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January 19, 2024, vizologi

Why You Should Check with Customers First

Before making a big decision for your business, consider how it will affect your customers. Checking in with them can give you valuable insights that could shape your business’s success. Understanding their needs, preferences, and feedback can help you make informed decisions. This will benefit both your customers and your company’s bottom line.

In this article, we’ll explore why it’s important to consult with your customers before making major moves.

What Does It Mean to Check with Customers?

Asking for customers’ thoughts is important. It helps validate product assumptions and ensure that the product is solving a real problem for their target market.

It also helps product managers build a sustainable business model and reduce the risk of creating a product that may not have demand. Customer input ensures that the product aligns with the needs of the target audience.

The best time to ask customers for their input is during the customer discovery stage of the product development process. This initial stage allows PMs to find out who their customers would be and how they will be able to reach them.

Following this stage, PMs can then conduct customer validation to gain more insights about the market, the problem being solved, and the proposed product, ensuring that they are building something that customers want and are willing to pay for.

When asking customers about a new idea or change, it is crucial to consider three key areas:

  1. the market.
  2. the problem being solved.
  3. the product

Validating the market ensures that there is enough demand for the proposed product, while validation of the problem confirms that it is significant enough for customers to want to solve it.

Lastly, product validation determines if the product is the right solution that customers are looking for.

By evaluating the customer validation process and iterating based on feedback from potential customers, PMs can ensure that they are maximizing success and building a great product that solves real problems for their customers.

Why Asking Customers is Super Important

It’s important to ask customers for their thoughts before starting something new. This helps validate and verify assumptions. Customer validation ensures that the product or service genuinely solves a problem and meets customers’ needs. Seeking customers’ input before creating something new can reduce the likelihood of investing resources into developing a product that doesn’t resonate with the market.

Customers should be asked for their input during the product development process, especially when considering product iterations. Obtaining feedback from customers at this phase helps businesses make informed decisions about improving the product to better suit their customers’ needs and preferences.

When considering making changes, businesses should ask customers about the market potential, the problem they are trying to solve, and the proposed solution. By genuinely listening to customers’ responses, businesses can gather valuable insights to inform the decision-making process and the direction of the changes needed to better meet customer needs.

When Should You Ask Customers for Their Thoughts?

The best time to ask customers for their thoughts is when starting something new. This allows for initial customer discovery and gives a good understanding of the current market conditions.

When making improvements, it is important to check in with customers for their input. This ensures that the changes being made are aligned with solving customer problems and meeting their needs.

When considering a change, asking customers for their thoughts and feedback early in the process saves time and resources. It validates the need for the change and ensures that the solution being offered is what customers actually want.

What Should You Ask Customers About?

Before moving forward with product development, it’s important to validate customer feedback. This helps to determine if your idea is necessary for the market. You can do this by asking about the customer’s willingness to pay for your product, which helps gauge the demand. Validating with customers also confirms if your product will make their lives easier. These inquiries help to check if there is a genuine need for your product, avoiding unnecessary expenses.

Gathering feedback on your product’s value also helps in making informed decisions about its future and market fit.

Steps to Asking Customers the Right Way

Customers should be asked for their thoughts during the initial stages of the product development process. This is particularly important during the customer discovery phase. It is a time when product managers should aim to find out who their customers would be and how to reach them. Customer interviews can provide an understanding of the current market situation and offer valuable insights.

Product managers should focus on three main areas when asking customers for their thoughts: the market, the problem being solved, and the product. By asking non-leading questions, product managers can validate if there’s enough of a market to sell the product. They can also determine whether the problem being solved is significant enough for customers to invest in and if the product is the right solution for the customers’ needs.

To effectively check with customers, product managers should:

  • Make assumptions about their customers and the market.
  • Use research to make predictions about reaching potential customers.
  • Understand the needs of potential customers.
  • Create a landing page to gauge interest if the product were to be launched.

These customer validation strategies can help in building a sustainable business model and making informed product decisions.

Top Tips for Checking with Customers

Before You Start Something New

Customer validation is really important when developing a product. It helps you make sure that your assumptions about the problem you’re solving, your target market, and your product are correct.

