For most small businesses in Sweden, the email that comes with one.com is enough. If what you need is professional addresses, a calendar and reliable spam filtering, custom domain email from one.com covers it as part of a hosting plan or as a standalone email plan. Google Workspace earns its per-user price when the team works in shared documents, needs large cloud storage or holds most of its meetings on video.
This comparison looks at the decision a startup actually faces: keep email in the hosting bundle, or pay for a full productivity suite from the start.
What you get with one.com email
Every one.com hosting plan includes mailboxes on your domain, from one on Starter to 25 on Max, each with a 3 GB inbox. The standalone email plans start with Email Essential, which gives five accounts with 3 GB each, and Email Unlimited, which lifts the account cap and offers up to 200 GB of storage under a fair use policy. All email plans include a free domain for the first year.
Each mailbox comes with webmail, a calendar you can share with colleagues, spam and virus protection, alerts for unusual logins and daily backups you can restore from. There is also an AI writing assistant in webmail that drafts and summarizes messages, and it can be switched off in the settings. The inbox is ad-free and the data is stored in Europe.
What Google Workspace adds
Google Workspace bundles Gmail with Drive, Docs, Sheets, Meet and Google’s Gemini assistant. According to Google’s pricing page, Business Starter includes 30 GB of pooled storage per user, Business Standard 2 TB and Business Plus 5 TB, and the Business plans can be bought for up to 300 users. Each plan is charged per user per month, so the bill follows the number of people on the team.
The suite shines when several people edit the same files, keep large archives in the cloud or rely on video meetings. Google offers a 14-day free trial, so a team can test the suite with real work before committing.
Cost per employee as the team grows
The pricing models scale differently. With one.com, mailboxes come in the hosting plan you already pay for, and Email Unlimited has no fixed cap on accounts. With Workspace, every new hire adds a license. For a team of three that mainly sends email and books meetings, that difference shows up on every invoice, while a team that would otherwise buy separate tools for documents, storage and video gets more value from a suite.
Storage, calendar and collaboration
Whether a 3 GB inbox is enough depends mostly on attachments, so keep large files and archives in cloud storage rather than in email. The one.com calendar handles meetings, invitations and shared calendars, and it can show calendars from Gmail, Outlook and other accounts in one view. Workspace adds real-time editing in Docs and Sheets and a full video meeting service, which is the main reason to choose it.
Data location and GDPR
Where your mail is stored matters, because an inbox is full of personal data about customers. one.com stores email in Europe. Google offers data region controls on some Workspace editions, so check which apply to your plan. In Sweden, compliance is supervised by IMY, Sweden’s data protection authority, and whichever provider you choose, you remain responsible for how you handle the personal data you collect.
Setup in Outlook and on your phone
one.com email works with any IMAP client, including Outlook, Apple Mail, Thunderbird, the Gmail app and the built-in mail app on your phone, and there is a dedicated one.com Mail app. Setting up your own email domain takes a few steps in the control panel, with no technical background required.
Deliverability depends on authentication, whichever provider you use. Google’s sender guidelines require every sender to set up SPF or DKIM and bulk senders to add DMARC, and Google recommends all three for every domain. DMARC explains how DMARC builds on SPF and DKIM and tells receiving servers what to do with mail that fails the checks. Ask your provider which records to add, and add them before your first campaign.
Moving from Gmail
Switching is easier than many expect. one.com’s built-in import tool copies messages, folders and contacts from free services such as Gmail, Yahoo and Hotmail into the new mailbox. If your domain sits with another registrar, you can move it with the Auth-ID and keep the same address throughout the process.
Side by side
| What to compare | one.com | Google Workspace |
| Pricing model | Included in hosting, or an email plan | Per user per month |
| Storage | 3 GB per inbox, up to 200 GB on Unlimited | 30 GB to 5 TB per user |
| Calendar | Included, with sharing | Included |
| Documents and video | Not included | Docs, Sheets, Drive, Meet |
| Data location | Europe | Region controls on some editions |
| Free domain | First year with every email plan | Not included |
Which should you choose?
- Choose one.com email if your team mainly emails customers, books meetings and wants everything with the domain and website in one control panel.
- Choose Google Workspace if you collaborate in documents every week, need large shared storage or run most meetings on video.
- Consider Microsoft 365 if your team already works in Word, Excel and Teams. one.com also sells Microsoft 365, so you can keep the domain in the same account. Zoho Mail is a further option with email-focused business plans.
Frequently asked questions
Can I start with one.com email and move to Workspace later?
Yes. Your address stays the same, and you change the domain’s mail records when you switch, so customers never see a new address.
How secure is one.com email?
Every mailbox has spam and virus filtering, a warning when a login looks suspicious and daily backups you can restore from. one.com also supports BIMI, the standard that lets verified brands show their logo next to messages in supporting inboxes, which helps customers recognize genuine mail.
Does a sole trader need Google Workspace?
Rarely. A one-person business that mostly emails and books meetings is well served by the mailboxes in a hosting plan.
If you also need a website to go with the new addresses, the best web hosts in Sweden are compared in a separate list, including which hosts put mailboxes in every tier.
