and external stakeholders about the company’s core values and personality.

Additionally, the mission statement helps align the company’s strategies and actions with its long-term goals. This drives growth and success.

By providing a common purpose and set of values, a mission statement can improve a company’s culture. It fosters a sense of unity and shared vision among employees. This leads to increased employee engagement, motivation, and productivity.

Moreover, a well-defined mission statement ensures strategic alignment. It guides decision-making and prioritizes actions to support the organization’s objectives.

Examples of successful mission statements, such as those from JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon, have had a significant impact on the organizations. These mission statements succinctly define the company’s purpose, values, and customer commitment. They influence organizational culture, customer perception, and overall success in the market.

Crafting Your Business’s Mission Statement

Gather Ideas from Leaders

Leaders can help gather ideas for a mission statement by sharing their insights into the organization’s purpose, values, and personality. This is important as it provides valuable input to the mission statement creation process.

One effective way to find common ideas among leaders for a mission statement is by conducting interviews with leadership to identify recurring themes and common goals. This collaborative approach allows for the alignment of various viewpoints and the identification of key elements that resonate with the team.

Creating a supportive and open environment that values diverse perspectives can encourage leaders to share their input and ideas for crafting a mission statement. Involving leaders in the decision-making process stimulates their involvement and investment in the mission statement’s development.

Find Common Ideas

Leaders and organizations often share common ideas in their mission statements. These ideas include a commitment to customer service, the pursuit of innovation, and dedication to social responsibility.

To identify these common ideas, businesses can conduct interviews with leadership to find recurring themes. This helps them avoid common mistakes and present options for feedback.

Examples of top mission statements come from JetBlue, Tesla, and TED. JetBlue focuses on humanity, integrity, and leadership, while Tesla’s mission is to accelerate the world’s transition to sustainable energy. TED is committed to spreading ideas.

Other successful mission statements come from LinkedIn, PayPal, and Amazon. These statements reflect each company’s core values and unique personality.

These examples show how a well-crafted mission statement can define an organization’s purpose and inspire its workforce in any industry or sector.

Share with the Leaders

A mission statement sets the tone and purpose of a business. It helps define core values, personality, and benefits for customers.

Leaders should gather ideas and input from their team. Involving employees at all levels, holding brainstorming sessions, and using surveys and feedback platforms can help in crafting a mission statement.

Successful mission statements from different industries include those from JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon. These statements effectively reflect the essence of their organizations and inspire their stakeholders.

Putting Vision, Mission, and Values in One

A business can combine its vision, mission, and values into a single cohesive statement. This can be done by aligning them with a common overarching goal.

By integrating the vision for the future and the mission for how to achieve it, a business can create a comprehensive statement that encapsulates its purpose and direction.

Key elements to consider when crafting a combined statement include clarity, conciseness, and authenticity. The statement should clearly articulate the company’s long-term aspirations, the means to achieve them, and the guiding principles that govern its actions.

To effectively communicate this combined statement to both internal and external stakeholders, a business must ensure that it is easily understandable and relatable.

This can be achieved by using simple language, avoiding jargon, and showcasing real-life examples of how the company’s vision, mission, and values are put into practice.

By doing so, the company can build trust, loyalty, and a sense of shared purpose among its stakeholders.

Do You Need a New Mission Statement?

  1. A mission statement should reflect a company’s goals and values. It’s important to see if the original purpose and core values have changed over time and if the current mission statement reflects these changes.
  2. Significant changes within a business, like entering new markets or adapting to new technologies, may require a new mission statement. These changes could impact the overall purpose of the organization, so a more relevant mission statement might be needed to guide operations.
  3. It’s crucial for company success that employees and stakeholders are aligned with the mission statement. Companies should check if their mission statement resonates with employees and effectively communicates the organization’s purpose to stakeholders. This alignment creates a shared sense of direction and focus within the company.

Examples of Top Mission Statements

For Businesses That Make Money

A mission statement for businesses that make money includes defining the company’s purpose, core values, and service to its customers.

A well-crafted mission statement can benefit businesses by providing direction, focus, and inspiration for the workforce. It also reflects the essence of the company.