For example, by interviewing customers and doing market research, you can see if there’s enough demand for your product and if the problem you’re solving is important enough for people to pay for a solution. Customer validation also lets you get specific feedback on your product and figure out if it’s what the customer wants.

When you validate your idea with customers, you reduce the risk of launching a product that doesn’t fit the market, which saves you time and resources. So, it’s important to validate your idea and understand if customers are willing to pay for it and if it’ll make their lives easier before you start developing your product.

Making Something Better

Gathering feedback from potential buyers is crucial. It helps ensure that the product being developed aligns with their needs and preferences. By asking customers, product managers can avoid building a product based on incorrect assumptions. It’s important to gather customer thoughts early in the product development process. Customer interviews at the discovery stage help the product team understand the market and potential customers.

This early input helps gather insights and validate assumptions. With this information, the product team can make informed decisions and reduce the risk of developing an unsuitable product.

Thinking of Changing Something

Customer validation is an important step in the product development process. It ensures that the proposed changes or solutions meet the actual needs of the customers and the market. Without customer validation, there is a risk of investing time and resources into something that may not be successful.

By conducting customer validation, a business can reduce this risk and make informed decisions about the future of their product. It’s important to validate the problem being solved, the market for the product, and the product itself. Through this process, businesses can gather feedback from potential customers and make necessary iterations to reach a product-market fit.

Customer validation also helps in verifying assumptions, reducing the risk of building something people won’t buy, and maximizing the potential for success. Therefore, it is important to engage in customer validation to ensure that any changes made are well-informed and necessary.

Your Idea: Is it Cool or Not?

Customer validation is important. It helps determine if an idea is good.

First, we need to know if the idea makes customers’ lives easier. Market research and customer interviews can help with this. We need to understand their problems and needs.

It’s also important to find out if customers are willing to pay for the idea. Surveys and interviews can help us figure this out.

Asking clear, simple questions to customers is necessary. We should use open-ended questions to get honest feedback. This can help improve the idea to better match customer needs.

By validating these aspects, product managers can make informed decisions. They can build a product that really connects with their target market.

How Much Folks Willing to Pay

Customers are ready to pay for a product or service that solves a real problem for them. Factors affecting the price they are willing to pay include the perceived value of the solution, the cost of existing alternatives, and the customer’s budget. Research has shown that customers are often willing to pay higher prices for products or services that offer time or money savings, improved convenience, or a unique benefit.

Previous experiences and trust in a brand can also influence the price they are willing to pay. Pricing a product or service is important for finding the balance between attracting customers and maximizing revenue.

Will It Make Life Easier?

Implementing an idea or change should make life easier for the target customers. Customer validation is important in ensuring this. By gathering feedback and insights from customers through interviews, surveys, and focus groups, businesses can validate whether the idea will ease their lives. These steps help businesses understand their customers’ needs better and inform product decisions.

By engaging in customer validation, companies can build products that exceed customer expectations, ultimately leading to a higher level of customer satisfaction.

List of Steps to Take

During the first stage of the product development process, it’s important to ask customers for their thoughts. This happens specifically during the customer discovery phase. At this stage, you aim to find out who the customers would be and how to effectively reach them.

When asking customers, focus on inquiring about the problem they are solving with their product and the solution they are providing. It’s crucial to ask non-leading questions when probing potential customers about their problem, solution, and their current experiences in dealing with the issue at hand.

Moreover, use the preliminary discovery interviews to inform hypotheses about the customer and the current market. You should also make predictions about your reach, assess competitors, and understand market demand through search volumes.

Afterward, directly ask potential customers for their feedback on the proposed solution. Gauge interest by creating a landing page and reaching out to customers to understand potential demand upon launch.

Talk to Groups of Customers

Some effective strategies for talking to groups of customers include:

  1. Using online survey tools.
  2. Hosting focus groups.
  3. Conducting customer interviews

By asking open-ended questions, businesses can ensure they are gathering important insights.

This approach allows customers to freely express their opinions and needs, leading to more authentic and valuable feedback.

The potential benefits of listening to and engaging with groups of customers are substantial. It can help businesses identify common pain points, preferences, and desires among their customer base, leading to improvements and innovations that resonate with their target market.

Additionally, engaging with customers in this way can foster a sense of loyalty and trust, as they see that their opinions are valued and taken into consideration.

