Link building is difficult. The process begins with identifying high-value keywords and involves creating user-centric content, reaching out to bloggers and website owners, and earning a backlink. But here’s a bitter truth: Even after years of repeating the same cycle, the chances of ranking your site high are low. 

This is where professional link building services come in! Let’s take a closer look at what these are, why you should work with a link building agency, and how to hire the best one for your business needs. 

What is a Link Building Service?

It is pretty close to what it sounds like. An agency, company, or freelancer specializing in finding the right sites that are best suited to link back to yours. Since search engines like Google have strict guidelines for acquiring backlinks, a link building agency can save you research and resources. They will handle research, outreach, content creation, and communication on your behalf, internalizing the goals of your business. 

Imagine saving hundreds of hours for a long-lasting boost in SERPs. With link building services, this is no longer a dream. 

Benefits of Working With a Link Building Agency

Understanding what link building services is not enough. Let’s break down what exactly a link building agency can do for you:

Targeted Website Traffic

Driving traffic to your website is more than just clicks. It’s about bringing the right audience to your site that can potentially turn into leads and customers. 

A link building agency will analyze your business and the target market. For example, if you’re looking to increase the visibility of your site in the American market, they will employ USA based link building strategies to meet your goals. 

Premium Quality Content Creation

Writing a couple of blogs every week is manageable. But for increased visibility, you need a large number of articles. Link building agencies often integrate content creation as part of their services. They have a team of competent writers crafting valuable, shareable, and engaging content to acquire backlinks.

They will take care of the following steps:

• Keyword research. Most link building agencies have in-house SEO experts who can identify relevant topics and make a list of target and LSI keywords. 
• Content Format. Depending on your business needs, they will decide upon a content format, which could be blogs, long-form articles, press releases, or case studies. 
• Linkability. Link building agencies will double-check all the aspects of content creation, making sure the articles are likely to be published by high-authority websites. 

Inventory of Bloggers

Finding bloggers working in your specific niche and communicating with them for the sake of backlinks is time-consuming. While many website owners have a separate ‘Write For Us’ page, finalizing minute details is a full-time job in itself. You can skip these steps by working with a link building agency. 

Most link building agencies have a team of outreachers whose only job is to find sites and communicate with the owners. They will know how to find the most relevant bloggers and what to say to them. 

Working with an established link building agency will offer numerous other benefits. They often have existing connections with high domain authority site owners. This will further streamline the process and help you avoid costly SEO mistakes.

Cost-effectiveness

The cost of marketing is skyrocketing. Add the expenses of hiring writers, SEO experts, and personnel for outreach, and your business expenses will start touching the sky. In comparison, hiring a link building agency, which offers all-in-one services, can be cost-effective. 

Working with a link building agency might sound unnecessary, but your Google ranking will advocate for the decision. 

Here are a few trusted link building agencies worth considering:

1. Editorial.Link

2. uSERP

3. SiegeMedia

4. Page One Power.

Personalized Service

Link building services deal with multiple clients simultaneously but offer tailored services nonetheless. They have extensive resources and experienced personnel to perform each task of your link building strategy. They will thoroughly understand your business goals and suggest strategies to acquire backlinks. This includes:

• Guest blogging and posting
• Broken backlink mending
• Private Blog Networks (PBNs)
• Influencer outreach
• Skyscraper technique

You can also ask them to make modifications to the SEO plan after seeing the results. 

What to Look For in a SEO Link Building Agency

Hiring a link building agency isn’t as simple as one might think. Before giving the reins of your SEO practice to a third party, analyze several factors. Here’s what you should look for in a link building agency:

Promise of Consistent Results

Keep in mind that a reputable link building agency won’t promise you overnight results. If a link building agency appears too good to be true, it probably is. Work with an agency that promises to provide consistent and not just quick results. 

Communication Style

Analyze the communication style of the link-building agency. How an agency answers your queries and addresses your needs can impact the long-term relationship. Make sure the agency provides you a complete breakdown of their SEO strategy, from anchor text management to curated link building. If your business belongs to a specific vertical, like software-as-a-service, make sure they offer niche-specific solutions such as link building for SaaS to drive maximum relevance and ROI.

Cost

Lastly, consider the cost of the services. Many link building agencies have different packages. You can choose the one that best suits your business goals and SEO needs. 

While payment options will vary by provider, a pay-as-you-go plan or a custom rate are often the best options. You can always invest more or consider a retainer once you’ve established a rapport. 

Link Building Services to Avoid at All Costs

While the allure of quick search engine visibility is tempting, remember to vet the services of a link building agency. Here are six services you need to avoid at all costs:

• Guest posting on spammy sites
• Automated link building tools
• Excessive link exchanges
• Paid links
• Irrelevant directory backlinks
• Blog publishing on low DA sites

Availing link building services can change the trajectory of your marketing efforts. They can provide targeted website traffic, premium content creation, and robust blogger outreach. With thorough research, you can find a link building agency that understands your business needs and acquires backlinks from authoritative sites, boosting your visibility.