Successful mission statements from profit-focused businesses include those from leading enterprises such as JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon. These reflect their commitment to providing value to customers and achieving financial success.

These mission statements reinforce the company’s core values, guide its operations, and set it apart in the marketplace.

For Non-Profits

A mission statement is important for non-profit organizations. It defines their purpose, values, and the impact they aim to create in the community.

Crafting an effective mission statement involves identifying common themes among leadership, avoiding common mistakes, and presenting options for feedback.

Examples of successful mission statements for non-profits include those from humanitarian organizations, environmental conservation groups, and charitable foundations. They clearly articulate their unique purpose and the positive change they seek to bring to their target audience.

For Tech Companies

A tech company’s mission statement should embody its purpose, values, commitment to innovation, and excellence. It should also reflect the company’s vision for its impact on the industry and society.

Involving key stakeholders, including employees, leadership, and customers, in the process of crafting the mission statement can provide diverse perspectives and insights. Regular reviews and assessments are important to ensure that the mission statement remains relevant and reflective of the company’s evolving values and goals.

Looking at successful mission statements from companies such as JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon can serve as inspiration for creating or revising a mission statement. These companies have effectively articulated their purpose, values, and vision in a concise and compelling manner, contributing to their success in the industry.

For Health Care Groups

A strong mission statement for a health care group should focus on patient care, quality, and community well-being. This statement guides the organization and aligns staff with its purpose, values, and vision.

A mission statement is essential for decision-making and patient care strategies. It helps the health care group deliver high-quality services and build trust with patients and the community.

Effective mission statements for health care groups emphasize exceptional medical care, improving patient outcomes, and enhancing community health. They may also highlight patient-centered care, innovation in medical technology, and a commitment to ethical and compassionate treatment.

Compelling mission statements in the health care industry often reflect dedication to advancing medical research, supporting underserved populations, and promoting wellness and prevention.

For Government Offices

A well-crafted mission statement can benefit government offices. It provides a clear and concise purpose that guides decision-making and policy implementation. It also informs citizens of the office’s objectives, building trust and confidence in the government.

To ensure alignment with values and goals, a mission statement for government offices should include elements such as public service, transparency, accountability, and commitment to the welfare of citizens.

The mission statement should reflect the office’s dedication to upholding the law and fostering community well-being. Government offices can ensure alignment by engaging in stakeholder consultations, conducting regular reviews, and incorporating citizen input to reflect public needs and expectations.

These efforts will result in mission statements that effectively convey the office’s commitment to serving the public and working towards the betterment of society.

For Various Companies

Crafting a mission statement involves considering the organization’s core values and purpose. It should also reflect the company’s personality.

Various companies must also take into account the aspirations and expectations of both their customers and employees, as well as the community in which they operate.

Mission statements can be tailored by integrating specific goals and objectives that align with the company’s vision and values. This customization helps create a unique identity that sets the organization apart and resonates with its target audience.

Effective mission statements are powerful tools that drive success and growth by providing direction, fostering a strong company culture, and inspiring employees.

They also serve to build trust and credibility with customers and stakeholders. They are more likely to engage and invest in a company that has a clear and compelling mission statement.

JetBlue: Give a Great Experience

JetBlue website

JetBlue’s mission is to provide a great customer experience by emphasizing its core values and vision. Crafting a mission statement involves identifying common themes, avoiding common mistakes, and presenting options for feedback to ensure alignment with the company’s purpose.

Examples from well-known organizations, including JetBlue, Tesla, TED, LinkedIn, PayPal, and Amazon, illustrate how successful mission statements reflect the company’s dedication to its customers and the community.

By interviewing leadership and outlining the company’s personality and values, JetBlue can ensure that its mission statement captures its purpose and inspires its workforce. The blog provides guidance on crafting a concise and inspiring mission statement, offering templates and tips for creating a compelling business mission statement.

Tesla: Push for Better Energy

Tesla’s mission is to speed up the world’s switch to sustainable energy. They do this by making electric vehicles and renewable energy products. Tesla wants to lessen the world’s use of fossil fuels. They make electric vehicles and energy storage solutions to help with this. Tesla is a big part of the energy industry. They are leading the way in changing the automotive sector and promoting eco-friendly practices.

