SEO lays the foundations for every marketing campaign, so it deserves a huge chunk of both your attention and marketing budget. Whether you’re an individual looking to promote your business or a marketing agency taking on lots of clients, a reliable SEO service will help you drive web pages up the search rankings. 

But how do you find SEO services, and how do you know if they’re good or not? 

We recently checked out fatjoe – an all-in-one white label SEO platform – and decided to write a review of our experience. If you’re thinking about purchasing anything from link building to copywriting services, then this agency could be the one for you. 

Starting Off – Who Are fatjoe & What Do They Do?

Some of you may be aware of fatjoe while others may have never heard of them. For those of you in the second group, fatjoe is essentially a white label SEO agency that provides a series of digital marketing services for other marketing companies (or individuals) to purchase and use. If you’re running a marketing business, you can pay for fatjoe’s services and then package them as your own. 

To give you some more context behind what the company does, here’s a quick run-through of the services listed on their website: 

• Link Building
• Digital PR
• SEO
• Content Writing
• Design & Video

You can pick and choose whatever services you want, which is nice as it means you basically only pay for what you need. Everything is handled online; you never have to go to their offices for meetings, and you don’t even need to book consultations beforehand. Think of it like a self-service online buffet for digital marketing and SEO services. 

fatjoe Pricing – How Much Do The Services Cost?

Just like us, your first question will revolve around pricing. It goes without saying that some digital marketing companies will be way out of your budget, especially if you’re a freelance marketer or a small agency with not much capital to work with. You’re looking for a white label service that doesn’t cost a bomb, meaning you can repackage it and still make a profit from your clients. 

To be fair, this is one area where fatjoe truly pushes the boat out. It tries to keep its services as affordable as possible – and its cheapest offering comes in at a ridiculous £10. Granted, that’s for a 250-word copywriting service, but it’s still pretty damn good when you look at everything else. 

• Link Building services cost between £60-£550 per placement
• Digital PR can set you back anywhere between £375 to a few thousand pounds
• General SEO services start at £75 for local citation and scale up to £3,000 for an all-in-one package
• As noted, content writing tends to be the most affordable and starts at £10, rising up to whatever you want, depending on how many words you order
• The Design & Video services (including options like Infographic Design and Social Video Ads) start from £95 and go up to £200 per project

You can’t really fault the pricing, here – and it paves the way for you to open up profit margins if you repackage the services for your marketing business. Alternatively, if you’re purchasing these services for personal projects, then you benefit from the fact that it’s way cheaper than traditional marketing agencies. 

Usability – How Easy Is It To Use fatjoe’s Services?

A typical marketing agency follows a very set process when taking on clients. You’ll have to contact them either by phone or email to arrange a consultation. The consultation then looks at your needs and helps you find the right services/packages to suit them. It results in a bespoke digital marketing package that ticks all of your boxes. 

When we used fatjoe, we realised things were a bit different. While there’s an option to schedule a call, you pretty much have free rein to pick and choose whatever services you want. All you need to do is create an account on the fatjoe platform and then select the service area and service you require. 

You end up on a checkout page (as shown below) which lets you customise your order. In our case, we went for the “Blogger Outreach” service to test the link-building capabilities. As you can see, you get to select the DR of your placements to suit your budget/needs. You can even choose a couple of upgrades if you want to pay more for more words or express delivery. 

After confirming your order and paying through the online checkout, you’ll get an email confirmation and will have access to the fatjoe Dashboard. This Dashboard lets you track and manage your orders, requesting edits or asking fatjoe to look for different link placements (that’s if you ordered the link-building service). 

Overall, the hands-off approach makes it easy for you to stay in control, and you don’t have to constantly engage in back-and-forth with a support team.

Our Experience – How Effective Are fatjoe’s Services?

Now, we can only give our experience of the fatjoe services we purchased, so we can’t tell you about anything else. From our point of view, the Blogger Outreach service was pretty darn impressive. We wanted to buy a few backlinks to boost a couple of our blog posts, and we definitely saw a traffic increase within a few weeks of posting the order. Better yet, we physically saw our pages rise in the search rankings for a handful of keywords. 

It wasn’t completely plain sailing – there were a couple of backlinks that we didn’t think were completely relevant, but the customer support team changed them within 24 hours of us flagging them up. We also found that after this, the links were super relevant, so it’s nice to know the team listens and adapts. 

Again, we can’t comment on the other services, though with a 4.8 out of 5 review rating from other customers, it seems that the general consensus is a good one. 

fatjoe Conclusion – Should You Use This White Label SEO Agency?

Taking everything into account, fatjoe could be the answer to a lot of your digital marketing problems. Its sheer range of great SEO services will help with anything from simple link building to more advanced content plans and SEO packages. 

Will it be the right service for you? Well, if you’re a digital marketer/marketing agency in need of white label services to drive customer growth, then it’s a very good option at an incredibly affordable price. Also, if you’re simply looking for an easy marketing service that lets you purchase quality backlinks or get some content written in a jiffy, then it’ll also be great. We think the only people who may not benefit are those searching for a full-on bespoke digital marketing solution.