How To Master The Social Media Game And Be Ahead Of Others.
The benefits of having a huge social media presence are endless. For businesses and brands, it means advertising that translates to sales boosts. For individuals, it means connecting with people and making money from influencing their purchases.
Social media is complex so the strategies and tactics that work for one person will not necessarily work for another. But even though specifics don’t work there are some basic general practices that’ll make you a master no matter why you’re online. Check these out.
Choose The Right Platform
Being a master of one social media platform is better than trying to be a jack of all trades and failing. Before rushing to create social media profiles everywhere, stop and research. If you’re an individual, do you constantly take selfies and videos? Or do you have a lot of opinions you like to share? If you answered yes to the first question Instagram is better suited for you than Twitter for example, which will be better suited to the latter question.
A business needs to figure out their target audience is which social media platform they’re more likely to reach them on. For example, a photography business is more likely to thrive on Pinterest or Instagram while an online magazine is more likely to develop a following on Twitter.
Pick A Style And Stick To It
If you want to master social media you have to decide what you want to be known for and stick to that persona or brand. Do you want to be the page people go-to for beautiful food pictures? Do you want to be the go-to expert account on dog grooming? Or the channel about funny movie reviews? The possibilities are endless. Figuring out what you’re good at or what you want your company to be known for is how to attract the right people or consumers to your profile, page, or channel.
Do not pretend to be knowledgeable about a subject you know nothing about or post content only because they’re the latest trend. People connect with authenticity. They’ll figure out the lies and most likely block you forever.
Constantly Curate Content
The 3 Cs. If you constantly share content you think your target audience or niche will like and connect to, your audience will grow. Sharing content that your followers find insightful, interesting, or even funny will cause them to share this content, setting off a chain reaction until your platform reaches a large audience.
Since it’s challenging to create content on the spot every few hours, cultivate the habit of saving every piece of content you come across by chance that relates to the online persona you are crafting. Videos, articles, blog posts, podcasts, pictures, anything that gives you content ideas. This way, you’ll never run out. Store this content on sites where you’re unlikely to lose them like Google Docs, Evernote, Pages, Word, or even a Notes app.
Study Your Analytics
Social media analytics sound daunting with all those figures and percentages and diagrams. But studying your social media analytics data is important if you want to grow your audience. Ideally, you should hire experts from a professional digital marketing website because they know what stats to pay attention to and what to do with the information. These professionals will know what to do just by looking at the analytics.
Analytics answer questions like:
- Which of my posts did my followers connect with the most?
- How many people am I reaching with my top posts?
- Who is interacting with my content the most?
Knowing the answers to these questions will guide you when you’re curating your posts. You’ll be able to know what type of content to put out better to attract engagements and connections from a larger audience.
What do you do when your strategy works and people start to engage and connect with your posts? You solidify the relationship. Posting content is only half the battle of mastering the social media game. To become a true master you need to learn how to interact with your followers or audience in a way that makes them feel like you’re friends. The reason is simple. People are far more likely to share the content of people they consider as friends and have a human connection with.
So when someone comments on a photo, answer it. When someone quotes your tweet reply. When someone sends you a direct message on LinkedIn, send a message back. Conduct interesting surveys. Create and share fun quizzes.
This way you’ll grow your network and make friends along the way in a win-win situation.
Mastering social media and taking advantage of the reach of the internet can be overwhelming with all the influx. But it need not be if you follow these simple guidelines.
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