We are called solopreneurs, solo founders, makers, digital nomads, indies, solo boss, or passport bro, which has no waste; if I had to choose one without a doubt, it would be passport bro, but I like much more maverick, nickname with which a friend of mine baptized me, and I’ve stuck with it.

Five years ago, I tried to explain what we are; I told it in the article How to create a Multinational Sole Proprietorship, SMU, for me, would be the legal or technical name in Spain of these micro-companies, which are characterized by being made by a solo entrepreneur, we are small Multinational Sole Proprietorships, men and women orchestra, we usually work globally and receive income from all over the world, we distribute costs locally (in our country) and internationally in other countries, and we pay our taxes in the country, community, and municipality in which we live.

Today, we appear in all the reports of the big four; they have finally realized that we exist! And we are named in their analyses as solopreneur companies, the companies of the future, in the wake of the profound mutation in automation that Generative Artificial Intelligence is bringing us. Countries worldwide are beating each other up to get us to come and work in their countries, and Portugal is the one who is winning the game; they have understood very well what we need.

In this jungle, there are practically no written rules; this phenomenon was born from the Internet itself when we started to connect, collaborate and create networks among us, there is a sense of respect, admiration, and camaraderie among us, but in this league, having an MBA, or being a Ph.D., will not help you to achieve anything, on the contrary, it can hurt you, due to the mental rigidity that creates that framework.

Here the rules are based on exploiting your creativity to the maximum level, on understanding and mastering perfectly how the Internet works, on being self-taught in all aspects, how much importance we give to titles in society, and how little we value those who learn for ourselves, who develop and apply new knowledge on the fly, motivated by the interest of learning, not to classify or segment ourselves in the LinkedIn ranking or to access better salary conditions.

This game is based on action, creating, launching, getting wrong, and getting up repeatedly; it is a mix of your ability to learn new disciplines, along with your personality and resilience. There is no magic formula to ensure success, many try, but only a few continue; it is not easy to take a technological project forward from the position of solopreneur, with very few means in every way; it is only suitable for some.

We are a generation that has learned natively to collaborate and trust anyone on the Internet to invent a technological product from scratch and develop new ideas, creating new niches. Our vocation is global, we don’t work locally and occasionally nationally, but those are not our natural acquisition channels.

We can do some cameo at most, but we aim to connect with something other than your immediate environment. Still, we are much more concerned about how to enter the Singapore market than selling to a company in our city that will not understand well what we do or targeting the Fortune 500 as our ideal customers.

Our target is the Fortune 5,000,000 (quoting Jason Fried); we reach out to SMEs, micro-enterprises, entrepreneurs, or individuals who are neglected or ignored; we build high technology to give them access to them, we respect and admire them because we know the difficulties to get their businesses ahead; We are the majority, do not forget, we do not depend on mega unitary contracts with mega multinationals, we create resilience in our microenterprises selling to vast and varied audiences around the world.

The type of micro businesses we set up is not based on debt acquisition but on maximizing the value proposition; our karma is to generate continuous value from a minimum initial investment to start the micro start-up; they are projects that are self-financing as the income comes in, bootstrapping is called this concept, we are little ants that gradually build hives.

We hierarchize ourselves by merit; there is no trap, no cardboard, in this little world, there are no organization charts, no hierarchies; we respect each other by a sense of admiration, by merit 100%, there is no possibility of knowing so-and-so, who is going to give us a hand, or so-and-so from such and such company who is going to get us a super contract with a multinational.

Our variables are different, and we do not enter those classic circuits; We devise, create products, and launch them on the Internet, and we go from the solo to the globe; there is no help from third parties, no chain of intermediaries, there is only us; Our value proposition, and on the other side our customers.

If we like what we build, we move on; if we don’t like it, we leave, and we try with another verticalized micro market niche, a new blue ocean in which we can build; we are not salesmen; we don’t know how to sell traditionally, we are demand generators, we build communities and network effects, we dominate the Internet, to put it on our side, to connect and offer our products to our customers.

We don’t want to change the world (beyond our grain of sand), create the next unicorn, reach a 1 billion valuation, or get on the Forbes list of entrepreneurs of the year; this dynamic of Silicon Valley has nothing to do with us.

We were instilled from an early age the strategy of competing for status, the philosophy that only one can be left, but we do not buy it; our philosophy is that I will need everyone, I have to collaborate with everyone to achieve my goals, we understand that the benefit of collaboration is much more significant than the competition.

We create networks, do not compete like the generations that preceded us, have been raised natively on the Internet, and are the first generation of entrepreneurs who collaborate globally with different people to create wealth under the same purpose.

We are inspired by men like Kevin Kelly, who teach us that we should not try to be the best but the only ones and strive to be unique, not the best.

We are linked to movements such as minimalism, but we are based on the philosophy of the classics; we have nothing modern in that aspect; we know that humans are the fusion of three states, what we are, what we have (our belongings), and what we look like (social status).

In this global community of solopreneurs, we care much more about being than having or appearing, which we understand is essential depending on the circuit or the game you move.

With these straightforward bases, we build and prioritize a lifestyle based on elementary values, we prioritize our time to work on something that interests us, that we like, and that brings us value; we take away what does not interest us, and we prioritize our relationships over our work.

On this structure, we are accompanied by our personal rather than professional projects, which we humanize in some way, calling them children, not companies; I know it does not sound very professional, but we try to put a little love into our work, and our customers see it and value it.

We solopreneurs find it very difficult to let go of our projects or sell them, we have created a powerful bond with them because we do not consider them as a job but as a way of life, and we try to establish an honest dialogue between the value proposition and our clients who buy our products or services.

I don’t know if we will be the future of the companies to come, or if it is already in the past, and now we are building the present, but there is no doubt that if you look back to see how these types of technology companies were built from the 90s to 2010, we may be reinventing it.