Check What Customers Do, Not Just What They Say

Observing and analyzing customer behavior provides businesses with evidence-based insights. This helps in building products that solve real problems and achieve market fit. By doing so, businesses can identify the actual needs and preferences of their target market, leading to product improvements and increased customer satisfaction.

Additionally, it helps in reducing the risk of investing time and resources in a product that might not appeal to customers, ultimately saving the company from potential losses.

To gather information about what customers actually do, businesses can use methods such as customer interviews, surveys, and data analytics. These approaches provide valuable insights into customer interactions with products and services, purchase behaviors, and usage patterns. By combining qualitative and quantitative data, businesses can gain a comprehensive understanding of customer needs and preferences. This enables them to make informed decisions about product development, marketing strategies, and overall business direction.

Look at What Customers Really Need

To ask customers the right way:

  1. Conduct customer interviews to understand the current market situation.
  2. Make predictions about the potential reach.
  3. Check out competitors and their market share.
  4. Understand the market need for the product by examining online search volumes.
  5. Ask potential customers about their current needs and solutions.
  6. Request specific feedback on the proposed solution.

Customer interviews help in forming hypotheses about the target market and the client. It provides an in-depth understanding of customer needs and verifies if the offered solution aligns with what customers want. Moreover, creating a landing page for individuals to sign up for product launch alerts and contacting potential customers to gauge interest are good ways to ask for feedback. Asking for feedback at specific milestones in the product development process is crucial to ensure the product meets customer needs. By utilizing customer validation, product builders gather essential feedback before committing further resources, increasing the likelihood of success and reducing the risk of failure.

Listen Carefully to Everyone

Customer validation is important throughout product development. By asking for customer thoughts early on, product managers can gather feedback on their assumptions, the problem they are solving, and their initial product ideas.

This involves conducting customer interviews, asking non-leading questions about the market, the problem, and the product, and actively listening to customers’ responses.

It is crucial for product managers to carefully listen to everyone, including potential customers, in order to gain insights that inform product decisions and the development process. Additionally, creating a landing page for potential customers to sign up to stay informed about the product launch can provide valuable feedback and help gauge interest in the product.

Don’t Just Hear What You Want

Checking with customers means confirming the business’s assumptions about the market, the problem being solved, and the product itself. By asking customers about their needs and pain points, businesses can gather insights to inform product decisions and build a product that solves customers’ problems.

It is crucial to ask customers for their thoughts during the initial stages of product development to ensure the product being built aligns with customers’ needs and preferences. Doing so helps reduce the risk of bringing a product to the market that customers don’t want to buy. Customer validation should be conducted during the customer discovery stage of the product development process, after initial assumptions have been made but before the product is built and taken to market.

This allows businesses to iterate their product to reach product-market fit and make informed decisions about the future of the product.

Ask Clear, Simple Questions

Why is asking clear, simple questions to customers important?

  • Asking clear, simple questions helps businesses gain accurate insights.
  • Complex questions can overwhelm customers or lead them to a certain response.
  • When is the best time to ask for customer feedback?
  • The most opportune time is during the customer discovery phase of product development.
  • What should businesses do during this phase?
  • Conduct customer interviews to understand the current market.
  • What is the best approach when asking customers for their thoughts?
  • Avoid leading questions and focus on open-ended inquiries.
  • How can businesses gauge customer interest?
  • Create a landing page to gauge customer interest.
  • Why is it important to ask clear, simple questions?
  • To ensure accurate and unbiased feedback, allowing for informed decisions about product development.

Remember, Not All Ideas Will Work Out

Checking with customers is important. It helps in determining the viability of an idea by providing real-world feedback and insights. Without customer input, it’s difficult to gauge whether an idea addresses a real problem or if it is something that people would pay for. Asking for customer feedback before implementing a new idea is important because it provides valuable insight into the needs and preferences of potential users. This helps in understanding whether the idea truly solves a problem, and if there’s a market for it.

To ensure that customer feedback is utilized effectively in evaluating an idea’s potential success, steps such as:

  • Conducting customer interviews
  • Creating a minimum viable product (MVP) for testing
  • Reaching out to target customers for insights

By gathering solid feedback from potential customers, product managers can make informed decisions, iterate the product, and increase the likelihood of attaining product-market fit.

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