Tesla is changing how people see energy and transportation with their innovative products. They are setting a new standard for the whole industry.

TED: Share Smart Ideas

TED website

Crafting a mission statement is important. It guides a business or organization by defining its purpose, core values, and personality. It also provides direction and focus for the team, informs customers and the community about the organization’s goals, and creates a sense of purpose and unity among employees. A strong mission statement differentiates a company from its competitors and influences consumer decisions by establishing trust and credibility.

TED talks are a platform for leaders to share smart ideas. They provide a space for engaging and thought-provoking discussions on a wide range of topics. Through these talks, leaders can present innovative ideas, share personal experiences, and inspire others, fostering a culture of creativity and learning in the business world and beyond.

A business should consider crafting a new mission statement when its current statement no longer reflects the company’s goals, values, or direction. To do so effectively, leaders can interview top management to identify common themes and values, avoid common pitfalls such as using buzzwords or jargon, and present multiple options for feedback and collaboration. Crafting a successful mission statement involves keeping it concise and inspiring, reflecting the essence of the company and its objectives.

Nike: Inspire All Athletes

Nike website

Nike’s mission is to inspire all athletes. This means motivating and supporting people who play sports and stay active. Nike does this through its wide range of products and collaborations with athletes. They design innovative and high-performance gear and footwear for athletes at all levels. Nike shows dedication to athletes through sponsorships, creating sport-specific products, and being involved in community sports programs.

They continuously develop and improve their products and engage with athletes worldwide to inspire people to reach their athletic potential.

Patagonia: Save Our Earth

Patagonia website

Patagonia’s “Save Our Earth” campaign is about protecting the planet and its resources. They use sustainable business practices, environmental activism, and responsible sourcing. The company’s mission statement shows its dedication to preserving the natural environment and helping people connect with the outdoors.

For Patagonia, promoting a healthy and sustainable planet is essential. It helps to show that they are leaders in environmental conservation and responsible business practices. Their mission statement guides their employees, customers, and stakeholders to ensure everyone works towards the same values and long-term goals.

By speaking up for environmental protection and sustainable living, Patagonia’s mission statement reminds us that it’s essential that all of us to work together to protect the planet for the future.

Amazon: Be the Best Store

Amazon website

A company can craft a compelling mission statement in a few key steps. They can start by interviewing leadership to identify common themes. Then, they should avoid common mistakes and present options to leadership for feedback.

The mission statement should reflect the organization’s core values, purpose, and personality. It should also be succinct and inspiring.

Having a clear mission statement benefits a business in several ways. It guides its operations and inspires its workforce. It also informs customers and the community about the organization’s purpose while providing direction and focus for the team.

A company can align its vision, mission, and values into one cohesive statement by highlighting how they work together. This articulates the organization’s purpose, future goals, and expected behaviors.

This ensures that the mission statement accurately captures the company’s purpose, values, and personality, creating a strong and impactful message.

Mission Statement Tips and Tricks

Business leaders can gather ideas to create an effective mission statement by:

  • Interviewing leadership to identify common themes.
  • Conducting research into customer needs and industry trends.
  • Seeking feedback from employees.

When crafting a mission statement, it is important to include:

  • The organization’s purpose, values, and personality.
  • How it serves its customers and community.

To determine if an update or new statement is needed:

  • Evaluate if the current statement reflects the company’s direction and goals.
  • Assess if it inspires and guides the workforce.
  • Consider changes in the business environment or major milestones.

Vizologi is a revolutionary AI-generated business strategy tool that offers its users access to advanced features to create and refine start-up ideas quickly.
It generates limitless business ideas, gains insights on markets and competitors, and automates business plan creation.


+100 Business Book Summaries

We've distilled the wisdom of influential business books for you.

Zero to One by Peter Thiel.
The Infinite Game by Simon Sinek.
Blue Ocean Strategy by W. Chan.


A generative AI business strategy tool to create business plans in 1 minute

FREE 7 days trial ‐ Get started in seconds

Try it free