Technology is one of the simplest ways to “wow” your customers. Let’s face it: everyone loves seeing a cool piece of tech. Whether it’s software or hardware, the latest technology dazzles and delights by showcasing its unique capabilities. 

Following that line of thought, what can you do to impress your customers with cool tech? 

A bunch of ideas spring to mind – here are some simple ones with practical applications throughout different areas of your business: 

AI Tools

We live in an era where there are countless AI tools to use throughout your business. You may use some generative AI tools to create images, come up with content ideas or develop business plans. 

But what if you used some of these tools to impress customers in other ways? 

For example, you give customers access to your own suite of AI tools. This is an excellent idea for services-based businesses like marketing professionals or accountants. Develop AI tools to host on your website so customers can use them to get quick marketing strategy ideas or develop a budget within seconds. Stuff like this shows off your capabilities and captivates customers. 

Similarly, you could opt for things like high-powered AI chatbots on your site. Having one can impress customers as it answers all of their questions and improves overall customer service. If you pick and use the right AI tools, there’s no easier way to impress a large audience. 

Smart Payment Systems

Customers go crazy for cool payment technology. Remember when contactless payments first came about? Everyone went nuts whenever they saw them because the tech was so innovative and easy to use. 

Use a similar approach to wow customers with smart POS devices and online payment systems. Get a funky POS in your store with a touchscreen that accepts all kinds of new and cool payment options. Imagine if customers could pay for things by scanning a QR code or tapping their fingerprint against a button. 

It gets even better online, where you can use incredible payment technology to allow one-click payments. Impress customers with innovative payment technology, and you get a much higher chance of landing sales, too. 

Augmented Reality

The world thought virtual reality would be the coolest “reality-based” technology, but they were wrong. Augmented reality is much better because it’s easier to implement in daily life. You don’t need special headsets to harness the power of AR – all you require is a smartphone, which everyone has. 

Use AR to impress your customers by bringing things to life around them. Create apps where they can view your products through smartphones – IKEA and other brands have done this to great effect already. It’s a genius way of boosting conversions as people get a better feel for your products, but showcasing this level of tech also makes you seem like a very smart business. 

There are other ways to impress your customers with cool tech; think about all the different gadgets or software applications and how you can use them to your advantage. Leaning into tech will always be a smart way to differentiate your business from others around you, so it’s well worth focusing on.