Few things are more important in your business than hiring the right people. It’s easy to fill empty chairs. Ensuring they are occupied by top talent is far more challenging, though.

A recruitment drive is underway nationwide. Moreover, some industry figures have claimed that it’s currently ‘the best time to look for a job’ in 50 years. 

You might be ticking some of the right boxes with your hiring schemes. However, half-hearted efforts aren’t enough to hire the best people. Today’s talent has plenty of options, and competition is high. 

The job advert is one of your best shots at enrapturing top talent’s attention. Here are some suggestions for where problems might occur with the job description and how to solve them. 

Keep it Short and Sweet

Job descriptions are long, descriptive, and used internally as reference material. Job adverts are concise, much shorter, and are created to appeal to potential candidates, though they may be based somewhat on the job description. Try not to get them confused. 

You must use simple language and sentence structures in your job adverts. Being direct and straight to the point is essential. Remember, fresh talent often enters the working world confused enough, so your job advert needs to be resoundingly clear on what’s required from the hired individual. 

Ask mindful questions of the potential reader that challenge but also excite them. That way, you can set up an intriguing discussion at the interview stage and give your potential candidates some ideas for preparation. It can also encourage them, as they should immediately feel they have something to contribute. Help them succeed, rather than try to catch them out. 

Utilise an Advertising Package

Job adverts often feature on dedicated online boards. However, it might be that you’re needlessly limiting yourself to only a handful of them.

However, if you advertise a job with Hiring People, you can gain access to over 100 job boards. Your firm can also benefit from 28-day campaigns, advanced sharing techniques across social networks, and other advert optimisation strategies. Choose your package for any job, industry, or location, and make the most of the greater visibility of these job advertising efforts.

It’s important to remember that you don’t need to compose your job adverts alone, either. They can be a collaborative effort, both internally and externally. If you’re uncertain of the correct approach, consult with expert resources and your colleagues to ensure you develop the best job advertisement possible. 

Ensure Job Titles Are Honest

Some job titles can sound more important than they are. If they feature in job adverts on these terms, then alarm bells can ring for the reader.

Remember, the duties of a position should feature on most job advertising materials. Consequently, it won’t take long for the reader to discern that the job title is meaningless if it sounds impressive but encompasses few or menial responsibilities. Discrepancies are plain to see. 

Candidates may also interpret meaningless job titles as your business being misleading, dishonest, or even incompetent. These are more serious concerns that can swiftly terminate their interest in the position and may even cause them to discourage others from applying. Feature job titles that honestly reflect the role in all your job advertising literature.